Cristiano Ronaldo lance le « Castrol Rankings »

En 2007, Castrol a fait le choix de diversifier ses engagements dans le sport en signant un premier partenariat dans le domaine du football. En devenant sponsor officiel de l'Euro 2008 de football, Castrol a souhaité se doter d'une plateforme de visibilité internationale pour développer sa notoriété auprès du grand public et rajeunir son image.

Fort de son succès du partenariat avec l'Euro 2008, Castrol a donc souhaité renforcer ses positions dans le football en devenant sponsor officiel des Coupes du Monde de la FIFA en 2010 et 2014 tout en réactivant leur outil d'analyse statistique, le Castrol Index.

Castrol a développé en collaboration avec l'UEFA et de grands entraîneurs (comme Arsène Wenger), le Castrol Index, base de données statistiques, mesurant la performance des joueurs et des équipes et accessibles au grand public. Ce programme est au cœur de la communication d'image que Castrol souhaite pérenniser dans le football : utiliser l'innovation technologique, pour mesurer la performance au service du partage de la passion.

En vue de la Coupe du Monde 2010, une nouvelle version du programme vient d'être conçue avec de nouvelles fonctionnalités permettent de mesurer avec précision chaque action individuelle et collective. Il sera ainsi possible de déterminer les points forts de chaque joueur et/ou équipes nationales et ainsi de leur attribuer un coefficient de performance.

Dans le cadre de son nouveau partenariat avec la FIFA pour les Coupes du Monde 2010 et 2014, Castrol a signé Cristiano Ronaldo, en avril dernier, comme nouvel ambassadeur pour relayer son programme football et communiquer autour des marques du groupe.

Le néo-madrilène et joueur le plus cher de l'histoire du football a dévoilé lors d'une conférence de presse, le "Castrol Rankings", classement mondial basé sur les performances réelles de chaque joueur des 5 plus grands championnats européens (Angleterre, Espagne, Italie, Allemagne & France). 

Alors que les autres classements (Ballon d'Or, Joueur de l'Année FIFA) sont basés sur les opinions des votants, le Castrol Rankings dit utiliser des données 100% objectives, mesurant chaque passe, tacle voire chaque mouvement de près de 2 000 joueurs, mettant fin ainsi aux questions que tout le monde se pose: "Qui sont les meilleurs joueurs du monde?" et "Qui est, à l'heure actuelle, le meilleur joueur évoluant en Europe ?"

Développé au cours des 12 derniers mois, le "Castrol Rankings" sera mis à jour chaque mois pour que les fans puissent savoir si Kakà est meilleur que Gerrard, si Torres est mieux classé qu'Henry, etc. Chaque fan pourra trier son classement selon la nationalité, la position sur le terrain ou le club, permettant d'analyser et comparer les joueurs ou équipes de leur coeur…

Pour plus d'informations sur le "Castrol Rankings", sur www.castrolfootball.com

Ci-dessous, la vidéo de la conférence de presse (en Anglais)

83 Commentaires

  1. C’est une bonne idée mais je me demande comment c’est possible de comparer les joueurs entre eux.
    Est-ce que parce qu’un joueur réussi plus de passes qu’un autre, il va forcément être « meilleur » ? Je pense qu’un bon classement associe des statistiques (factuelles) mais aussi une (bonne) part de perception.
    Un classement ne pourra jamais être uniquement statistiques car un joueur comme Zizou aura peut-être marqué moins de but qu’un autre mais un but en finale de la champions league + 2 en finale de la coupe du monde,ça ne vaut pas 50 buts en L1 ? (j’ai mis 50 mais j’aurais pu rajouter un ou deux « 0 » en plus …)

  2. Howdy! I could have sworn I’ve visited this site before but after going
    through a few of the articles I realized it’s new to me. Regardless, I’m definitely pleased I came across it and I’ll be bookmarking it and checking back often!

  3. This is really interesting, You’re a very skilled blogger.
    I’ve joined your rss feed and look forward to seeking more of your fantastic post.
    Also, I have shared your website in my social networks!

  4. This design is spectacular! You most certainly know how to keep a reader entertained.
    Between your wit and your videos, I was almost moved
    to start my own blog (well, almost…HaHa!) Excellent job.
    I really loved what you had to say, and more than that, how you presented it.
    Too cool!

  5. hey there and thank you for your information – I’ve definitely
    picked up anything new from right here. I did however expertise a few technical issues using this
    website, since I experienced to reload the website a lot
    of times previous to I could get it to load properly.

    I had been wondering if your web host is OK? Not that I’m complaining, but sluggish loading instances times will often affect
    your placement in google and could damage your quality score if
    advertising and marketing with Adwords. Anyway I
    am adding this RSS to my e-mail and can look out for much more of your respective
    intriguing content. Make sure you update this
    again very soon.

  6. My programmer is trying to convince me to move to .net from PHP.
    I have always disliked the idea because of the expenses.

    But he’s tryiong none the less. I’ve been using Movable-type on a number of websites for about a year and am concerned about switching to another
    platform. I have heard fantastic things about blogengine.net.
    Is there a way I can transfer all my wordpress content into it?
    Any kind of help would be really appreciated!

  7. Hello! I know this is kinda off topic however I’d figured I’d
    ask. Would you be interested in exchanging links or maybe guest authoring
    a blog article or vice-versa? My blog covers a lot of the same
    topics as yours and I think we could greatly benefit from
    each other. If you’re interested feel free to send me an email.
    I look forward to hearing from you! Wonderful blog by the
    way!

  8. If some one wants expert view regarding blogging after that i advise him/her to
    go to see this website, Keep up the good work.

  9. Whoa! This blog looks exactly like my old one!
    It’s on a completely different subject but it has
    pretty much the same layout and design. Superb choice of colors!

  10. My partner and I stumbled over here by a different website and
    thought I might check things out. I like what I see so i am just following you.
    Look forward to looking at your web page yet again.

  11. Excellent blog here! Also your site loads up fast!

    What web host are you using? Can I get your affiliate link to your host?
    I wish my site loaded up as quickly as yours lol

  12. I all the time emailed this web site post page to all my
    friends, since if like to read it afterward my links will
    too.

  13. Wow, awesome weblog format! How long have you been blogging
    for? you make blogging look easy. The full glance of your
    site is great, let alone the content material!

  14. Definitely imagine that which you stated. Your favourite reason appeared to be on the web the simplest thing to bear in mind of.
    I say to you, I certainly get irked at the same time as folks think about
    concerns that they plainly do not realize about.
    You controlled to hit the nail upon the top as neatly as defined out the whole thing with no need side effect , folks could take a signal.

    Will likely be back to get more. Thanks

  15. I every time used to read article in news papers but now as I am a user of web
    so from now I am using net for articles, thanks to web.

  16. Very great post. I simply stumbled upon your blog and wanted to mention that I’ve truly enjoyed surfing around your blog posts.
    After all I will be subscribing to your rss feed and I hope you
    write again soon!

  17. I’m not sure where you’re getting your info,
    but great topic. I needs to spend some time learning more or understanding more.
    Thanks for fantastic information I was looking for this information for my mission.

  18. What’s Taking place i am new to this, I stumbled upon this
    I have discovered It absolutely helpful and it has helped me out loads.
    I’m hoping to give a contribution & aid other users like its helped me.

    Good job.

  19. I was recommended this web site by my cousin. I’m not
    sure whether this post is written by him
    as no one else know such detailed about my trouble.
    You are incredible! Thanks!

  20. Wow, marvelous blog layout! How long have you been blogging for?
    you made blogging look easy. The overall look of your site is
    fantastic, let alone the content!

  21. I am really impressed with your writing skills and
    also with the layout on your weblog. Is this a paid theme or did you modify it yourself?
    Anyway keep up the nice quality writing, it is rare to see a nice blog like this one these days.

  22. I’ve been surfing online more than 4 hours today,
    yet I never found any interesting article like yours. It is pretty worth enough
    for me. In my opinion, if all webmasters and bloggers made
    good content as you did, the internet will be much more
    useful than ever before.

  23. Every weekend i used to go to see this site, for the reason that i
    wish for enjoyment, for the reason that this this web page
    conations actually pleasant funny material too.

  24. For newest information you have to pay a quick
    visit world wide web and on world-wide-web I found this website as a most excellent website for hottest updates.

  25. Hmm it looks like your blog ate my first comment (it was super long) so I guess I’ll just sum it up what I had written and say, I’m thoroughly enjoying your blog.
    I too am an aspiring blog blogger but I’m still new to the whole
    thing. Do you have any tips for rookie blog writers?
    I’d really appreciate it.

  26. It’s a pity you don’t have a donate button! I’d
    most certainly donate to this fantastic blog!
    I suppose for now i’ll settle for bookmarking and adding your RSS feed to my
    Google account. I look forward to fresh updates and will talk
    about this website with my Facebook group.
    Talk soon!

  27. Hello! Someone in my Myspace group shared this site with us so
    I came to take a look. I’m definitely enjoying the information. I’m book-marking and will be tweeting
    this to my followers! Outstanding blog and excellent style and design.

  28. Today, I went to the beach front with my kids. I found a sea shell and gave it to my 4 year old
    daughter and said « You can hear the ocean if you put this to your ear. » She placed the shell to her
    ear and screamed. There was a hermit crab inside
    and it pinched her ear. She never wants to go back!
    LoL I know this is totally off topic but I had to tell someone!

  29. Howdy! Quick question that’s completely off topic. Do you know how to make
    your site mobile friendly? My site looks weird when browsing from my apple iphone.
    I’m trying to find a template or plugin that might be
    able to correct this problem. If you have any recommendations, please
    share. Appreciate it!

  30. I don’t even know how I ended up here, but I thought this post was great.
    I don’t know who you are but certainly you’re going to a famous blogger if you are not already 😉
    Cheers!

  31. You made some decent points there. I looked on the net for additional information about the issue
    and found most people will go along with your views on this site.

  32. I was suggested this blog by way of my cousin. I’m no longer sure
    whether or not this submit is written by him as nobody else know such unique
    about my difficulty. You are amazing! Thanks!

  33. Pretty nice post. I just stumbled upon your blog and wished to say that
    I have truly enjoyed browsing your blog posts.
    In any case I’ll be subscribing to your rss feed and I hope you write again very soon!

  34. If some one wants expert view regarding running a blog afterward i recommend him/her to pay a visit this website, Keep
    up the good work.

  35. Pretty section of content. I just stumbled upon your web site and in accession capital to assert that I acquire in fact enjoyed account your blog
    posts. Any way I’ll be subscribing to your feeds and even I achievement you access consistently
    quickly.

  36. Hi! I just wanted to ask if you ever have any trouble with hackers?
    My last blog (wordpress) was hacked and I ended up losing many months
    of hard work due to no back up. Do you have any methods to prevent hackers?

  37. Right here is the right blog for anyone who really wants to understand this topic.
    You realize so much its almost tough to argue with you
    (not that I really would want to…HaHa). You definitely put a new spin on a subject which
    has been written about for years. Excellent stuff, just
    excellent!

  38. Everything is very open with a clear clarification of the challenges.
    It was definitely informative. Your website is
    extremely helpful. Thanks for sharing!

  39. Hi it’s me, I am also visiting this website daily, this web
    site is actually pleasant and the visitors are genuinely sharing
    good thoughts.

  40. Heya! I just wanted to ask if you ever have any issues with hackers?
    My last blog (wordpress) was hacked and I ended up losing a few months of hard work due to no data backup.

    Do you have any solutions to prevent hackers?

  41. Hmm is anyone else having problems with the pictures on this blog loading?
    I’m trying to find out if its a problem on my end or if it’s the blog.
    Any feedback would be greatly appreciated.

  42. It is appropriate time to make some plans for the future
    and it’s time to be happy. I’ve read this post and if I could I wish to suggest you
    some interesting things or tips. Perhaps you can write
    next articles referring to this article. I want to read more things about it!

  43. wonderful points altogether, you just won a new reader. What could you recommend in regards to your submit that you
    made a few days ago? Any positive?

  44. This is the right website for everyone who wants to find out about this topic.
    You know a whole lot its almost tough to argue with you
    (not that I really will need to…HaHa). You certainly put a fresh
    spin on a subject that’s been discussed for many years.
    Wonderful stuff, just wonderful!

  45. I got this website from my friend who informed me concerning
    this site and now this time I am browsing this site and
    reading very informative articles or reviews at this time.

  46. obviously like your web-site but you need to check the spelling on several
    of your posts. Several of them are rife with spelling issues and I to find it very troublesome to tell the reality nevertheless I’ll definitely come back
    again.

  47. Your style is really unique in comparison to other folks I have read stuff
    from. Thanks for posting when you’ve got the opportunity, Guess I will just bookmark this blog.

  48. Write more, thats all I have to say. Literally, it seems as though
    you relied on the video to make your point. You definitely know what youre
    talking about, why throw away your intelligence on just
    posting videos to your weblog when you could be giving us something
    enlightening to read?

  49. Howdy I am so grateful I found your site, I really found you by
    accident, while I was researching on Yahoo for something else, Anyways
    I am here now and would just like to say thanks for a marvelous post and a all round entertaining
    blog (I also love the theme/design), I don’t have time to look over it all at the minute but I
    have bookmarked it and also added in your RSS feeds, so when I have time I
    will be back to read a lot more, Please do keep up the fantastic
    jo.

  50. Aw, this was a very good post. Taking the time and actual effort to produce a great
    article… but what can I say… I hesitate a lot and don’t seem to get nearly anything done.

  51. Howdy excellent blog! Does running a blog similar to this require a massive amount
    work? I have no understanding of programming but I was hoping to start
    my own blog soon. Anyhow, if you have any suggestions or techniques for new blog
    owners please share. I understand this is off
    subject nevertheless I simply had to ask. Many thanks!

  52. Excellent blog you have here but I was curious if you knew of any community
    forums that cover the same topics discussed here?
    I’d really love to be a part of online community where I can get suggestions from other experienced individuals that share the same interest.
    If you have any recommendations, please let me know. Thanks!

  53. great post, very informative. I ponder why the opposite experts of this sector
    do not notice this. You should continue your writing. I’m confident, you have a
    great readers’ base already!

  54. I know this website presents quality depending articles or reviews and extra information, is there any other
    web site which provides such things in quality?

  55. I don’t even understand how I stopped up here, but I assumed this
    post was great. I don’t realize who you are but definitely you are going to a
    well-known blogger when you aren’t already. Cheers!

  56. I was recommended this web site by means of my cousin. I
    am not sure whether this post is written by means of him as nobody else recognise such specific approximately
    my problem. You are amazing! Thank you!

  57. If you are going for most excellent contents like me, simply visit this web site everyday because it presents feature contents,
    thanks

  58. Hi there are using WordPress for your blog platform? I’m
    new to the blog world but I’m trying to get started and
    create my own. Do you require any coding expertise to make
    your own blog? Any help would be greatly appreciated!

  59. Its like you read my mind! You appear to know so much about this,
    like you wrote the book in it or something. I think that you can do with a few pics
    to drive the message home a little bit, but instead
    of that, this is magnificent blog. A great read. I will definitely be back.

  60. Thank you a lot for sharing this with all folks you actually understand what you are
    speaking approximately! Bookmarked. Please also seek advice from
    my web site =). We will have a hyperlink alternate arrangement among us

  61. I will right away clutch your rss feed as I can’t find your email subscription link or e-newsletter service.
    Do you have any? Please let me know in order that I could subscribe.
    Thanks.

  62. Hi there! Do you know if they make any plugins to safeguard against
    hackers? I’m kinda paranoid about losing everything I’ve worked
    hard on. Any suggestions?

  63. Hi there, just became alert to your blog through Google, and
    found that it is really informative. I am going to watch out for brussels.
    I’ll appreciate if you continue this in future. Numerous
    people will be benefited from your writing. Cheers!

  64. I think this is among the most important info for me. And i am glad reading
    your article. But wanna remark on some general things, The web site style is great,
    the articles is really excellent : D. Good job, cheers

  65. Hello there! This post couldn’t be written much better!
    Looking at this post reminds me of my previous roommate! He continually kept preaching about this.
    I am going to forward this post to him. Pretty sure he will have a great read.
    Thanks for sharing!

1 Rétrolien / Ping

  1. Nissan vous donne les clés pour Barça-City

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*