Lionel Messi signe avec EA Sports et fait la promotion de FIFA Street

EA Sports est connu mondialement pour développer le jeu vidéo phare du monde du football : FIFA.

Comme je l’expliquai il y a quelques temps, le studio de développement a mis en place une politique d’ambassadeurs leur permettant de pénétrer les différents marchés clés, illustrée physiquement par une douzaine de jaquettes différentes.

Aujourd’hui, EA Sports annonce un renfort de choix puisque Lionel Messi devient le nouvel ambassadeur de la marque. Pour inaugurer ce nouveau partenariat, le joueur argentin du FC Barcelona, double Ballon d’Or, fait la promotion du nouveau titre d’EA Sports, FIFA Street, qui sortira en mars 2012.

De nouvelles sources de revenus pour le joueur, qui vient par ailleurs de lancer sa marque et son logo, et un nouveau status pour FIFA avec la signature du meilleur joueur du monde, lui donnant un avantage considérable face à son concurrent de toujours, Pro Evolution Soccer.


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