asics crée du lien entre les marathoniens et leurs proches grâce aux puces RFID

Courir 42,195km est considéré par la quasi totalité des sportifs comme LA performance sportive par excellence. Mais ASICS a décidé de rendre ce moment un peu moins douloureux en utilisant des puces RFID lors du prochain marathon de New York qui a lieu ce week-end dans la Big Apple.

Les coureurs, en s’inscrivant sur la plateforme ASICS « Support Your Marathoner », pourront activer une puce RFID qui attacheront par la suite à leur chaussure. Cette puce, donnée à tous les coureurs lors du retrait de leur dossard, permettra de diffuser les messages d’encouragement et de soutien envoyés au coureur par ses proches et ce sur 3 écrans géants positionnés à 3 endroits précis du parcours, aux kilomètres 14.4, 19.3 et 35.4.

Bien évidemment, vu le nombre de participants au marathon, ils ne pourront pas lire individuellement les messages. Pour pallier à cette contrainte inhérente à l’événement, ASICS a créé un espace personnalisé pour chaque coureur comprenant une gallerie de messages, vidéos et photos envoyés, le tout consultable après la course bien évidemment.

Depuis le lancement de cette activation (mi-octobre), près de 3 000 messages ont été envoyés sur la plateforme digitale. Un vrai succès déjà pour ASICS puisqu’autant de messages avaient été envoyés pour le marathon de New-York édition 2010, comme je vous en avais déjà parlé. Mais à la différence de l’année dernière, Support Your Marathoner 2011 a ajouté l’agrégation de réseaux comme facebook et l’envoi de contenu vidéo ou audio.

Envoyer des messages de soutien n’est clairement pas quelque chose de nouveau. Mais ASICS change la relation entre fans et athlètes en créant une excitation supplémentaire pour le coureur qui peut apercevoir un message lui étant destiné ou pour l’ami, la mère ou la femme qui sait que son message sera potentiellement diffusé en direct au marathon de New-York et donc participant à sa manière à l’organisation et la réussite d’un tel événement.

Grâce aux puces RFID, l’événement devient plus interactif et instantané qu’auparavant. En faisant passer cet événement traditionnel qu’est le marathon en une activité sociale grâce à un tout petit objet, ASICS fait passer le running et le marathon dans l’ère du digital et des médias sociaux.

59 Commentaires

  1. My brother recommended I might like this web site. He used to be entirely right.
    This post actually made my day. You can not believe simply
    how a lot time I had spent for this info! Thank you!

  2. Hello my loved one! I wish to say that this article is awesome, great
    written and include almost all important infos.
    I would like to see extra posts like this .

  3. Hi there just wanted to give you a quick heads up and let
    you know a few of the images aren’t loading correctly.
    I’m not sure why but I think its a linking issue. I’ve tried
    it in two different internet browsers and both show
    the same results.

  4. Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point.

    You definitely know what youre talking about, why throw away your
    intelligence on just posting videos to your weblog when you could be
    giving us something enlightening to read?

  5. Valuable info. Fortunate me I discovered your site unintentionally, and
    I am shocked why this twist of fate did not came about earlier!
    I bookmarked it.

  6. Hmm it seems like your website ate my first comment (it was super long)
    so I guess I’ll just sum it up what I wrote and say, I’m thoroughly enjoying your blog.
    I as well am an aspiring blog blogger but I’m
    still new to everything. Do you have any suggestions for beginner blog writers?
    I’d really appreciate it.

  7. Hi friends, fastidious piece of writing and nice urging commented at this place, I
    am actually enjoying by these.

  8. Hi there, i read your blog occasionally and i own a similar one and i was just curious if you
    get a lot of spam feedback? If so how do you reduce it, any plugin or anything you can recommend?
    I get so much lately it’s driving me insane so any
    support is very much appreciated.

  9. Hey! This is kind of off topic but I need some advice from an established blog.
    Is it very difficult to set up your own blog? I’m not
    very techincal but I can figure things out pretty quick.
    I’m thinking about creating my own but I’m not sure where to start.
    Do you have any tips or suggestions? With thanks

  10. It’s awesome to visit this website and reading the views
    of all colleagues about this article, while I am also zealous of getting knowledge.

  11. I always used to read piece of writing in news papers but now as I am
    a user of net thus from now I am using net for posts, thanks to web.

  12. An outstanding share! I’ve just forwarded this onto a friend who had been conducting a little homework
    on this. And he in fact bought me lunch simply because I stumbled upon it for him…
    lol. So allow me to reword this…. Thanks for the meal!!
    But yeah, thanx for spending time to talk about this subject here on your internet site.

  13. I feel that is one of the most vital info for
    me. And i’m satisfied studying your article. However want to commentary on few normal things, The web site style is great, the articles is really great : D.
    Just right job, cheers

  14. hey there and thank you for your info – I have certainly picked up something new
    from right here. I did however expertise some technical
    points using this web site, since I experienced to reload the website a lot of
    times previous to I could get it to load correctly. I had been wondering if your hosting is OK?
    Not that I’m complaining, but slow loading instances times will sometimes
    affect your placement in google and can damage
    your high quality score if advertising and marketing with Adwords.
    Well I’m adding this RSS to my email and can look out for much more of your respective interesting content.
    Make sure you update this again very soon.

  15. You should take part in a contest for one of the most useful blogs online.
    I most certainly will recommend this web site!

  16. Nice post. I was checking continuously this blog and I am impressed!
    Very useful info particularly the last part 🙂 I care for such information a lot.
    I was looking for this certain info for a very long
    time. Thank you and good luck.

  17. Please let me know if you’re looking for a article writer for your
    site. You have some really good posts and I believe I would be a
    good asset. If you ever want to take some of the load off, I’d love to
    write some content for your blog in exchange for a link back
    to mine. Please send me an email if interested. Regards!

  18. Terrific article! That is the kind of information that are meant
    to be shared around the web. Disgrace on the search engines for no longer positioning this put up higher!

    Come on over and visit my website . Thank you =)

  19. Aw, this was a very good post. Finding the time and actual effort to make
    a very good article… but what can I say… I hesitate
    a lot and never seem to get nearly anything done.

  20. Hi! I’ve been following your website for some time now and finally got the courage
    to go ahead and give you a shout out from Dallas Texas!
    Just wanted to tell you keep up the excellent work!

  21. Wow, this piece of writing is good, my younger sister is analyzing such things, therefore I am going to convey her.

  22. I do agree with all of the ideas you have offered
    for your post. They are very convincing and will certainly work.
    Nonetheless, the posts are very quick for novices. May just you please prolong them a little from subsequent time?
    Thanks for the post.

  23. Today, I went to the beachfront with my kids. I found a sea shell and gave it to my 4 year old daughter and said « You can hear the ocean if you put this to your ear. » She put the
    shell to her ear and screamed. There was a hermit crab inside and it pinched her
    ear. She never wants to go back! LoL I know this is totally off topic but I had to
    tell someone!

  24. Hello, i think that i saw you visited my weblog so i came
    to “return the favor”.I’m attempting to find things to enhance my web site!I suppose its ok to use a few of your ideas!!

  25. I need to to thank you for this fantastic read!!

    I definitely enjoyed every bit of it. I’ve got you book marked to look at
    new stuff you post…

  26. You could certainly see your enthusiasm in the work you write.
    The sector hopes for even more passionate writers like you who are not afraid
    to mention how they believe. All the time go after your heart.

  27. Hi, I do think this is an excellent blog. I stumbledupon it 😉 I
    will come back yet again since I bookmarked it. Money and freedom is the best way to change, may you be rich and
    continue to help others.

  28. What’s up i am kavin, its my first occasion to commenting anywhere, when i read this piece of writing i thought i could also make comment due to this brilliant paragraph.

  29. Hi i am kavin, its my first time to commenting anyplace,
    when i read this article i thought i could
    also make comment due to this good piece of writing.

  30. I think the admin of this site is genuinely working
    hard for his web page, since here every material
    is quality based data.

  31. Great work! This is the type of info that are
    meant to be shared around the web. Shame on Google for not positioning this submit higher!
    Come on over and visit my web site . Thanks =)

  32. Good day! Do you know if they make any plugins to help
    with Search Engine Optimization? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very
    good gains. If you know of any please share.
    Appreciate it!

  33. I don’t know if it’s just me or if everyone else experiencing problems with your website.

    It appears as though some of the written text within your content are running off the screen. Can someone else
    please provide feedback and let me know if this is happening to them too?
    This may be a issue with my browser because I’ve had this happen previously.
    Appreciate it

  34. Heya i am for the first time here. I came across this board and
    I find It really useful & it helped me out much.
    I am hoping to present one thing again and aid others like you helped me.

  35. I am not sure where you’re getting your information, but good topic.
    I needs to spend some time learning more or understanding more.
    Thanks for wonderful information I was looking
    for this information for my mission.

  36. I know this if off topic but I’m looking into starting my own blog and was wondering what all is needed to get setup?

    I’m assuming having a blog like yours would cost a pretty penny?
    I’m not very internet smart so I’m not 100% sure. Any recommendations or advice would be greatly appreciated.
    Appreciate it

  37. Wow, awesome blog layout! How long have you been blogging for?
    you make blogging look easy. The overall look of your site is
    wonderful, let alone the content!

  38. It’s a pity you don’t have a donate button! I’d most certainly
    donate to this excellent blog! I suppose for now i’ll settle for bookmarking and adding your RSS feed to my Google
    account. I look forward to brand new updates and will share this website with my Facebook
    group. Chat soon!

  39. Greetings! Very useful advice within this article! It’s the little changes that will make the biggest changes.

    Thanks a lot for sharing!

  40. It’s actually a great and helpful piece of
    information. I’m satisfied that you just shared this helpful info
    with us. Please stay us informed like this.
    Thanks for sharing.

  41. Hey! This is kind of off topic but I need some guidance from
    an established blog. Is it tough to set up your own blog?

    I’m not very techincal but I can figure things out
    pretty quick. I’m thinking about setting up my own but
    I’m not sure where to start. Do you have any tips
    or suggestions? Cheers

  42. wonderful points altogether, you simply received a new reader.
    What could you suggest in regards to your submit that you made
    a few days ago? Any positive?

  43. Very nice post. I just stumbled upon your weblog and wished to
    mention that I have really loved surfing around your blog posts.
    In any case I’ll be subscribing in your feed
    and I am hoping you write again very soon!

  44. I know this web site offers quality dependent posts and additional material,
    is there any other website which provides these kinds of data in quality?

  45. Simply wish to say your article is as astounding. The clearness to your publish
    is simply great and that i could suppose you’re knowledgeable on this
    subject. Well along with your permission let me to grab
    your RSS feed to stay updated with approaching post.
    Thanks one million and please continue the rewarding work.

  46. excellent submit, very informative. I’m wondering why the other experts of this sector do not notice this.
    You should continue your writing. I’m sure, you have a great readers’ base already!

  47. I do not know whether it’s just me or if everyone else experiencing problems with your website.

    It seems like some of the written text within your content
    are running off the screen. Can somebody else please comment and let me know if this is happening to
    them too? This might be a problem with my web browser because I’ve had this happen previously.
    Kudos

  48. Hello, i feel that i noticed you visited my blog thus i came
    to go back the want?.I’m trying to find issues to
    enhance my web site!I guess its good enough to use a few of your ideas!!

1 Rétrolien / Ping

  1. thomas (123456soleil) | Pearltrees

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*