Le Clasico sur les médias sociaux

Le grand match du football espagnol entre le Real Madrid et le FC Barcelona, aussi appelé Clasico, se disputera ce soir. Toute la presse espagnole et footballstique mondiale ne parlent que de cet affrontement entre Lionel Messi et Cristiano Ronaldo, entre Pep Guardiola et Jose Mourinho.

L’année dernière, Mahou avait réalisé une activation intéressante avec David Villa et Iker Casillas, mais pour cet article, je ne voulais pas vous parler d’activation de marque et de marketing sportif mais vous montrer que le Clasico se jouera aussi sur les médias sociaux puisque les joueurs des deux équipes sont présents sur Twitter avec une audience considérable pour des joueurs comme Kaka, Cristiano Ronaldo, Cesc Fabregas ou encore Andres Iniesta.

A ce petit jeu, c’est le Real Madrid qui l’emporte largement face au FC Barcelona, mais malheureusement seul le terrain compte.

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    Le collectif barcelonais triomphe une nouvelle fois, mais le spectacle était là, vivement le prochain.

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