L’économie des fantasy sports

En Europe et surtout en France, on a du mal à accrocher aux « fantasy sports », ces jeux de gestion sportive consistant à jouer le rôle d’un manager d’une équipe par le biais des rencontres en ligne, et dont les points sont reliés directement aux performances des joueurs dans la vraie vie. Une pratique peu développée à part au niveau du basketball européen et du bwin Euroleague Fantasy Challenge.

Néanmoins, quand on voit les chiffres de l’économie des fantasy sports aux USA, on se dit qu’il y a réellement du potentiel dans ce genre d’activité, considérée proche du jeu vidéo. En effet, le marché représente 800 millions de dollars soit 18% du marché du sport aux Etats-Unis, un joueur de fantasy sports dépensant en moyenne $467.6 soit 340.5€ par an.

Je vous laisse avec les chiffres de l’économie des fantasy sports avec l’infographie ci-dessous mais amis marketeux et responsables sponsoring, vous avez sans doute devant vous un énorme levier business pour vos partenariats…

25 Commentaires

  1. Les Fantasy League ont un gros succès en Angleterre et sont une source de revenus non négligeable pour les éditeurs de presse qui les utilisent efficacement…

  2. Toujours avec un temps de retard !

    En effet, il y a fort à parier que ce business va fleurir dans les mois à venir en France (notamment comme le précise Donatien via Fantasy LFP).

    Après tout les français aussi sont fans de gestion sportive comme le prouve l’engouement autour des jeux vidéo dans le domaine (LFP Manager, Pro Cycling Manager,…)

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2 Rétroliens / Pings

  1. L’économie des fantasy sports | Sports&VideoGames | Scoop.it
  2. L’économie des fantasy sports | Sport Digital Marketing | Scoop.it

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