adidas – The Hunt for Fast

adidas a lancé sa chaussure intelligente, l’adizero F50 miCoach SPEED CELL, doté d’une puce collectant en temps réel des données sur données liées à la performance comme la vitesse maximale, le nombre de sprints, la distance parcourue, les zones de vitesses maximales et la durée totale des courses.

Pour faire la promotion de cette nouvelle chaussure, sur laquelle la marque a fondé de grands espoirs pour gagner des parts de marchés contre son rival de toujours Nike, adidas a produit plusieurs vidéos promotionnelles dont celle-ci que j’apprécie particulièrement où l’on voit différents athlètes adidas dont LEUR joueur en activité, Lionel Messi, mais aussi Ashley Young de Manchester United et David Silva de Manchester City et les différents appareils sur lesquels l’application miCoach est utilisable (iPhone, iPad).


En Angleterre, adidas UK part à la recherche des 11 joueurs les plus rapides et techniques du pays (d’où le titre de la vidéo « The Hunt For Fast ») qui recevront la reconnaissance ultime de la marque puisqu’ils apparaitront dans la presse mais aussi sur la panneautique terrain et sur le site internet de la marque. De plus, ces 11 joueurs auront aussi l’opportunité de se mesurer aux joueurs professionnels de la Premier League.

Une belle manière de lier promotion de produit, ambassadeurs et opération grassroots.

Alors si vous habitez en Angleterre et que vous lisez cet article, enfilez vos adizero F50, équipez-là de la puce miCoach SPEED CELL et donnez tout sur le terrain.

26 Commentaires

  1. What’s Happening i am new to this, I stumbled upon this I’ve discovered It positively useful and
    it has helped me out loads. I am hoping to give a contribution & assist
    different users like its helped me. Great job.

  2. Excellent website. Lots of useful info here.
    I am sending it to a few friends ans additionally sharing
    in delicious. And naturally, thank you on your sweat!

  3. Have you ever considered about including a little bit
    more than just your articles? I mean, what you say is important
    and all. However imagine if you added some great
    pictures or video clips to give your posts more, « pop »!
    Your content is excellent but with pics and clips, this site
    could definitely be one of the greatest in its niche.
    Wonderful blog!

  4. Hi to every single one, it’s really a nice for me to go to see
    this web page, it consists of priceless Information.

  5. Hurrah! In the end I got a weblog from where I be capable
    of actually get useful information regarding my study and knowledge.

  6. I know this web page offers quality depending content and other data,
    is there any other website which offers these kinds of information in quality?

  7. It’s a shame you don’t have a donate button! I’d certainly donate to this brilliant blog!
    I suppose for now i’ll settle for bookmarking and adding your RSS feed to my Google
    account. I look forward to fresh updates and will share
    this website with my Facebook group. Chat soon!

  8. Hi there, just became alert to your blog through Google, and found
    that it’s truly informative. I am gonna watch
    out for brussels. I’ll appreciate if you continue this in future.
    Numerous people will be benefited from your writing. Cheers!

  9. Hello there! This is my first comment here so I just wanted to give
    a quick shout out and tell you I truly enjoy reading through your blog
    posts. Can you recommend any other blogs/websites/forums that
    cover the same subjects? Thanks a ton!

  10. Thank you a bunch for sharing this with all people you actually recognise what you are speaking approximately!
    Bookmarked. Please also visit my web site =). We can have
    a link trade contract among us

  11. I’m impressed, I must say. Seldom do I encounter a blog that’s equally educative and
    interesting, and without a doubt, you have hit the nail on the head.
    The issue is something that not enough men and women are speaking intelligently
    about. Now i’m very happy I found this during
    my hunt for something relating to this.

  12. Hey I am so thrilled I found your website,
    I really found you by mistake, while I was searching on Askjeeve for something else, Anyhow
    I am here now and would just like to say thank you for a
    incredible post and a all round entertaining blog (I also
    love the theme/design), I don’t have time to go through
    it all at the minute but I have bookmarked it and also added your RSS feeds, so when I have time I will be back
    to read a great deal more, Please do keep up the awesome

  13. Hello There. I found your blog using msn. This is a very well written article.

    I’ll be sure to bookmark it and come back to read more of your useful information. Thanks for the post.
    I’ll certainly return.

  14. Hi! I know this is kind of off topic but I was wondering if you knew where I
    could locate a captcha plugin for my comment form? I’m using the same blog platform
    as yours and I’m having problems finding one? Thanks a lot!

  15. We stumbled over here by a different page and thought
    I should check things out. I like what I see so i am just following you.

    Look forward to looking at your web page for a second time.

  16. Howdy! Do you use Twitter? I’d like to follow you if that would be
    okay. I’m definitely enjoying your blog and look forward to new updates.

  17. Thanks for any other informative website.
    The place else may I am getting that kind of information written in such a perfect way?
    I have a project that I’m simply now operating on, and I’ve been on the glance out for such info.

  18. Hey there! I could have sworn I’ve been to this website before but after checking
    through some of the post I realized it’s new to me. Nonetheless,
    I’m definitely delighted I found it and I’ll be bookmarking and checking back frequently!

  19. You are so interesting! I don’t suppose I’ve truly
    read a single thing like this before. So great
    to find someone with unique thoughts on this subject. Really..
    thanks for starting this up. This web site is one thing that’s
    needed on the internet, someone with a bit of originality!

  20. Have you ever thought about creating an e-book or guest authoring on other websites?
    I have a blog based upon on the same subjects you discuss and would really like
    to have you share some stories/information. I know my viewers would appreciate your work.

    If you’re even remotely interested, feel free to
    shoot me an e-mail.

  21. I have been browsing online more than 3 hours these days, but I by no means discovered any attention-grabbing article like yours.
    It’s pretty value sufficient for me. Personally, if all website owners and bloggers made excellent content as you probably
    did, the net will probably be much more useful than ever before.

  22. I don’t know whether it’s just me or if everybody else experiencing issues with your website.
    It looks like some of the text on your posts are running off the screen.
    Can somebody else please provide feedback and let me know if this is happening to them as well?
    This could be a issue with my internet browser
    because I’ve had this happen previously. Appreciate it

  23. Whats up are using WordPress for your site platform? I’m new to the blog
    world but I’m trying to get started and create my own. Do you need any coding knowledge to make your own blog?
    Any help would be greatly appreciated!

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.