Citroën réveille les supporters des Bleus

Depuis septembre 2010, Citroën est partenaire officiel de l’équipe de France de Football. A l’occasion de la Coupe du Monde 2014 au Brésil, Citroën accompagné de son agence Les Gaulois prend la parole pour promouvoir les offres sur ses séries limitées Passion Bleus et plus précisément sur les modèles C3, C3 Picasso, C4, Nemo Multispace et Berlingo Multispace. 


Pour cette compétition, qui sera d’ailleurs la dernière de Citroën aux côtés des Bleus, laissant la place à Volkswagen, la marque a décidé de se positionner comme le fervent supporter des Bleus, voulant réveiller le supporter enfoui dans chaque d’entre nous, avec cette publicité de 90 secondes, intitulée le Dormeur (ou The Sleeping Supporter en anglais, un poil plus explicite).

On notera le parti pris créatif de ne pas faire une énième publicité avec les joueurs, mais de vraiment mettre en avant un Fan et sa passion des Bleus. Ce réveil après 4 ans a ala capacité de transformer cette publicité et ces émotions en un quasi conte de fées que vont vitre tous les fans de football à partir du 12 juin prochain.

Cette publicité sera accompagnée de print et d’annonces radio, ainsi que d’un jeu sur permettant de gagner, jusqu’à la fin du mois, des maillots de l’équipe de France par tirage au sort. Sur les réseaux, la marque a décidé de créer le hashtag #PassionBleus.


Espérons néanmoins que la marque fera autant preuve de créativité durant la Coupe du Monde si elle décide de réagir aux performances des Bleus car jusqu’à présent les contenus pour le Paris Saint-Germain, autre partenariat de la marque, étaient quelque peu faiblards…

29 Commentaires

  1. You could definitely see your enthusiasm within the
    work you write. The sector hopes for even more
    passionate writers like you who aren’t afraid to say how they believe.

    Always follow your heart.

  2. We stumbled over here by a different web address and thought I
    might check things out. I like what I see so i am just
    following you. Look forward to exploring your web page repeatedly.

  3. An impressive share! I’ve just forwarded this onto a friend
    who had been doing a little research on this.
    And he actually bought me dinner simply because I stumbled
    upon it for him… lol. So allow me to reword this….
    Thanks for the meal!! But yeah, thanx for spending time to discuss this matter here
    on your web page.

  4. naturally like your web site but you need to test the spelling on quite a few of your posts.
    A number of them are rife with spelling problems and I
    to find it very bothersome to tell the truth
    on the other hand I will surely come back again.

  5. Hola! I’ve been reading your blog for some
    time now and finally got the bravery to go ahead and
    give you a shout out from Atascocita Texas! Just wanted to mention keep up
    the excellent work!

  6. Sweet blog! I found it while searching on Yahoo
    News. Do you have any suggestions on how to get listed
    in Yahoo News? I’ve been trying for a while but I never
    seem to get there! Thanks

  7. Spot on with this write-up, I absolutely believe this amazing site needs
    far more attention. I’ll probably be back again to read more, thanks for the advice!

  8. A person essentially assist to make severely articles I’d state.
    That is the first time I frequented your website page and up
    to now? I amazed with the analysis you made to create this particular submit extraordinary.

    Magnificent job!

  9. It’s genuinely very complicated in this full of activity life to listen news on Television,
    thus I only use web for that purpose, and get the latest news.

  10. Thank you for the good writeup. It in reality was once a
    amusement account it. Look complicated to more introduced agreeable from you!
    However, how can we keep up a correspondence?

  11. Its like you learn my thoughts! You appear to know a lot approximately this, such as you
    wrote the e-book in it or something. I believe that
    you can do with a few percent to power the message house a bit, however instead of that,
    this is excellent blog. An excellent read. I will certainly be back.

  12. I’m not sure where you are getting your information, but great topic.
    I needs to spend some time learning much more or understanding more.
    Thanks for wonderful info I was looking for this info for my mission.

  13. I have been surfing online more than three hours these days, but I by
    no means discovered any interesting article like yours. It’s lovely worth sufficient for me.
    Personally, if all site owners and bloggers made just right
    content material as you probably did, the internet will be much more useful than ever before.

  14. Asking questions are in fact pleasant thing if you are not understanding something completely, however this piece
    of writing gives good understanding even.

  15. Howdy! I know this is kinda off topic however , I’d
    figured I’d ask. Would you be interested in trading links or maybe
    guest authoring a blog article or vice-versa? My website goes
    over a lot of the same topics as yours and I think we could greatly benefit from each other.
    If you happen to be interested feel free to shoot me an e-mail.
    I look forward to hearing from you! Terrific blog by the way!

  16. I was curious if you ever considered changing the
    layout of your website? Its very well written; I love what youve got to say.
    But maybe you could a little more in the way of content so people could
    connect with it better. Youve got an awful lot of text for only having
    1 or 2 pictures. Maybe you could space it out better?

  17. I know this web page provides quality based articles or reviews
    and other information, is there any other web site which
    offers such data in quality?

  18. I love your blog.. very nice colors & theme. Did you design this
    website yourself or did you hire someone to do it for
    you? Plz answer back as I’m looking to design my own blog
    and would like to know where u got this from.

  19. Thanks , I have just been looking for information approximately this topic for ages and yours is the best I’ve
    came upon till now. However, what concerning the conclusion?
    Are you sure about the supply?

  20. Does your blog have a contact page? I’m having trouble locating it but, I’d like to shoot you an e-mail.
    I’ve got some ideas for your blog you might
    be interested in hearing. Either way, great blog and I
    look forward to seeing it develop over time.

  21. Excellent goods from you, man. I’ve be aware your stuff previous to and you are just too wonderful.
    I actually like what you’ve got right here, really like what you are stating and the way through which
    you are saying it. You’re making it enjoyable and you still take care of to stay it sensible.
    I can not wait to read far more from you. This
    is actually a tremendous web site.

  22. A person essentially help to make severely articles I would
    state. That is the very first time I frequented your web page and up to now?
    I amazed with the research you made to make this
    actual post amazing. Fantastic job!

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.