Kevin Durant veut sa paire de Nike Air MAG

L’actu de la semaine est sans aucun doute l’annonce de Nike de la mise en vente de 1 500 paires de chaussures Nike Air MAG, les chaussures portées par Marty McFly (Michael J. Fox) dans Retour vers le Futur 2.

Pour faire la promotion de cette chaussure, Nike en a profité pour mettre à contribution un des contrats de son portefeuille marketing sportif, à savoir le basketteur des Oklahoma Thunder, Kevin Durant, qui a signé un contrat d’ambassadeur en 2007 pour une durée de 7 ans contre la modique somme de 60 millions de dollars (44 millions de dollars).

On apprend à travers cette vidéo que la paire de Nike Air MAG ne s’autolace pas à l’instar de la paire dans le film, mais qu’il faudra attendre 2015…


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