Alcro réalise une campagne d’affichage déformaté pour promouvoir son partenariat

Alcro, fabricant de peintures et sponsor de l’équipe suédoise de hockey sur glace, a réalisé une campagne d’affichage déformaté dans le métro de Stockholm, montrant le lien entre sport de contact et peinture.

Une très belle réalisation d’Alcro et de son agence Lowe Brindfors, qui a déjà réalisé l’identité visuelle du championnat du monde de handball masculin en début d’année 2011.

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