Les Charlotte Hornets seront habillés en Jordan la saison prochaine

Michael Jordan - Carolina Football NCAA Football - Jordan Brand

La marque Jordan est en passe de réussir une grande année. Après être devenu l’équipementier de l’équipe universitaire de football américain de Michigan et étant l’équipementier des Champions NCAA des North Carolina Tar Heels, et après avoir ouvert son premier magasin en Europe, à Paris, Jordan Brand va faire ses grands débuts dans le sport professionnel US puisque ce mardi 25 avril, la franchise NBA des Charlotte Hornets, où évolue le Français Nicolas Batum, a annoncé qu’à partir de la saison prochaine, l’équipe sera habillée par Jordan Brand, qui n’est autre qu’une division de Nike, qui détient le contrat d’équipementier avec la NBA. 

Cet accord a sans aucun doute été rendu possible grâce à un homme, Michaël Jordan, propriétaire de la marque Jordan, mais aussi propriétaire de la franchise de Charlotte, qui sera, il faut le noter, la seule franchise à poter un uniforme Jordan la saison prochaine. Voici une partie du communiqué de presse des Hornets officialisant cette nouvelle : 

« La réouverture du fanshop des Hornets coincide avec le lancement des nouveaux maillots Jordan Brand alors que Nike devient le fournisseur exclusifs des tenues de la NBA à partir de la saison prochaine. Les Hornets seront la seule franchise NBA à être équipé avec des tenues Jordan Brand, et le Hornets Fan Shop, possédera, de facto, beaucoup plus de merchandise Jordan Brand Hornets qu’il n’en avait par le passé. » 


La marque Jordan vit le jour durant l’année de rookie de Michael Jordan avec les Chicago Bulls, la saison 1984-85, qui fut aussi l’année du lancement de la Air Jordan I. Depuis, la marque a lancé 31 versions de cette signature shoe et a aussi lancé de nouvelles collections textile. 

Michael Jordan est devenu un investisseur des Hornets en 2006, alors que la franchise s’appelait toujours les Bobcats. Il devient le propriétaire à part entière en 2010 lorsqu’il finalisa le rachat des parts restantes, toujours détenues par l’ancien propriétaire, et ce pour une somme de 175 millions de dollars selon différents médias américain. Lors du premier semestre 2014, il augmenta sa participation pour passer de 80 à 89.5% au sein de la franchise NBA. 


Jordan Brand représente une part importante de la stratégie basketball de Nike et les récentes incursions dans le monde du football américain universitaire et de la NBA soutiennent cette stratégie global et ont pour objectif d’accélérer la croissance économique du groupe. Lors de l’année fiscale 2016, les revenus de Jordan Brand ont augmenté considérablement, de 18%, pour atteindre les 2.8 milliards de dollars, soit le double de Nike Basketball, la division basketball de Nike, qui atteint les 1.4 milliards de dollars de chiffre d’affaires.  

Ce deal avec les Hornets est un véritable test pour Jordan Brand, qui bénéficiera donc d’une exposition supplémentaire, rendue possible grâce à la connexion avec Michaël Jordan. Avec l’équipe de football américain de Michigan et l’équipe universitaire de North Carolina, l’état-major de Nike Inc, regardera de près comment évolue la marque Jordan et la comparera sans doute encore plus à la marque Nike et à ses partenariats pour ajuster encore sa stratégie de branding et de partenariats dans les années à venir. 

Sachant que les fans de Michael Jordan sont toujours présent dans les tribunes des matchs des Chicago Bulls, cette franchise semble être l’équipe « parfaite » en cas de nouveau partenariat pour Jordan Brand dans la NBA… Affaire à suivre donc… 

36 Commentaires

  1. I am sure this paragraph has touched all the internet users, its really really
    pleasant piece of writing on building up new webpage.

  2. I am really grateful to the holder of this site who has shared this great piece of
    writing at at this place.

  3. Hi there, I discovered your website by the use of
    Google whilst looking for a similar subject, your website
    got here up, it seems good. I’ve bookmarked it in my google bookmarks.

    Hi there, simply become aware of your weblog through Google, and found that it is really informative.
    I am going to be careful for brussels. I’ll be grateful
    when you proceed this in future. A lot of other folks might be benefited from your writing.

  4. Hello, i think that i saw you visited my web site so i came to “return the favor”.I’m trying to find things to enhance my website!I suppose its ok to use some of your ideas!!

  5. After I originally commented I appear to have clicked on the -Notify
    me when new comments are added- checkbox and from now
    on every time a comment is added I get 4 emails with the exact same
    comment. There has to be a way you can remove me from that service?

  6. Hi, I think your site might be having browser compatibility issues.
    When I look at your blog in Ie, it looks fine but when opening in Internet Explorer, it has some overlapping.

    I just wanted to give you a quick heads up! Other then that, superb blog!

  7. Hi everyone, it’s my first visit at this website, and post is actually
    fruitful for me, keep up posting these types of articles.

  8. Everyone loves what you guys are usually up too. This
    type of clever work and reporting! Keep up the wonderful works guys I’ve added
    you guys to my own blogroll.

  9. Magnificent website. Lots of useful info here. I am sending it to some pals ans also sharing in delicious.
    And naturally, thank you on your sweat!

  10. Hi everybody, here every one is sharing these kinds of experience, thus it’s fastidious to
    read this weblog, and I used to go to see this web
    site all the time.

  11. Its like you read my mind! You seem to know a lot about this,
    like you wrote the book in it or something. I think that
    you can do with a few pics to drive the message home a little
    bit, but other than that, this is excellent blog.
    A great read. I’ll definitely be back.

  12. You could definitely see your expertise in the work you write.
    The sector hopes for more passionate writers such as you who aren’t afraid to say how they believe.
    Always follow your heart.

  13. Do you mind if I quote a couple of your articles as long as I
    provide credit and sources back to your webpage? My blog
    is in the very same niche as yours and my visitors would truly benefit from a lot of the information you present here.
    Please let me know if this alright with you. Many thanks!

  14. Your method of explaining everything in this piece of writing is really pleasant, every one be capable
    of effortlessly be aware of it, Thanks a lot.

  15. Hi every one, here every person is sharing such knowledge, so it’s nice to read
    this weblog, and I used to pay a visit this webpage every day.

  16. Hey very nice web site!! Man .. Excellent ..
    Amazing .. I’ll bookmark your web site and take the
    feeds also? I am glad to seek out so many useful information right here in the submit, we want work out more strategies in this regard, thanks for sharing.
    . . . . .

  17. Hi there! Do you use Twitter? I’d like to follow you if that would be okay.

    I’m definitely enjoying your blog and look forward to new posts.

  18. I for all time emailed this weblog post page to all my associates, because if like to read it next my
    links will too.

  19. Great goods from you, man. I’ve understand your stuff
    previous to and you’re just too wonderful. I really like what you’ve acquired
    here, certainly like what you are stating and the
    way in which you say it. You make it enjoyable and you still
    care for to keep it sensible. I can’t wait to read far more from you.
    This is actually a wonderful website.

  20. continuously i used to read smaller articles that
    as well clear their motive, and that is also happening with this post which I
    am reading at this place.

  21. Nice post. I learn something new and challenging
    on blogs I stumbleupon every day. It’s always exciting to read
    content from other writers and practice something from other sites.

  22. I think what you said was actually very logical. However, what about this?
    what if you were to write a awesome headline?
    I mean, I don’t wish to tell you how to run your blog,
    however what if you added something that makes people want more?

    I mean Les Charlotte Hornets seront habillés en Jordan la saison prochaine | is kinda boring.
    You should look at Yahoo’s front page and note how they write
    news titles to grab people to click. You might try
    adding a video or a related picture or two to grab people excited about
    everything’ve got to say. Just my opinion, it might make your posts
    a little bit more interesting.

  23. Acheter Priligy Generique [url=http://cialtobuy.com ]cialis[/url] Antibiotics Online Order With Paypal
    Acquisto Cialis Pagamento In Contrassegno
    Achat Lasix cheap cialis Does Latex Effect Keflex

  24. Hi to all, the contents present at this web page are truly awesome for people experience, well,
    keep up the good work fellows.

  25. That is very interesting, You are an overly professional blogger.

    I have joined your feed and look ahead to in the hunt for extra of
    your wonderful post. Also, I have shared your website in my social networks

  26. Aldactone Without A Prescription [url=http://cialtobuy.com ]cialis[/url] Order Lasix
    Acheter Priligy Sans Ordonnance Priligy Meinungen Cialis For Sale Usa
    Clomid Pcte Of Clomid cialis Cialis 20 Mg Prezzo Farmacia

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.