H&M x Alexander Wang, collection résolument sport

H&M et Alexander Wang collaborent pour proposer une collection qui sera disponible le 6 novembre. Les co-brandings d’H&M sont très attendus et toujours de grands succès. Alexander Wang propose une collection très sport pour hommes et femmes.


La vidéo présentant cette collaboration transpire l’ambiance street et l’exercice physique. La musique joue un rôle important et permet d’instaurer un esprit de suspense. Les tenues de sport sont devenues des éléments de mode à part entière. Le running, la boxe ou encore le snowboard sont à l’honneur, quelque soit le sport, il est pratiqué avec style. H&M a bien compris l’engouement pour ce type de vêtements et a fait confiance au créateur américain pour répondre à la demande de ses clients. Alexander Wang a été ravi de collaborer avec la marque suédoise : « Je suis honoré de faire partie de design les collaborations de H&M. Ils (H&M) sont très ouverts pour repousser les limites de la créativité ».  


« Alexander Wang est l’une des voix les plus importantes de la mode d’aujourd’hui. Il comprend exactement ce que les gens veulent porter et il le fait avec énergie et passion » déclare Margareta van den Bosch, conseillère création chez H&M.



Différents mannequins et même le footballeur britannique Andy Carroll font partie du casting. La prise de vue est faite comme si l’internaute était sur place. « You vs. » sont les mots de la première scène de la vidéo, ce qui exprime l’implication de l’internaute comme s’il était dans un jeu vidéo.

H&M a mis en ligne une version interactive de la vidéo pour permettre aux internautes d’explorer en détails les produits portés par les mannequins et sportifs grâce à des plans très rapprochés. Lorsque qu’il est proposé « d’explorer » une tenue, il suffit de cliquer pour activer le gros plan sur celle-ci.





50 Commentaires

  1. Heya i’m for the first time here. I came across this board and I find It really useful & it
    helped me out a lot. I hope to give something
    back and help others like you aided me.

  2. I am not sure where you’re getting your info, but good topic.
    I needs to spend some time learning much more or
    understanding more. Thanks for magnificent info I was looking for this information for my mission.

  3. Do you have a spam issue on this site; I also am a blogger, and I was curious
    about your situation; we have created some nice practices and we are
    looking to exchange strategies with other folks, please
    shoot me an e-mail if interested.

  4. I every time emailed this blog post page to all my contacts, for the reason that if like
    to read it afterward my friends will too.

  5. Hi there it’s me, I am also visiting this web page daily,
    this site is in fact good and the users are truly sharing nice

  6. Wow, incredible blog layout! How long have you been blogging for?
    you make blogging look easy. The overall look of
    your website is great, as well as the content!

  7. Hola! I’ve been following your web site for some time now and finally got the courage to go ahead and give you a shout out from New Caney
    Texas! Just wanted to mention keep up the great work!

  8. Wow! In the end I got a web site from where I know how to really get helpful information concerning my study and knowledge.

  9. Hmm is anyone else encountering problems with the pictures on this blog
    loading? I’m trying to find out if its a problem
    on my end or if it’s the blog. Any suggestions would be
    greatly appreciated.

  10. Hi there it’s me, I am also visiting this website regularly, this site is truly nice and the people are genuinely sharing nice thoughts.

  11. Wow, superb weblog layout! How long have you been blogging for?

    you made running a blog look easy. The whole look of your site is
    magnificent, let alone the content material!

  12. Does your website have a contact page? I’m having trouble locating it but, I’d
    like to shoot you an e-mail. I’ve got some recommendations for your blog you might be interested in hearing.
    Either way, great website and I look forward to seeing it grow over time.

  13. What’s Taking place i am new to this, I stumbled upon this I have discovered It absolutely useful and it has aided
    me out loads. I am hoping to give a contribution & aid
    different users like its helped me. Great job.

  14. Thanks , I’ve recently been searching for information approximately this topic for a
    while and yours is the best I’ve came upon so far. However, what about the bottom line?

    Are you positive in regards to the source?

  15. I’m really enjoying the design and layout of your website.
    It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did you hire out a developer
    to create your theme? Great work!

  16. Whoa! This blog looks exactly like my old one! It’s on a completely different subject but it has pretty
    much the same layout and design. Superb choice of colors!

  17. Attractive part of content. I just stumbled upon your site and in accession capital to say that I get in fact loved
    account your blog posts. Any way I’ll be subscribing on your augment or even I achievement you get entry to persistently fast.

  18. Appreciating the dedication you put into your site and in depth information you offer.
    It’s good to come across a blog every once in a while that isn’t the same unwanted rehashed material.
    Wonderful read! I’ve bookmarked your site and I’m adding your RSS feeds
    to my Google account.

  19. Thank you for the auspicious writeup. It actually used to be a entertainment account it.
    Glance complicated to more brought agreeable from you!
    By the way, how could we communicate?

  20. I know this if off topic but I’m looking
    into starting my own blog and was curious what all is needed to get setup?
    I’m assuming having a blog like yours would cost a pretty penny?
    I’m not very web savvy so I’m not 100% certain. Any suggestions or advice would be greatly appreciated.


  21. I have been browsing online more than 3 hours today, but I never discovered any attention-grabbing
    article like yours. It is beautiful price enough for me. In my view,
    if all site owners and bloggers made good content as you
    probably did, the web will be much more helpful than ever before.

  22. naturally like your web-site but you have to test the spelling on several of your posts.
    A number of them are rife with spelling issues and I find
    it very troublesome to tell the reality nevertheless I will surely
    come back again.

  23. Hey there! I’ve been following your site for a long time now and finally got the bravery to go
    ahead and give you a shout out from Austin Tx!
    Just wanted to tell you keep up the great work!

  24. At this time it seems like Expression Engine is the top blogging platform available right now.

    (from what I’ve read) Is that what you’re using on your blog?

  25. Wonderful blog! I found it while searching on Yahoo News.
    Do you have any tips on how to get listed in Yahoo News?
    I’ve been trying for a while but I never seem to
    get there! Thanks

  26. Quality posts is the important to be a focus for
    the people to pay a visit the website, that’s what this web
    page is providing.

  27. I every time used to read paragraph in news papers but now as I
    am a user of internet thus from now I am using net for content, thanks to web.

  28. I simply could not leave your web site prior to suggesting that I really loved the standard information a person supply on your visitors?
    Is gonna be back steadily in order to investigate cross-check new

  29. Spot on with this write-up, I really believe this web site needs
    much more attention. I’ll probably be back again to read more, thanks for the advice!

  30. Acheter Du Cialis Belgique [url=http://cialtobuy.com ]cheap cialis[/url] Can I Take Expired Keflex
    Free Samples Viagra Jellies Uk Provera Internet C.O.D. Store Saturday Delivery Cialis 5 Prix
    Robaxin Mail Order cialis price Cialis 20 Mg Dosaggio

  31. Thanks for a marvelous posting! I truly enjoyed reading it, you could be
    a great author. I will always bookmark your blog and may come back in the foreseeable future.
    I want to encourage you to ultimately continue your great work,
    have a nice holiday weekend!

  32. I just could not depart your site before suggesting that
    I really enjoyed the standard information a person supply in your visitors?

    Is going to be again often in order to investigate cross-check new posts

  33. Hey I am so glad I found your blog, I really found you by error, while I was browsing on Askjeeve for something else, Anyways I am here now
    and would just like to say thanks a lot for a incredible post and a
    all round exciting blog (I also love the theme/design), I don’t have time to
    go through it all at the minute but I have saved it and also included your RSS feeds, so when I have time I will be back
    to read more, Please do keep up the superb work.

  34. You can certainly see your expertise within the article you
    write. The arena hopes for more passionate writers like you who
    aren’t afraid to mention how they believe. All the
    time follow your heart.

  35. Hey! I just wanted to ask if you ever have any trouble with hackers?
    My last blog (wordpress) was hacked and I ended up
    losing many months of hard work due to no back up.
    Do you have any methods to protect against hackers?

  36. At this time it appears like WordPress is the preferred blogging platform out
    there right now. (from what I’ve read) Is that what you’re using on your blog?

  37. I’m truly enjoying the design and layout of your site.

    It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more often.
    Did you hire out a developer to create your theme? Excellent work!

  38. Nice blog here! Also your website loads up very fast!
    What host are you using? Can I get your affiliate link to your
    host? I wish my site loaded up as quickly as yours lol

1 Rétrolien / Ping

  1. H&M Sport dévoile sa collection Printemps 2015

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.