adidas goes all in to surprise and delight

Vous vous souvenez de la machine à voyager par voyages-sncf.com?

Et bien adidas a décidé de faire quasiment pareil en Australie, en installant une énorme boite à chaussures en plein coeur du quartier des affaires de Melbourne et en distribuant des chaussures gratuitement aux passants.

L’autre moitié de la paire se trouvait en magasin, de quoi créer du trafic en magasin et faire plaisir aux gens, double all in pour adidas avec ce dispositif d’ambient marketing

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