adidas – Stand in Black

Les All Blacks sont maintenant qualifiés pour leur finale de Coupe du Monde de Rugby face à la France et adidas en a profité pour donner vie à la campagne « Stand in Black ».

« Stand in Black », et son application facebook dédiée « all as one », réunit la plateforme « One Brand Anthem » ou publiquement appelée « all in », lancée réellement en 2011, et la campagne « Stand in Black » qui a vu le jour en 2005 lors de la tournée des Lions Britanniques et des Irlandais en Nouvelle Zélande. L’opération a été soutenue par un 60secondes extrêmement similaire à la publicité « Les All Blacks sont all in » dont je vous parlais l’autre jour, à la seule différence que le packshot de fin change pour montrer une mosaïque d’images formant la silhouette « Stand in Black », c’est-à-dire un joueur en position de haka.

Tout au long de cette campagne, adidas et les All Blacks ont invités les fans à envoyer leurs messages d’encouragements avec comme promesse de faire partie de la plus grande démonstration de soutien jamais faite à l’équipe de rugby néo-zélandaise. Cette manifestation a eu lieu hier, dimanche 16 octobre , en plein Auckland. Je vous laisse regarder la suite…


Et le visuel issu de cette projection 3D

28 Commentaires

  1. magnificent publish, very informative. I’m wondering why the
    opposite specialists of this sector don’t realize this.
    You must continue your writing. I’m confident, you’ve a great readers’ base already!

  2. I am really loving the theme/design of your site. Do you ever run into
    any web browser compatibility issues? A couple of my blog audience have complained about my blog not working correctly in Explorer
    but looks great in Opera. Do you have any suggestions to help
    fix this issue?

  3. Hi are using WordPress for your blog platform? I’m
    new to the blog world but I’m trying to get started and create my own. Do
    you need any coding expertise to make your own blog?

    Any help would be really appreciated!

  4. Hi, Neat post. There’s a problem together with your website
    in internet explorer, might test this? IE nonetheless is the market leader and a huge part of other folks will pass over your fantastic writing due
    to this problem.

  5. Magnificent beat ! I wish to apprentice even as you amend
    your site, how can i subscribe for a blog site? The account helped me a
    applicable deal. I had been a little bit familiar of this your broadcast offered vivid clear idea

  6. I’m curious to find out what blog system you are
    utilizing? I’m having some small security issues with my latest website and
    I would like to find something more safe. Do you have any recommendations?

  7. Good day! Do you know if they make any plugins to assist with Search Engine Optimization? I’m trying to get my blog to
    rank for some targeted keywords but I’m not seeing very good gains.

    If you know of any please share. Many thanks!

  8. Awesome website you have here but I was curious if you knew of any
    message boards that cover the same topics talked about here?

    I’d really love to be a part of community where I can get feed-back from other knowledgeable people that share the same
    interest. If you have any recommendations, please let me know.


  9. Hi! Do you know if they make any plugins to protect against
    hackers? I’m kinda paranoid about losing everything I’ve
    worked hard on. Any tips?

  10. Hey There. I found your weblog using msn. This is a very
    neatly written article. I’ll be sure to bookmark it and return to read extra of your useful info.
    Thank you for the post. I’ll certainly comeback.

  11. Greetings! Very helpful advice in this particular post!
    It’s the little changes that make the most significant changes.
    Thanks a lot for sharing!

  12. Currently it sounds like Movable Type is the best blogging platform available right now.
    (from what I’ve read) Is that what you are using on your blog?

  13. Quality articles is the crucial to attract the users to go to see the web site, that’s what this site is

  14. I don’t know if it’s just me or if perhaps everybody else experiencing issues with your site.
    It appears as though some of the written text within your content are running off the screen. Can someone
    else please provide feedback and let me know if this
    is happening to them too? This could be a problem with my internet
    browser because I’ve had this happen before. Many thanks

  15. Wow that was unusual. I just wrote an very long comment but after I clicked submit my comment didn’t show up.
    Grrrr… well I’m not writing all that over again. Anyway, just wanted to say great blog!

  16. Thank you for the auspicious writeup. It in fact was
    a amusement account it. Look advanced to more added agreeable
    from you! However, how can we communicate?

  17. Hi there! Someone in my Facebook group shared this website with us so I came
    to take a look. I’m definitely enjoying the information. I’m book-marking and
    will be tweeting this to my followers! Exceptional blog and superb style
    and design.

  18. Hi there to every body, it’s my first pay a visit of this blog; this webpage consists of awesome and actually excellent stuff in favor of

  19. Hello my friend! I want to say that this article is
    awesome, great written and come with approximately all vital infos.

    I’d like to see extra posts like this .

1 Rétrolien / Ping

  1. adidas – Stand in Black | Rugby & Economics |

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.