Le bilan digital de l’équipe de France après l’UEFA Euro 2016

Sur son compte Twitter, l’équipe de France a publié une infographie qui fait le bilan des évolutions digitales sur ses différentes plateformes.

Les comptes Facebook, Twitter et Instagram ont été analysés à la suite de l’UEFA Euro 2016 dans le but de connaitre l’impact de l’événement pour les communautés digitales de l’équipe de France de football. Au total, ce sont 8,6 millions d’abonnés qui suivent les actualités des Bleus sur les réseaux sociaux dont 1,2 millions de nouveaux venus grâce à l’UEFA Euro 2016.



A défaut d’avoir remporté la compétition, l’équipe de France est la grande gagnante en termes d’engagement et d’acquisition de fans en comparaison avec toutes les autres nations engagées dans l’UEFA Euro 2016. Sur Facebook, 2,3 millions de personnes ont changé leur photo de profil avec le filtre « Fiers d’être Bleus » tandis que sur Instagram, on dénombre plus de 9,7 millions de likes sur les posts. Du côté de Twitter, 300 000 personnes ont utilisé 950 000 fois le hashtag #FiersDetreBleus, signature de la campagne de la FFF tout au long de l’événement.


On vous en parlait il y a plusieurs jours, il était possible d’adresser des messages d’encouragement aux Bleus via Facebook Bot Messenger ou grâce à l’application mobile « Equipe de France » qui a été téléchargée plus de 320 000 fois et au total, ce sont 121 000 messages qui ont été envoyés.

L’UEFA Euro 2016 a donc été un tremplin pour les plateformes digitales de l’équipe de France de football. Les joueurs n’ont pas hésité à mentionner #FiersDetreBleus et à partager du contenu exploité par la FFF sur les comptes social media de l’équipe, un atout de taille qui permet de toucher leurs communautés de fans.

34 Commentaires

  1. I think this is among the most vital info for me.
    And i’m glad reading your article. But should remark on some general things, The website style is ideal, the articles is really excellent : D.
    Good job, cheers

  2. My brother suggested I might like this website.

    He was once totally right. This put up actually made my day.
    You cann’t believe simply how much time I had spent for this information! Thanks!

  3. Hello, I do believe your blog may be having internet browser compatibility problems.
    When I look at your blog in Safari, it looks fine however when opening in I.E., it has some overlapping issues.
    I simply wanted to provide you with a quick heads
    up! Other than that, excellent blog!

  4. Whoa! This blog looks just like my old one! It’s on a entirely different subject but it has
    pretty much the same layout and design. Excellent choice of colors!

  5. Magnificent items from you, man. I have take into account your stuff prior to and you
    are simply extremely magnificent. I actually like what
    you’ve obtained right here, certainly like what you’re saying and
    the way wherein you say it. You are making it enjoyable and you continue
    to care for to stay it sensible. I can not wait to read much more
    from you. This is actually a terrific web site.

  6. When some one searches for his vital thing, thus he/she wishes to be
    available that in detail, thus that thing is maintained over here.

  7. It’s actually very difficult in this full of activity
    life to listen news on TV, so I just use world wide web
    for that reason, and obtain the hottest information.

  8. each time i used to read smaller articles or reviews that
    also clear their motive, and that is also happening with this article which I am reading

  9. Someone necessarily assist to make seriously articles I would state.
    This is the very first time I frequented your web page and so far?
    I amazed with the research you made to make this actual publish incredible.
    Fantastic job!

  10. It’s truly very complicated in this active life to listen news on Television,
    therefore I only use web for that purpose, and get the most up-to-date news.

  11. If some one desires expert view regarding blogging and site-building after that i advise him/her to pay a visit this
    weblog, Keep up the nice job.

  12. Hey I know this is off topic but I was wondering if you knew of any widgets I could
    add to my blog that automatically tweet my newest twitter updates.
    I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have
    some experience with something like this. Please let me know if
    you run into anything. I truly enjoy reading your blog and I look forward to your new updates.

  13. Hmm it appears like your site ate my first
    comment (it was extremely long) so I guess I’ll just sum it up what I submitted and
    say, I’m thoroughly enjoying your blog. I as well
    am an aspiring blog blogger but I’m still new to the whole thing.
    Do you have any helpful hints for first-time blog writers?
    I’d genuinely appreciate it.

  14. Hello would you mind stating which blog platform you’re using?
    I’m looking to start my own blog in the near future but I’m having a tough time choosing between BlogEngine/Wordpress/B2evolution and
    Drupal. The reason I ask is because your
    design seems different then most blogs and I’m looking for something
    unique. P.S My apologies for getting off-topic but I had to ask!

  15. I got this website from my friend who told me on the topic of this site and at the moment this time I am visiting this web site and
    reading very informative content here.

  16. A fascinating discussion is worth comment. There’s no doubt that
    that you ought to write more on this subject matter, it may not be a taboo subject but typically people
    don’t discuss these topics. To the next! Many thanks!!

  17. I’m really enjoying the design and layout of your site. It’s a very easy on the eyes which makes
    it much more pleasant for me to come here and visit more
    often. Did you hire out a designer to create your theme?
    Excellent work!

  18. I feel this is among the such a lot vital info for me. And i am glad
    studying your article. However wanna commentary on few basic things, The website taste is
    perfect, the articles is really great : D.
    Good task, cheers

  19. It’s a shame you don’t have a donate button! I’d without a doubt donate to this superb blog!
    I suppose for now i’ll settle for book-marking and adding your RSS feed to my Google account.
    I look forward to brand new updates and will talk about this website with my Facebook group.
    Talk soon!

  20. Everything is very open with a precise clarification of the challenges.
    It was truly informative. Your site is useful. Thank you for sharing!

  21. Hi, I do believe this is a great web site. I stumbledupon it 😉
    I may revisit yet again since i have book marked it.
    Money and freedom is the greatest way to change,
    may you be rich and continue to guide others.

  22. Simply desire to say your article is as astonishing. The clearness in your submit is simply excellent and that i can suppose you’re knowledgeable on this subject.
    Well together with your permission allow me to grab your feed to
    stay updated with drawing close post. Thank you one million and
    please carry on the enjoyable work.

  23. Greetings! Very helpful advice in this particular article!
    It is the little changes that will make the most significant
    changes. Thanks for sharing!

  24. I read this post fully about the comparison of hottest and
    previous technologies, it’s remarkable article.

  25. I am not sure where you’re getting your info, but great topic.
    I needs to spend some time learning more or understanding
    more. Thanks for great information I was looking for this information for my mission.

  26. Quanto Costa Cialis Farmacia [url=http://cialtobuy.com ]cialis buy online[/url] Propecia Sexual Side Effects
    Amoxicillin Uses Sinus Infection
    Cialis Ventajas viagra cialis Inhouse Pharmacy . Biz

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.