Danone Nations Cup, la finale au Brésil

La finale de la Danone Nations Cup, plus grand tournoi international de football pour les 10-12 ans, (catégorie U12), aura lieu le 16 novembre à Sao Paulo au Brésil.

Le fair-play et l’esprit d’équipe sont les valeurs mises en avant et enseignées aux enfants à l’occasion de ce tournoi. Les pays du monde entier sont concernés par ce tournoi, chaque année 2,5 millions d’enfants de 32 pays participent aux phases de qualification de la Danone Nations Cup. Pour représenter son pays, le club doit d’abord gagner un tournoi local puis régional et enfin national. Ce sont plus de 34 000 écoles et 11 000 clubs qui sont concernés par cette compétition.

En cette année de Coupe du Monde, il était logique que la finale de la « version enfant » se déroule au même endroit, au Brésil et plus précisément à Sao Paulo. Approuvée par la FIFA, la Danone Nations Cup est un tournoi reconnu dans le monde entier et bénéficie d’une solide réputation auprès des professionnels du football. Des figures emblématiques sont devenus ambassadeurs de la compétition comme Zinédine Zidane, David Trézéguet, Vincente Del Bosque ou encore Michael Ballack…

tirage au sort DNC

Le tirage au sort du tableau final a eu lieu, les phases de qualification auront lieu les 14 et 15 novembre avant la grande finale le 16 à l’Arena Corinthians. En 2013, la finale a eu lieu au stade de Wembley en Angleterre et c’est la France qui a remporté le tournoi face au Brésil !

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Le prestige de cette compétition attire les partenaires comme adidas qui réalise des maillots pour chaque équipe. Les participants repartiront donc avec leur maillot et des souvenirs plein la tête. Danone souhaite également mettre en avant son image de marque qui mise sur la santé et la nutrition. Pour promouvoir l’hydratation et l’activité physique, combat lancé par Danone et habitude que la marque souhaite inculquer aux jeunes et moins jeunes, un jeu digital autour de la Danone Nations Cup a été créé par Danone : Hydratricks. Le but, avec sa souris ou son clavier, est de faire jongler un joueur de football mais plus son niveau d’hydratation diminue, plus les choses se compliquent pour ce dernier. De nombreux cadeaux sont à gagner !

dncjeu

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