Le Coq Sportif souhaite faire sourire les amateurs de sport

A l’approche du début du tournoi de Roland Garros, Le Coq Sportif, qui s’implique dans le milieu du tennis a organisé une soirée en compagnie de Richard Gasquet et Yannick Noah, égéries de la marque. Pour Le Coq Sportif, le tennis est un sport symbole d’élégance, qui véhicule ses valeurs et dans lequel la marque souhaite s’engager pleinement aux côtés des professionnels comme des amateurs.

Photocall le coq sportif R. Gasquet & Y. Noah 2

Cet événement était l’occasion de présenter l’animation mise en place pour la durée du tournoi de Roland Garros : Le Coq Tennis Touch. Le principe est simple : une cible, un arbitre, une machine à balles… le but est d’effectuer le geste idéal afin de scorer. Le résultat à battre était celui de Richard Gasquet qui a réalisé un 9/10. Cette animation sera présente dans les rues de la capitale du samedi 24 au 31 mai.



Cette opération s’inscrit dans la stratégie adoptée par Le Coq Sportif, à savoir le retour au sport. Souriez c’est du sport est la campagne dédiée à cet axe de communication très visuel.


Le Coq Sportif est une marque qui a connu différentes stratégies comme l’explique Frank Heissat, Directeur Général Le Coq Sportif, dans l’émission A vos Marques sur BFM Business le 18 mai.

« Il est normal que des marques aussi anciennes aient des cycles de vie différents, Le Coq Sportif n’a pas échappé à cette logique. D’une marque de sport, Le Coq Sportif a évolué vers un univers plus lifestyle, l’idée c’est de remettre le sport au cœur de la stratégie. (…) On reste premium, c’est la volonté, notre mission c’est de combiner la performance sportive avec une élégance naturelle, à la Française, qui se traduit dans les produits, la communication. Le retour à la performance se fera via le cyclisme, le tennis et bientôt le football. »

Après avoir été aspiré par Adidas dans les années 90 suite au rachat de la marque par ce géant international, le retour aux sources semble être l’un des axes privilégiés par Le Coq Sportif depuis qu’Airesis est devenu actionnaire majoritaire fin 2005. Pour rappel, la marque est le partenaire historique de Yannick Noah, seul Français à avoir remporté Roland Garros (1983), en 1960 Le Coq Sportif est l’équipementier de l’Equipe de France aux Jeux Olympiques de Rome, de nombreuses équipes de sport étaient partenaires de la marque comme le XV de France, l’AS Saint Etienne, le PSG, l’équipe de football d’Argentine et d’Italie…

Aujourd’hui, la marque attend la décision de Richard Gasquet quant à sa participation à Roland Garros qui pourrait être compromise à cause de douleurs. La visibilité de la marque au niveau international dépend de ce que va décider le sportif. La prochaine étape, le Tour de France.

47 Commentaires

  1. At this time it appears like Drupal is the top blogging platform out there right now.
    (from what I’ve read) Is that what you are using on your blog?

  2. It’s perfect time to make some plans for the long run and it’s time to
    be happy. I’ve read this put up and if I may I wish to recommend you few interesting issues or tips.
    Maybe you could write next articles referring to this article.

    I desire to learn more issues about it!

  3. Hello! I could have sworn I’ve visited your blog before but after going through many
    of the articles I realized it’s new to me. Anyways, I’m certainly happy I came across it and I’ll be bookmarking it
    and checking back often!

  4. When some one searches for his vital thing, therefore he/she wants to be available that in detail, thus that thing is maintained over here.

  5. Hi every one, here every person is sharing such know-how, therefore it’s good to read this blog, and
    I used to visit this weblog every day.

  6. I think this is among the most important information for me.
    And i am glad reading your article. But should remark on some general things,
    The website style is perfect, the articles is really nice : D.

    Good job, cheers

  7. I need to to thank you for this fantastic read!!

    I absolutely enjoyed every little bit of it. I have you book-marked to
    check out new stuff you post…

  8. whoah this blog is excellent i like reading your articles.
    Stay up the good work! You recognize, lots of persons are searching around for this information, you can help them greatly.

  9. Aw, this was an exceptionally good post. Taking
    the time and actual effort to generate a top notch article… but what
    can I say… I put things off a whole lot and don’t manage to get nearly anything

  10. Hey there, You’ve done a fantastic job. I’ll certainly digg it and personally recommend to my friends.
    I am sure they’ll be benefited from this website.

  11. I am sure this piece of writing has touched all the internet viewers, its really really nice
    piece of writing on building up new webpage.

  12. I want to to thank you for this very good read!!
    I absolutely enjoyed every little bit of it. I have
    you book marked to look at new stuff you post…

  13. Hi there! This article couldn’t be written any better! Looking through this article reminds me of my previous roommate!
    He continually kept talking about this. I am
    going to forward this post to him. Pretty sure he’ll have
    a very good read. I appreciate you for sharing!

  14. Excellent site you have here but I was curious about if you knew of any community forums that cover the same topics talked about
    in this article? I’d really like to be a part of group where I can get responses from other experienced people that share the same interest.
    If you have any suggestions, please let me know.

  15. Hey there! I simply would like to offer you a big thumbs up for the excellent information you have got
    right here on this post. I am coming back to your web site for more soon.

  16. We absolutely love your blog and find most of your post’s to be what precisely I’m looking for.
    Does one offer guest writers to write content for you personally?
    I wouldn’t mind publishing a post or elaborating on a number of the subjects you write concerning
    here. Again, awesome weblog!

  17. I know this site offers quality dependent posts and extra data,
    is there any other web page which offers these information in quality?

  18. Quality posts is the important to interest the users to pay a quick visit the website, that’s what
    this website is providing.

  19. When I initially left a comment I seem to have clicked the -Notify me when new comments
    are added- checkbox and from now on whenever a comment is added I receive 4 emails with the exact same comment.
    There has to be a means you are able to remove me from that service?
    Many thanks!

  20. Thanks , I’ve recently been searching for information approximately this topic
    for a long time and yours is the best I’ve discovered so far.
    But, what in regards to the bottom line? Are you
    sure in regards to the source?

  21. Hmm is anyone else encountering problems with the pictures on this
    blog loading? I’m trying to determine if its a
    problem on my end or if it’s the blog. Any responses would be greatly appreciated.

  22. Very nice post. I just stumbled upon your blog and wished to mention that I have truly
    loved surfing around your blog posts. In any case I will
    be subscribing to your feed and I am hoping you write again soon!

  23. Link exchange is nothing else but it is simply placing the other person’s
    webpage link on your page at proper place and other person will also do same
    for you.

  24. I’m not sure why but this weblog is loading incredibly slow
    for me. Is anyone else having this problem or is it a problem on my end?

    I’ll check back later and see if the problem still

  25. Its like you read my mind! You appear to know so much about this, like you wrote the
    book in it or something. I think that you could do with a few pics to drive the message home a bit, but other
    than that, this is fantastic blog. An excellent read. I will certainly be back.

  26. For hottest information you have to visit world wide web and on the web
    I found this web site as a finest web site for most recent updates.

  27. Thank you for some other informative blog. Where else could I get
    that kind of information written in such a perfect manner?
    I have a undertaking that I am just now running on, and
    I’ve been at the glance out for such information.

  28. What’s up everyone, it’s my first go to see at this web page, and piece of writing is really fruitful in support of me, keep
    up posting such articles.

  29. Comprar Cialis Generico Linea [url=http://cialtobuy.com ]cialis online[/url] Baclofene Comment S’En Procurer
    Cialis 5 Mg Pvp
    Does Priligy Work Forum cialis price Buy Cialis Capsles Online

  30. Genuinely no matter if someone doesn’t understand after that its up to other users
    that they will assist, so here it takes place.

  31. Thank you for the auspicious writeup. It if
    truth be told used to be a entertainment account it. Look complicated to far introduced agreeable from
    you! By the way, how could we keep in touch?

  32. If some one needs to be updated with hottest technologies after that he must
    be pay a visit this web site and be up to date everyday.

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.