André Agassi et Steffi Graf nous racontent une histoire

Le mois dernier, en amont de l’US Open qui se termine demain, la Fédération Américaine de Tennis (USTA) s’est associé avec le couple le plus célèbre du monde du tennis, André Agassi et Steffi Graf.

Les légendes du tennis et la fédération ont réalisé une publicité, intitulée Story Time, pour encourager les enfants à avoir une meilleure hygiène de vie, plus active et plus saine, à travers le tennis et le programme « 10 and Under Tennis ». La publicité promeut les bénéfices du programme, à savoir des courts de taille réduite, des raquettes plus petites et plus légères, des balles offrant moins de rebond et un système de points simplifié.

[vimeo]http://vimeo.com/28025622[/vimeo]

Avec André Agassi et Steffi Graf, la Fédération Américaine de Tennis s’offre deux icônes du marketing sportif pour la promotion de son programme grassroots, après avoir filmé Michelle Obama, la First Lady.

[vimeo]http://vimeo.com/20490031[/vimeo]

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