adidas – Create Positivity

Dans le monde moderne, certains athlètes ont réussi à se démarquer de la foule. En utilisant notamment leur imagination pour redéfinir leur sport. A travers une seule action créative, ils ont été en mesure d’inspirer d’autres athlètes et initier un movement qui a fini par changer le monde autour d’eux, que ce soit sur le terrain, sur le court, dans la rue ou partout ailleurs.

Ces athlètes sont appelés les « Créateurs » par adidas. C’est dans cette optique et en s’appuyant sur cette conviction qu’adidas pense que tous les athlètes sont ici pour créer, et la marque dévoile aujourd’hui sa nouvelle campagne, « Create Positivity », le dernier chapitre de sa campagne Sport17, comprenant un film « héros » de 75 secondes, et une série de 6 vignettes pour le digital, et une série d’activations « grassroots » dans 5 villes. 

Le film « Create Positivity » met la lumière sur la capacité qu’ont les athlètes à changer la donne dans leur sport en utilisant leur créativité de manière positive. Un seul acte ou une seule action créative a la capacité de rassembler leurs adversaires et d’unifier les athlètes contre une cause commune. Ce nouveau chapitre se base sur l’histoire racontée dans les épisodes précédents, « Unleash Your Creativity » et « Basketball Without Creativity ». 

« Nous sommes la marque de sport des créateurs » a déclaré Ryan Morlan, adidas Vice-President of Global Brand Communication. « Nous pensons que la créativité est vitale pour faire la différence dans le sport, dans la vie et dans le monde. Nous souhaitons modifier la conversation autour du sport aujourd’hui en inspirant et invitant les athlètes à ignorer les normes et utiliser leurs créativités pour initier un mouvement qui va façonner leurs propres réalités et quotidiens. »

A noter que cette campagne met en scène des créateurs du sport moderne, comme les athlètes professionnels que son Dak Prescott (Quarterback des Dallas Cowboys), De Andre Hopkins (wide receiver des Houston Texans), Kris Bryant (MLB, Chicago Cubs, baseball), Carlos Correa (MLB, Houston Astros, baseball), Candace Parker (basketball), Joel Embid (basketball) et Robbie Rogers (football, Los Angeles Galaxy).

76 Commentaires

  1. I don’t even know the way I stopped up right here, however I assumed this post used to be
    good. I do not realize who you are but definitely you are going to a famous blogger
    if you aren’t already. Cheers!

  2. Oh my goodness! Incredible article dude! Many thanks, However I am
    encountering issues with your RSS. I don’t understand
    why I am unable to subscribe to it. Is there anybody else getting the same RSS problems?
    Anyone who knows the solution can you kindly respond?

    Thanks!!

  3. Thank you for the good writeup. It in fact was a amusement account it.

    Look advanced to far added agreeable from you! However, how could we communicate?

  4. With havin so much content and articles do you ever
    run into any problems of plagorism or copyright infringement?
    My site has a lot of exclusive content I’ve either created myself or outsourced but it appears a
    lot of it is popping it up all over the internet without my
    permission. Do you know any techniques to help protect against content from being stolen? I’d certainly
    appreciate it.

  5. I got this web site from my friend who informed me about this website and at the moment this time I am browsing this web
    page and reading very informative articles or reviews at this place.

  6. Hi! Do you use Twitter? I’d like to follow you if that would be ok.
    I’m definitely enjoying your blog and look forward to new updates.

  7. Hi there to every body, it’s my first pay a visit of this weblog; this weblog carries awesome
    and actually fine information for readers.

  8. I feel that is one of the most vital information for me.
    And i am glad reading your article. However wanna
    observation on few common issues, The website style
    is perfect, the articles is in reality excellent : D. Excellent activity,
    cheers

  9. Do you have a spam problem on this blog; I also am a blogger, and
    I was wondering your situation; we have developed some nice methods and we are looking to trade techniques with other folks, be sure to shoot me an email if interested.

  10. I appreciate, lead to I found exactly what I was looking for.
    You have ended my 4 day long hunt! God Bless
    you man. Have a great day. Bye

  11. Hi there would you mind letting me know which web host
    you’re working with? I’ve loaded your blog in 3 different internet browsers and
    I must say this blog loads a lot quicker then most.
    Can you recommend a good internet hosting provider at a
    honest price? Many thanks, I appreciate it!

  12. What’s up, this weekend is nice designed for me, for the reason that this moment i am reading this great informative piece of writing here at my
    house.

  13. Its like you read my mind! You appear to know so much about this, like
    you wrote the book in it or something. I think that you could do with some pics to drive
    the message home a little bit, but other than that, this
    is magnificent blog. An excellent read. I will certainly be back.

  14. You could certainly see your expertise within the work you
    write. The world hopes for more passionate writers such
    as you who aren’t afraid to say how they
    believe. Always follow your heart.

  15. Pretty nice post. I just stumbled upon your weblog and wanted
    to say that I have really enjoyed browsing your blog posts.
    In any case I will be subscribing to your feed and
    I hope you write again soon!

  16. you’re in reality a good webmaster. The
    site loading pace is incredible. It sort of feels that you
    are doing any unique trick. Furthermore, The contents are masterpiece.
    you have performed a great task in this matter!

  17. Unquestionably believe that that you said. Your favorite
    justification appeared to be on the internet the easiest thing to bear in mind of.
    I say to you, I certainly get irked whilst other folks
    consider worries that they plainly don’t realize about.
    You controlled to hit the nail upon the top as smartly as outlined out the whole thing with no need side-effects
    , folks can take a signal. Will likely be again to get
    more. Thanks

  18. Hello are using WordPress for your blog platform?
    I’m new to the blog world but I’m trying to get started and create
    my own. Do you need any coding knowledge to make your own blog?
    Any help would be greatly appreciated!

  19. It’s amazing to go to see this web page and reading the views of all mates about this article,
    while I am also eager of getting know-how.

  20. I’m amazed, I have to admit. Rarely do I encounter
    a blog that’s equally educative and entertaining, and without a doubt, you’ve hit
    the nail on the head. The problem is an issue that not enough folks
    are speaking intelligently about. I am very happy that I
    stumbled across this in my search for something concerning this.

  21. My programmer is trying to convince me to move to .net from PHP.
    I have always disliked the idea because of the expenses.
    But he’s tryiong none the less. I’ve been using Movable-type on various websites for
    about a year and am concerned about switching to another platform.
    I have heard fantastic things about blogengine.net.
    Is there a way I can transfer all my wordpress content into it?
    Any help would be really appreciated!

  22. I’m not that much of a online reader to be honest but your
    sites really nice, keep it up! I’ll go ahead and bookmark your site
    to come back later on. All the best

  23. I would like to thank you for the efforts you
    have put in penning this website. I really hope to see
    the same high-grade blog posts from you later on as well.
    In truth, your creative writing abilities
    has encouraged me to get my own blog now 😉

  24. Thanks for your personal marvelous posting! I quite enjoyed reading
    it, you are a great author. I will be sure to bookmark your blog and will often come back later on. I
    want to encourage you to continue your great posts, have a nice
    holiday weekend!

  25. Thanks for one’s marvelous posting! I certainly
    enjoyed reading it, you’re a great author.I will remember to bookmark your blog and
    will often come back later in life. I want to encourage one to continue your great job, have a nice holiday weekend!

  26. Heya i’m for the first time here. I came across this board and I in finding It
    really useful & it helped me out much. I am hoping to offer something again and aid others like you aided me.

2 Rétroliens / Pings

  1. NFL - The Handoff - |
  2. adidas - creativity gets you noticed - |

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*