11 bouteilles Coca-Cola aux couleurs de l’Equipe de France

Alors que l’UEFA Euro 2016 approche à grands pas, Coca-Cola, partenaire de la Fédération Française de Football, dévoile 11 bouteilles aux couleurs des Bleus.

Ces 11 bouteilles collectors qui affichent les portraits de différents joueurs, seront disponibles à partir du 12 décembre, date du tirage au sort de la phase finale de l’UEFA Euro 2016. Karim Benzema, Olivier Giroud, Antoine Griezmann, Morgan Schneiderlin, Paul Pogba, Mamadou Sakho, Blaise Matuidi, Alexandre Lacazette, Yohan Cabaye, Mathieu Valbuena et Hugo Lloris sont leurs 11 joueurs choisis par Coca-Cola et la Fédération Française de Football pour créer cette collection unique.

Ces 11 bouteilles (8 pour Coca-Cola classique et 3 Coca-Cola zéro) seront vendues à l’unité (entre 1,49 et 1,59 euros) dans les magasins Carrefour, autre partenaire de la FFF. Chacun pourra se procurer la bouteille à l’effigie de son joueur préféré. Un coffret réunissant les 11 bouteilles collectors sera également mis en vente en avant-première chez Colette à partir du 5 décembre au prix de 50 euros. Attention, seulement 60 coffrets seront disponibles !

Coffret HD Coca-Cola EDF

Après des bouteilles collectors « PSG », Coca-Cola continue de s’imposer encore un peu plus dans le football avec ces nouvelles bouteilles, ce sont les collectionneurs qui doivent être ravis !

Pour rappel, Coca-Cola est partenaire de la Fédération Française de Football mais également de l’UEFA Euro 2016. Les activations de la marque autour du football promettent d’être nombreuses en 2016 ! La marque a d’ailleurs créé la plateforme Happiness FC dédiée à l’actualité football.

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2 Rétroliens / Pings

  1. Coca-Cola & Konbini lancent le Christmas Locker - Sportsmarketing.fr - L'actualité du marketing sportif et du sport business
  2. Le dispositif Coca Cola pour l'UEFA EURO 2016 - Sportsmarketing.fr - L'actualité du marketing sportif et du sport business

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