Indesit, nouveau partenaire d’Arsenal

C’est une bonne semaine pour Arsenal FC. Après sa victoire inattendue face à Manchester United (qui a relancé partiellement le championnat), le club, entrainé par Arsène Wenger et maintenant présidé par Stan Kroenke, vient d’annoncer la signature d’un partenariat avec Indesit, le fabricant d’appareils électroménagers italien.

Le partenariat, annoncé aujourd’hui donc, durera 3 ans à partir du samedi 30 Juillet 2011, date d’ouverture de la saison 2011-2012. Avec ce contrat (montant non communiqué mais évalué à quelques millions de pounds), Indesit va chercher à travailler sa notoriété et à booster ses ventes en Angleterre et en Europe.

Ce partenariat signe le grand retour d’Indesit dans le marketing sportif puisque la marque italienne avait quitté le devant de la scène en 2008 suite à l’arrêt de ces partenariats avec le BNP Paribas Masters de Tennis à Paris et la Ligue des Champions de Volleyball.

Pour Arsenal, le partenariat avec Indesit marque le « renouveau » commercial du club, qui n’engrangeait « que » 44 millions de pounds en revenus commerciaux (près de 50 millions d’euros) soit un tout petit plus de la moitié de son éternel rival, Manchester United, selon l’étude Football Money League de Deloitte. Il était donc vital de commencer à remplir à nouveau les caisses du club et telle est la mission du nouveau propriétaire, Stan Kroenke.

Ce partenariat avec Indesit n’est selon moi que le début d’une longue série pour le club, avec notamment la renégociation des accords avec Emirates (partenaire maillot et naming du stade) et Nike (équipementier du club).

64 Commentaires

  1. Effectivement, c’est une bonne nouvelle et sûrement le première d’une longue série.
    De quoi acheter quelques bonnes recrues, surtout si Cesc reste (autre débat) et ne ramène pas de cash.

  2. Indesit avait également accompagné le retour de l’Olympique de Marseille en ligue des champions sous l’ére Drogba (2003-2004).
    Voici une photo:

    Quelle type de visibilité obtient Indesit avec ce contrat?

    • Hello Maxence,

      Pour le moment, pas d’information précise sur les contreparties du deal mais il y aura je pense à minima de la panneautique terrain et de la billetterie comme les autres partenaires..

      Je vous tiens informé dès que j’en sais plus…

  3. That is really interesting, You are an overly professional blogger.

    I have joined your rss feed and sit up for searching for extra of your fantastic post.
    Additionally, I have shared your site in my social networks

  4. It’s hard to find knowledgeable people for this topic, however,
    you sound like you know what you’re talking about!

  5. That is very interesting, You are an excessively professional blogger.
    I have joined your feed and look forward to in quest of extra of your great
    post. Additionally, I’ve shared your website in my social networks

  6. This piece of writing will help the internet people for setting up new webpage
    or even a weblog from start to end.

  7. dit :

    I every time used to read post in news papers but now as
    I am a user of net so from now I am using
    net for articles, thanks to web.

  8. If you want to increase your familiarity just keep visiting this site and be updated with
    the most up-to-date gossip posted here.

  9. I’m gone to inform my little brother, that he should also pay a visit this webpage on regular basis
    to get updated from latest news update.

  10. Fine way of describing, and fastidious article to get
    information regarding my presentation subject matter, which i am going to
    present in institution of higher education.

  11. Have you ever considered writing an e-book or guest authoring on other websites?
    I have a blog based on the same ideas you discuss and would
    love to have you share some stories/information. I know my visitors would enjoy your work.
    If you are even remotely interested, feel free to shoot me an e mail.

  12. It is the best time to make some plans for the long
    run and it’s time to be happy. I have learn this submit and
    if I could I wish to recommend you few fascinating issues or tips.
    Maybe you could write subsequent articles relating to this article.
    I wish to read more things approximately it!

  13. dit :

    I couldn’t resist commenting. Exceptionally well written!

  14. Everything is very open with a clear explanation of the challenges.

    It was really informative. Your site is very helpful.
    Thank you for sharing!

  15. My brother suggested I might like this website.
    He was totally right. This post truly made my day. You can not imagine just how much time I had
    spent for this info! Thanks!

  16. hey there and thank you for your information – I have certainly picked up anything
    new from right here. I did however expertise some technical
    issues using this web site, as I experienced to reload the web site
    many times previous to I could get it to load correctly.
    I had been wondering if your web hosting is OK? Not that I
    am complaining, but sluggish loading instances times will often affect your placement
    in google and could damage your high-quality score
    if ads and marketing with Adwords. Well I am adding this RSS to
    my email and can look out for much more of your respective intriguing content.
    Ensure that you update this again very soon.

  17. I read this piece of writing completely concerning the resemblance of
    newest and preceding technologies, it’s remarkable article.

  18. Hello there, just became aware of your blog through Google, and found that it’s really informative.

    I am going to watch out for brussels. I will be grateful if you continue this in future.
    A lot of people will be benefited from your writing.

  19. I’d like to thank you for the efforts you have put in penning this blog.
    I am hoping to check out the same high-grade content
    from you later on as well. In truth, your creative writing abilities has inspired me
    to get my own, personal site now 😉

  20. Hello there, I found your web site via Google even as searching for a comparable subject, your web site
    got here up, it appears good. I have bookmarked it in my google bookmarks.

    Hello there, just became aware of your weblog thru Google, and located that it is really informative.

    I’m gonna watch out for brussels. I will appreciate if you happen to continue
    this in future. A lot of folks shall be benefited out of your
    writing. Cheers!

  21. Hi there I am so grateful I found your website,
    I really found you by mistake, while I was browsing on Yahoo for something else, Regardless I am here now
    and would just like to say cheers for a incredible post and a all round enjoyable blog
    (I also love the theme/design), I don’t have time to
    look over it all at the moment but I have book-marked it and also
    added your RSS feeds, so when I have time I will
    be back to read much more, Please do keep up the fantastic b.

  22. Your way of explaining everything in this article is really nice, all
    be capable of without difficulty be aware of
    it, Thanks a lot.

  23. Tremendous things here. I’m very happy to see your article.

    Thanks a lot and I’m looking ahead to touch you. Will you please
    drop me a mail?

  24. Excellent blog here! Also your website loads up very
    fast! What web host are you using? Can I get your affiliate link to your
    host? I wish my website loaded up as fast as yours lol

  25. I used to be recommended this web site via my cousin. I am now not sure whether this put
    up is written by way of him as nobody else recognise such exact approximately
    my problem. You’re wonderful! Thank you!

  26. I think this is one of the most vital info for me. And i am
    glad reading your article. But wanna remark on few general things, The web site style is wonderful, the
    articles is really nice : D. Good job, cheers

  27. Generally I do not learn post on blogs, but I wish to say that this
    write-up very pressured me to try and do it! Your writing taste has
    been amazed me. Thank you, quite nice post.

  28. An interesting discussion is definitely worth comment.
    I think that you need to write more on this issue, it may not be
    a taboo matter but generally folks don’t discuss these topics.
    To the next! Many thanks!!

  29. hi!,I like your writing so a lot! share we keep
    in touch more approximately your post on AOL?
    I need an expert in this space to resolve my problem. May be that’s you!

    Having a look ahead to look you.

  30. Wow, superb blog structure! How long have you been blogging for?
    you made running a blog look easy. The whole look of your website is great, let alone the content!

  31. What’s up, this weekend is good for me, for the reason that this point in time i am reading this fantastic educational article here at my house.

  32. Hi! I could have sworn I’ve been to this blog before but after checking through
    some of the post I realized it’s new to me. Nonetheless, I’m definitely happy I found
    it and I’ll be book-marking and checking back often!

  33. you’re in point of fact a good webmaster. The site loading velocity is
    incredible. It sort of feels that you’re doing any unique trick.
    Furthermore, The contents are masterpiece. you’ve performed a wonderful job in this topic!

  34. I like what you guys are usually up too. This sort
    of clever work and coverage! Keep up the very good works guys
    I’ve incorporated you guys to my own blogroll.

  35. I’ll immediately take hold of your rss feed as I can not to find your email
    subscription link or newsletter service. Do you’ve
    any? Kindly let me understand so that I may subscribe.

  36. I got this web site from my friend who shared with me on the topic
    of this web site and at the moment this time I am browsing this web site and reading very informative articles or reviews at this

  37. Hello, i think that i saw you visited my website so i came to return the favor?.I’m attempting to to find issues to improve my site!I guess its good enough to make use of a few
    of your ideas!!

  38. Very nice post. I just stumbled upon your blog and wished to say that
    I’ve really enjoyed surfing around your blog posts.

    In any case I’ll be subscribing to your feed and I hope
    you write again soon!

  39. Good day very cool blog!! Man .. Excellent ..
    Wonderful .. I’ll bookmark your website and take the feeds
    additionally? I’m satisfied to search out so many helpful
    information here within the submit, we want work out more strategies on this regard, thank you for sharing.
    . . . . .

  40. Hello! I understand this is kind of off-topic but I needed to ask.

    Does running a well-established website like yours require a large amount
    of work? I’m completely new to operating a blog however I
    do write in my diary everyday. I’d like to start a blog so I will be able to share my own experience and feelings online.
    Please let me know if you have any kind of ideas or tips for brand new
    aspiring blog owners. Thankyou!

  41. Ahaa, its pleasant discussion on the topic of this piece of writing here at this blog, I have read all that,
    so now me also commenting at this place.

  42. Please let me know if you’re looking for a article
    writer for your site. You have some really great posts and
    I feel I would be a good asset. If you ever want to take some of the load off, I’d absolutely love to write some articles for your blog in exchange for a link back to mine.
    Please shoot me an email if interested. Cheers!

  43. Great beat ! I wish to apprentice even as you
    amend your web site, how can i subscribe for a weblog web
    site? The account helped me a acceptable deal.
    I have been a little bit familiar of this your broadcast offered brilliant
    transparent idea

  44. Hi, i believe that i noticed you visited my blog so i came to return the choose?.I am attempting to in finding issues to improve my website!I suppose its ok to use a few of your ideas!!

  45. Great blog here! Also your site so much up fast! What
    web host are you using? Can I get your associate link for your host?

    I wish my website loaded up as quickly as yours lol

  46. I will immediately grab your rss as I can not in finding your
    email subscription link or e-newsletter service. Do you’ve any?
    Please permit me understand so that I could subscribe.


  47. Woah! I’m really digging the template/theme of this blog.
    It’s simple, yet effective. A lot of times it’s hard to get that « perfect balance » between usability and appearance.
    I must say you’ve done a fantastic job with this.
    Also, the blog loads extremely fast for me on Internet explorer.

    Superb Blog!

  48. You can definitely see your enthusiasm in the work you write.
    The world hopes for more passionate writers such as you who aren’t afraid to mention how they believe.
    At all times go after your heart.

  49. Hello there, just became alert to your blog through Google, and found that it is truly informative.

    I’m gonna watch out for brussels. I will be grateful if you continue
    this in future. Many people will be benefited from your writing.


Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.