Eurosport renforce ses droits sur l’athlétisme jusqu’en 2019

Eurosport renforce son engagement sur les sports olympiques. En effet, la chaîne compte étendre son offre en diffusant les championnats élites organisés par l’Association Européenne d’Athlétisme.

Nouvelle identité visuelle pour Eurosport, après son rachat par le Groupe Discovery
Nouvelle identité visuelle pour Eurosport, après son rachat par le Groupe Discovery

La chaîne du groupe Discovery a annoncé que cette nouvelle offre allait s’étendre sur 4 ans avec : les Championnats d’Europe d’Amsterdam (Juillet 2016), les Championnats d’Europe Indoor 2017 et 2019 ainsi que les Championnats d’Europe par équipe 2017, 2018 et 2019.

Notons que le groupe France Télévisions sera diffuseur en clair de ces compétitions d’athlétisme, y compris les prochains Championnats d’Europe d’Amsterdam. France Télévisions avait déjà renouvelé ses droits en 2015, pour la période allant de 2016 à 2019.

Une annonce sur l’athlétisme qui fait écho au rachat d’Eurosport par Discovery en 2015, le groupe américain souhaitant accélérer la croissance de la chaîne grâce aux droits sportifs. Bien sur, il s’agit aussi (et surtout) pour Eurosport d’exister face à la très forte concurrence de Canal + et BeIN Sports. Ainsi, dans cette stratégie de conquête de droits sportifs, Discovery a acquis les droits de diffusion en Europe des Jeux Olympiques de 2018 à 2024. Cette période couvre deux olympiades d’hiver (2018 et 2022) et deux olympiades d’été (2020 et 2024). En France, cet accord concerne les éditions 2022 et 2024.

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