Nos TOPS de la semaine #6

Sportsmarketing.fr a réuni pour vous ses TOPS de la semaine, les actualités et nouveautés qui nous ont marqués. Pour découvrir ou relire ces articles, il suffit de cliquer sur le titre !

Les conversations radio en Formule 1 sont devenues un élément de communication à part entière. Nous avons réuni pour vous les meilleurs échanges enregistrés cette année pour mieux comprendre la relation entre les pilotes et leur équipe.

radiogaga5

Pour célébrer les performances collectives des utilisateurs des applications Nike+, la marque à la virgule a créé le film « Outdo You » pour rendre hommages aux sportifs et les inviter à continuer en 2015. Cette vidéo est belle manière de célébrer une communauté digitale et de démarrer la période des résolutions.

nike-outdo-you

En 2015, Gatorade fêtera ses 50 ans. Pour l’occasion, la marque dévoile une publicité dans laquelle on retrouve 50 moments historiques de sport dans lesquels Gatorade est impliqué. Cette publicité diffusée depuis le 25 décembre aux Etats-Unis est le point de départ d’une campagne globale dédiée à cet anniversaire. A suivre…

gatordecouv

A l’occasion du « Boxing Day », Isabelle Ithurburu, figure emblématique du rugby sur CANAL+, présente ses vœux aux joueurs de rugby évoluant en TOP 14. La vidéo publiée sur son compte Youtube a également servi de teaser à CANAL+ pour cette journée de rugby en multiplex.

isabelle-ithurburu-boxing-day-canal-plus

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