Cliff Paul et Chris Paul assurent leur héritage grâce à State Farm

Chris Paul et son jumeau fictif « Cliff » Paul, créé par la marque State Farm, sont de retour dans ce nouveau spot de 60 secondes de la marque, dévoilé en ce début de playoffs NBA.

Lors de leur dernière apparition, Chris et Cliff Paul ont montré les origines de l’Assist dans la publicité « Heritage of the Assist ». Aujourd’hui ils reviennent accompagnés de leur progéniture, incarnée par le fils de Chris Paul, Chris Paul Jr qui apprend de leurs ainés le vrai sens de l’Assist et ils s’attèlent donc à le mettre en pratique sur le terrain pour Lil’ Chris et dans la vie de tous les jours pour Lil’ Cliff.

Dans cette publicité remplie de jumeaux, State Farm réussit à faire vivre sa saga et ouvre la porte à une suite avec l’apparition du meneur des Golden State Warriors, Stephen Curry et de son « jumeau. »

Chris Paul - State Farm 1

Chris Paul - State Farm 2

Chris Paul - State Farm 3

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