Zidane se met au brand content

Vous le savez sans doute, Zinedine Zidane a créé son centre de football, le Z5, en avril dernier près de Marseille, en partenariat avec adidas, son équipementier de toujours

Pour lancer ce nouveau centre, quoi de mieux que de capitaliser sur l’image de Zidane pour lancer un championnat national, où les 16 meilleures équipes s’affronteront lors de la phase finale, avec à la clé pour l’équipe victorieuse, le Graal de tous footballeurs, un match contre Zinedine Zidane.

Pour documenter la phase de sélection, une web-série a été créée, le All Five Game, présentée par Vanessa Le Moigne (Orange Sport Info) et diffusée dans le plus grand des secrets sur Infosport+. Le « All Five Game » sera donc diffusé tous les mercredis après-midis sur la chaîne à 14h15 à raison de 2 épisodes par après-midi, pour un total de 18 épisodes avec bien sûr en apogée la finale contre l’équipe formée par Zinedine Zidane himself et composée de 3 anonymes recrutés sur facebook (le recrutement est terminé, calmez-vous).

Quand Zidane se met au brand content pour travailler son image de marque et passer du joueur de football au businessman, c’est au final plutôt intéressant… Premier épisode ci-dessous

Veuillez installer Flash Player pour lire la vidéo

65 Commentaires

  1. I need to to thank you for this fantastic read!! I certainly
    enjoyed every little bit of it. I have you book-marked to check out
    new stuff you post…

  2. I have been surfing online more than 3 hours today, yet I never found any interesting article like yours.

    It is pretty worth enough for me. In my view, if all webmasters and bloggers made good
    content as you did, the web will be a lot more useful than ever before.

  3. I’m really loving the theme/design of your site. Do
    you ever run into any internet browser compatibility issues?
    A few of my blog visitors have complained about my site not operating correctly in Explorer but
    looks great in Opera. Do you have any tips to help fix this problem?

  4. Do you mind if I quote a few of your posts as long
    as I provide credit and sources back to your site?
    My website is in the very same area of interest as yours and my visitors would really benefit from a lot of the information you present here.
    Please let me know if this okay with you. Many thanks!

  5. Unquestionably imagine that which you stated. Your favourite reason seemed to be on the internet the easiest factor to
    bear in mind of. I say to you, I certainly get irked whilst other folks consider worries that they plainly do not realize about.
    You controlled to hit the nail upon the highest as smartly as outlined out the
    whole thing with no need side effect , people can take a signal.

    Will likely be back to get more. Thank you

  6. I like what you guys are up too. Such clever work and reporting!
    Keep up the amazing works guys I’ve added you guys to my own blogroll.

  7. Excellent post. I was checking constantly this blog
    and I am impressed! Extremely useful info specifically the last part :
    ) I care for such info a lot. I was seeking this certain information for a very long
    time. Thank you and best of luck.

  8. It’s a shame you don’t have a donate button! I’d most certainly donate to this fantastic blog!
    I suppose for now i’ll settle for bookmarking and adding your
    RSS feed to my Google account. I look forward to new updates and will share this site with
    my Facebook group. Chat soon!

  9. Great post. I was checking continuously this weblog and I’m inspired!
    Extremely helpful information specifically the ultimate phase 🙂 I take care of such info much.
    I was looking for this certain info for a long time. Thanks and good luck.

  10. Wonderful article! This is the kind of info that are meant to be shared across
    the web. Shame on the seek engines for now not positioning this publish upper!

    Come on over and discuss with my site . Thank you =)

  11. Heya this is somewhat of off topic but I was wondering if blogs use WYSIWYG editors or if you have to manually code with HTML.

    I’m starting a blog soon but have no coding
    knowledge so I wanted to get guidance from someone with experience.
    Any help would be enormously appreciated!

  12. Hi, I do believe this is an excellent web site. I stumbledupon it 😉 I am going
    to revisit yet again since I bookmarked it. Money and
    freedom is the best way to change, may you be rich
    and continue to help others.

  13. My family members every time say that I am killing my
    time here at web, however I know I am getting knowledge all the time by reading such good posts.

  14. It is appropriate time to make a few plans for the longer term and it’s
    time to be happy. I’ve read this post and if I could I want to counsel you few interesting issues or suggestions.
    Perhaps you can write next articles regarding this article.
    I wish to read more things about it!

  15. Every weekend i used to visit this web site, because i want enjoyment, since this this web site conations in fact nice funny information too.

  16. always i used to read smaller articles or reviews which
    as well clear their motive, and that is also happening with this piece of writing which I am
    reading at this place.

  17. My partner and I stumbled over here from a different web address and thought I might as well check
    things out. I like what I see so i am just following you.
    Look forward to exploring your web page for a second time.

  18. Thanks for every other informative blog.
    The place else may just I get that type of info written in such
    an ideal manner? I have a venture that I am just now operating on, and I have been on the look out
    for such information.

  19. Please let me know if you’re looking for a article author for your blog.
    You have some really good articles and I believe I would be a good asset.
    If you ever want to take some of the load off, I’d really
    like to write some content for your blog in exchange for a link back to mine.
    Please send me an e-mail if interested. Kudos!

  20. It’s really a great and useful piece of info. I’m happy
    that you simply shared this useful info with us.
    Please stay us up to date like this. Thank you for sharing.

  21. I’m really enjoying the design and layout of your website.
    It’s a very easy on the eyes which makes it much more enjoyable for me to come here and visit more often.
    Did you hire out a developer to create your theme? Fantastic work!

  22. Everything is very open with a precise clarification of the challenges.
    It was definitely informative. Your site is useful. Many thanks for
    sharing!

  23. First of all I would like to say great blog! I had a quick
    question in which I’d like to ask if you don’t mind.
    I was interested to find out how you center yourself
    and clear your thoughts before writing. I’ve had a tough time
    clearing my thoughts in getting my ideas out
    there. I do enjoy writing however it just seems like the first 10 to 15 minutes are
    generally wasted simply just trying to figure out how
    to begin. Any ideas or hints? Cheers!

  24. You ought to take part in a contest for one of the best websites on the internet.

    I am going to highly recommend this blog!

  25. I’m really inspired together with your writing talents and also with the format
    for your weblog. Is this a paid topic or did
    you customize it yourself? Anyway keep up the excellent quality writing,
    it is rare to peer a great blog like this one these days..

  26. It’s very easy to find out any matter on net as compared to books, as I found this paragraph at this web page.

  27. Good day! Would you mind if I share your blog with my twitter group?
    There’s a lot of folks that I think would really enjoy your content.
    Please let me know. Many thanks

  28. I love your blog.. very nice colors & theme.
    Did you make this website yourself or did you hire someone to do it for you?
    Plz answer back as I’m looking to create my own blog and would like to know where u got this from.
    appreciate it

  29. Have you ever considered about including a little bit more than just your articles?
    I mean, what you say is important and all. But imagine if
    you added some great visuals or video clips to give your posts more, « pop »!
    Your content is excellent but with pics and clips, this blog
    could definitely be one of the very best in its field. Terrific
    blog!

  30. Does your website have a contact page? I’m having a tough time locating it but, I’d like to
    send you an e-mail. I’ve got some creative ideas for your
    blog you might be interested in hearing. Either way, great
    website and I look forward to seeing it expand over time.

  31. What’s up Dear, are you really visiting this web page daily, if so afterward you will without doubt get nice knowledge.

  32. Hey there! I’m at work surfing around your blog from my
    new apple iphone! Just wanted to say I love reading your blog and look forward
    to all your posts! Carry on the great work!

  33. I’m amazed, I must say. Seldom do I encounter
    a blog that’s equally educative and engaging, and let me tell you,
    you’ve hit the nail on the head. The issue is
    something not enough men and women are speaking intelligently about.
    I’m very happy that I stumbled across this in my hunt for something
    concerning this.

  34. I delight in, cause I found just what I was taking a look for.
    You have ended my four day lengthy hunt! God Bless you man. Have a great
    day. Bye

  35. Nice blog here! Also your web site loads up very
    fast! What web host are you using? Can I get your affiliate link to your
    host? I wish my web site loaded up as fast as yours lol

  36. Greetings! Very useful advice in this particular article!

    It is the little changes which will make the
    most important changes. Thanks for sharing!

  37. You actually make it seem so easy with your presentation but I find this
    topic to be actually something which I think I would never
    understand. It seems too complicated and extremely broad for me.
    I am looking forward for your next post, I’ll try to get the hang of it!

  38. Good blog you’ve got here.. It’s hard to find high-quality writing like yours nowadays.
    I truly appreciate people like you! Take care!!

  39. First off I would like to say great blog! I had a quick question in which I’d like to ask if
    you do not mind. I was interested to know how you center yourself and clear your head
    before writing. I’ve had a hard time clearing my thoughts in getting my ideas out there.

    I truly do enjoy writing however it just seems like the first 10
    to 15 minutes are generally lost simply just trying to figure
    out how to begin. Any recommendations or tips? Thank you!

  40. Currently it seems like Drupal is the preferred blogging platform out there right now.
    (from what I’ve read) Is that what you are using on your blog?

  41. Hi, its pleasant piece of writing on the topic of media print, we
    all be aware of media is a great source of information.

  42. Hey there! Someone in my Facebook group shared this site with us so I came to take
    a look. I’m definitely enjoying the information. I’m book-marking and will be tweeting this to my followers!
    Superb blog and superb style and design.

  43. Hey there! I’m at work surfing around your blog
    from my new apple iphone! Just wanted to say I love
    reading through your blog and look forward to
    all your posts! Carry on the great work!

  44. Howdy this is kind of of off topic but I was wondering if blogs use WYSIWYG editors or if you have to
    manually code with HTML. I’m starting a blog soon but have no coding expertise so I wanted to get advice from someone with
    experience. Any help would be greatly appreciated!

  45. Excellent way of telling, and fastidious article to obtain information concerning my presentation focus, which i am going to deliver in school.

  46. Excellent post. I was checking continuously this
    blog and I am impressed! Very useful info particularly the last part 🙂 I care for such information much.
    I was looking for this particular information for a very long time.

    Thank you and good luck.

  47. It’s a shame you don’t have a donate button! I’d without a doubt donate to this fantastic blog!

    I guess for now i’ll settle for bookmarking and
    adding your RSS feed to my Google account. I look forward to fresh updates and will talk about this site with my Facebook group.
    Talk soon!

  48. Great blog! Do you have any helpful hints for aspiring writers?

    I’m planning to start my own blog soon but I’m a little lost on everything.

    Would you suggest starting with a free platform like WordPress
    or go for a paid option? There are so many choices out there that I’m totally confused ..

    Any ideas? Appreciate it!

  49. Hey There. I found your blog using msn. This is an extremely well written article.

    I will be sure to bookmark it and come back to read more of your useful info.
    Thanks for the post. I’ll definitely return.

  50. I have learn a few excellent stuff here. Definitely price bookmarking for revisiting.
    I wonder how so much effort you place to create the sort of great informative site.

4 Rétroliens / Pings

  1. Zidane se met au brand content | Sports&VideoGames | Scoop.it
  2. Zidane se met au brand content | Sport et informatique | Scoop.it
  3. Zidane se met au brand content | marketing sportif | Scoop.it
  4. All Five Game - Saison 2 | Sportsmarketing.fr - Le Blog du Marketing Sportif

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*