Enterprise Rent-A-Car, nouveau partenaire de l’UEFA Europa League

Enterprise Rent-A-Car vient de signer un accord de trois ans avec l’UEFA et devient ainsi sponsor officiel mondial de l’UEFA Europa League. Ce partenariat sera effectif à partir de la saison 2015-2016 et jusqu’à la saison 2017-2018.


Après la confirmation du partenariat entre PepsiCo et l’UEFA Champions League hier, l’UEFA confirme donc un nouveau sponsor pour le nouveau cycle à venir.

Ce partenariat couvrira toutes les étapes de la compétition, depuis les phases de poules jusqu’à la finale, soit un total de 205 matchs, suivis par des millions de téléspectateurs à travers l’Europe.
Avec plus de 175 millions de fans de football en Europe, Enterprise estime que ce partenariat est le parfait vecteur pour toucher un public large et de nouveaux marchés sur l’ensemble du continent et de renforcer la présence de la marque et améliorer le business.
Le but de ce partenariat est de créer un lien fort avec le public. Cela se traduira par une présence visuelle constante d’Enterprise durant la compétition, comprenant des panneaux publicitaires en bordure du terrain, une présence en arrière-plan lors des interviews des joueurs, ainsi que du contenu de marque diffusé sur  l’ensemble des plateformes digitales.
En Amérique du Nord, Enterprise a réussi, par le sponsoring sportif et en sélectionnant des événements qui résonnaient fortement auprès des audiences américaines, à développer sa notoriété et à créer une véritable affinité du public avec la marque.
Au cours des dix dernières années, Enterprise était le partenaire officiel de la National Collegiate Athletic Association (NCAA), association organisatrice de 89 championnats nationaux pour les jeunes athlètes de 23 disciplines sportives différentes. Enterprise sponsorise aussi la Ligue Nationale de Hockey (NHL) depuis six ans.
Au sujet de ce partenariat, Jim Stoeppler, Vice-Président Marketing Europe d’Enterprise Rent-A-Car, explique : « Parrainer l’UEFA Europa League est un grand moment pour Enterprise Rent-A-Car en Europe. Nous avons ouvert notre premier bureau européen au Royaume-Uni il y a plus de 20 ans, et aujourd’hui, grâce à une croissance organique par le biais de partenariats, d’acquisitions et de franchises, nous sommes présents dans presque tous les pays du continent. Nous pensons que ce partenariat sera le ciment de la notoriété de la marque Enterprise en Europe et qu’il permettra un meilleur taux d’engagement des publics auprès de la marque. (…) Aux Etats-Unis, nous avons constaté que le lien que nous entretenons avec nos clients s’est amélioré grâce à notre implication dans le sport et nous attendons donc le même résultat avec l’UEFA Europa League. »
Guy-Laurent Epstein, directeur marketing d’UEFA Events SA, ajoute : « Avec l’annonce d’un partenariat avec une marque comme Enterprise devenant sponsor officiel de l’UEFA Europa League pour le cycle commercial 2015-2018,  il est clair que les ambitions de l’UEFA pour le développement de la compétition n’iront qu’en augmentant au cours des trois prochaines années. Ce partenariat nous permettra de maintenir la hausse de popularité de la compétition au niveau mondial. Après la finale de 2015, le succès de la compétition n’est jamais retombé et nous sommes donc ravis d’accueillir Enterprise pour ce qui promet d’être trois formidables saisons. Nous sommes impatients de travailler avec eux dans la réalisation des objectifs liés à ce partenariat. »

34 Commentaires

  1. When some one searches for his necessary thing,
    so he/she wants to be available that in detail, thus
    that thing is maintained over here.

  2. Thanks for every other wonderful article. Where else
    could anyone get that kind of info in such a perfect approach of writing?
    I’ve a presentation next week, and I am on the look for such information.

  3. Excellent weblog right here! Additionally your web site a lot up very fast!
    What web host are you the usage of? Can I am getting your affiliate link in your host?
    I desire my web site loaded up as quickly
    as yours lol

  4. That is really fascinating, You’re a very skilled blogger.
    I have joined your feed and look ahead to in search of more of your great post.

    Also, I have shared your site in my social networks

  5. Magnificent web site. Lots of useful information here. I am sending it to some friends ans also sharing in delicious.
    And certainly, thank you for your effort!

  6. Your way of explaining all in this paragraph is really fastidious, every one be
    able to effortlessly know it, Thanks a lot.

  7. Actually when someone doesn’t know afterward its
    up to other users that they will assist, so here it occurs.

  8. Currently it sounds like Drupal is the best blogging
    platform available right now. (from what I’ve read) Is that
    what you’re using on your blog?

  9. Ahaa, its pleasant discussion regarding this piece of writing here at this blog,
    I have read all that, so at this time me also commenting at this place.

  10. Everything is very open with a really clear description of the issues.

    It was definitely informative. Your website is useful.
    Thank you for sharing!

  11. I’ve been browsing online more than three hours today, yet I never
    found any interesting article like yours. It’s pretty worth enough for me.
    Personally, if all web owners and bloggers made good content as you did,
    the internet will be much more useful than ever before.

  12. I know this if off topic but I’m looking into starting
    my own weblog and was curious what all is needed to get set up?
    I’m assuming having a blog like yours would cost a pretty
    penny? I’m not very internet savvy so I’m not 100% certain. Any suggestions or
    advice would be greatly appreciated. Kudos

  13. Hmm is anyone else experiencing problems with the pictures
    on this blog loading? I’m trying to determine if its a problem on my end or if
    it’s the blog. Any feed-back would be greatly appreciated.

  14. Heya i’m for the primary time here. I came across this board and I in finding It truly useful & it helped me
    out a lot. I’m hoping to provide one thing again and help others like you aided me.

  15. We stumbled over here coming from a different web address and thought I should check things out.
    I like what I see so now i am following you. Look forward to exploring your
    web page yet again.

  16. Today, I went to the beach with my children. I found
    a sea shell and gave it to my 4 year old daughter and said
    « You can hear the ocean if you put this to your ear. » She placed
    the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear.
    She never wants to go back! LoL I know this is entirely off
    topic but I had to tell someone!

  17. My relatives all the time say that I am wasting my time
    here at web, except I know I am getting knowledge every day by reading such fastidious articles.

  18. Thanks , I have just been searching for info approximately this subject for a while and yours is the best I’ve discovered till now.
    But, what about the bottom line? Are you certain concerning the supply?

  19. Pretty nice post. I just stumbled upon your weblog and wanted
    to say that I have really enjoyed browsing
    your blog posts. In any case I will be subscribing to your rss feed and I hope you write again soon!

  20. That is very interesting, You are a very professional blogger.

    I’ve joined your rss feed and look ahead to looking for extra of your wonderful
    post. Additionally, I’ve shared your website
    in my social networks

  21. It’s hard to come by knowledgeable people on this
    topic, however, you seem like you know what you’re talking about!

  22. Thanks for every other wonderful post. The place else may just anybody get that kind
    of info in such an ideal approach of writing? I’ve a presentation subsequent week, and I am at the search for
    such info.

  23. Does your website have a contact page? I’m having trouble locating it
    but, I’d like to shoot you an e-mail. I’ve got
    some recommendations for your blog you might be interested in hearing.
    Either way, great website and I look forward to seeing it develop over time.

  24. My partner and I stumbled over here from a different website and thought I might
    check things out. I like what I see so i am just following you.
    Look forward to finding out about your web page yet again.

  25. Hey just wanted to give you a quick heads up. The text in your post seem
    to be running off the screen in Safari. I’m not sure if this
    is a format issue or something to do with browser compatibility but
    I thought I’d post to let you know. The style and design look great though!
    Hope you get the problem solved soon. Thanks

  26. I have been exploring for a bit for any high-quality articles or blog posts on this kind
    of space . Exploring in Yahoo I finally stumbled upon this site.
    Studying this information So i am satisfied to exhibit that I have an incredibly excellent
    uncanny feeling I discovered exactly what I needed.
    I such a lot unquestionably will make certain to don?t forget this
    web site and provides it a glance regularly.

1 Rétrolien / Ping

  1. Enterprise Rent-A-Car, nouveau partenaire de l’UEFA Europa League | Netmag

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.