Harman, nouveau partenaire de la NBA

Harman International et la NBA ont annoncé la signature d’un partenariat pluri-annuel qui permettra à la marque de devenir le partenaire audio officiel de la NBA, WNBA, la D-League et d’USA Basketball. Ce partenariat est le premier du genre pour la NBA et le premier dans le sport pour Harman.


L’annonce a eu lieu au flagship store d’Harman sur Madison Avenue à New York. Au cours de cette annonce, il a été confirmé que le partenariat portera essentiellement sur la marque JBL d’Harman qui aura pour objectif d’offrir des expériences audio à la fois dans les stades et à domicile. Les produits Harman seront mis en avant dans les événements NBA à travers le monde comme le NBA 3x et intégrés dans toutes les opérations de la Ligue.

De plus, Harman va fournir des produits Harman et JBL aux joueurs et entraineurs. En faisant cela, Harman souhaite bloquer l’émergence de Beats By Dre qui est devenue la marque spécialiste de l’ambush grâce à ses contrats avec les athlètes, comme par exemple Kevin Garnett.

« En tant que leader mondial de produits audio, nous sommes ravis d’accueillir Harman dans la famille NBA » a dit Adam Silver, le Commissionner de la NBA. « Ce partenariat unique en son genre démontre le croisement entre technologie et entertainement et va offrir à nos fans une nouvelle manière de connecter avec leur équipe favorite et leurs joueurs favoris. »

« Harman est fier d’être le premier partenaire audio de la NBA et est excité d’amener l’expérience NBA à un niveau supérieur pour les fans à travers le monde et leur offrir les sons de la NBA qu’ils se trouvent dans les arènes, chez eux, dans leurs voitures ou en déplacement » a déclaré Dinesh Paliwal, CEO d’Harman. « Alors que la musique, le sport, la technologie et l’entertainment convergent, la NBA et Harman sont des partenaires idéaux pour développer des programmes et plateformes marketing et d’inspirer une nouvelle génération de fans ». 

Harman deviendra le partenaire titre du NBA All-Star Entertainment Series, l’un des moments du All-Star Weekend, et disposera de visibilité importante tout au long de l’année, en commençant le mois prochain aux NBA Global Games de Rio où la marque organisera plusieurs activités dans la fan zone.

38 Commentaires

  1. Thank you for the auspicious writeup. It if truth be told was a entertainment account it.
    Glance complicated to more added agreeable from you!
    By the way, how can we keep up a correspondence?

  2. Useful info. Lucky me I discovered your site by chance, and I’m stunned why this accident
    didn’t happened earlier! I bookmarked it.

  3. Greetings! I know this is kinda off topic nevertheless I’d figured I’d ask.

    Would you be interested in trading links or maybe guest authoring a blog post or vice-versa?
    My blog discusses a lot of the same subjects as yours and I believe we could greatly benefit from
    each other. If you’re interested feel free to shoot me an e-mail.
    I look forward to hearing from you! Great blog by the way!

  4. It’s the best time to make some plans for the future
    and it’s time to be happy. I have learn this submit
    and if I may just I want to suggest you some
    attention-grabbing things or tips. Perhaps you could write next articles regarding this article.

    I want to read more things about it!

  5. This piece of writing offers clear idea designed for the new people of blogging, that genuinely how to do

  6. I do agree with all the ideas you’ve offered to your post.
    They’re really convincing and will certainly work.
    Nonetheless, the posts are very brief for newbies. May just
    you please prolong them a bit from subsequent time? Thanks
    for the post.

  7. Hi there! Would you mind if I share your blog with my facebook group?
    There’s a lot of folks that I think would really appreciate your content.
    Please let me know. Cheers

  8. I have read so many content regarding the blogger lovers except this piece of writing is genuinely
    a fastidious piece of writing, keep it up.

  9. We’re a bunch of volunteers and starting a new scheme in our community.
    Your website provided us with useful info to work on. You’ve performed an impressive activity and
    our entire community might be grateful to you.

  10. Simply want to say your article is as astonishing. The clearness in your post is just great and that i can suppose you
    are knowledgeable in this subject. Well together with your permission let me to snatch your RSS feed to keep updated with
    imminent post. Thank you one million and please keep up the rewarding work.

  11. I do not know if it’s just me or if perhaps everybody else experiencing issues with your site.
    It looks like some of the written text on your posts are
    running off the screen. Can somebody else please provide feedback and let me know if this is happening to
    them too? This might be a problem with my web browser because I’ve had this happen before.

    Thank you

  12. I really like your blog.. very nice colors & theme. Did you design this website yourself or did you hire
    someone to do it for you? Plz answer back as I’m looking to construct my own blog and
    would like to know where u got this from. kudos

  13. I love your blog.. very nice colors & theme. Did you design this
    website yourself or did you hire someone to
    do it for you? Plz respond as I’m looking to construct my own blog and would like to find out
    where u got this from. thank you

  14. I’m not sure where you are getting your information,
    but good topic. I needs to spend some time learning more or understanding more.
    Thanks for wonderful information I was looking for this information for my mission.

  15. What’s Happening i’m new to this, I stumbled upon this I have discovered It positively helpful and it has helped me out
    loads. I hope to give a contribution & aid different
    customers like its helped me. Great job.

  16. Hello to all, how is the whole thing, I think every one is getting more from this web
    page, and your views are fastidious in favor of new users.

  17. That is a very good tip especially to those fresh to the blogosphere.
    Simple but very accurate info… Appreciate your sharing this one.
    A must read post!

  18. Hello there, just became alert to your blog through Google, and found that
    it is really informative. I’m gonna watch out for brussels.
    I’ll be grateful if you continue this in future. Many people will be benefited from your writing.

  19. I’m curious to find out what blog platform you are working with?
    I’m experiencing some minor security issues with my latest website
    and I would like to find something more secure.

    Do you have any solutions?

  20. I have been surfing online more than 3 hours today, yet I never found any
    interesting article like yours. It is pretty worth enough for me.

    In my opinion, if all web owners and bloggers made good content as you
    did, the internet will be a lot more useful
    than ever before.

  21. At this time it seems like Expression Engine is the preferred blogging
    platform available right now. (from what I’ve read) Is
    that what you are using on your blog?

  22. Cephalexin For Animal [url=http://cialtobuy.com ]cialis[/url] Dianiben 850 No Prescription
    Actos 45 Mg Tablets Online Order Us
    Propecia Drug Information cialis Cialis Levitra Sildenafil

  23. Greetings, I think your site might be having browser compatibility problems.
    When I take a look at your blog in Safari, it looks fine however
    when opening in Internet Explorer, it’s got some
    overlapping issues. I simply wanted to give you a quick heads
    up! Apart from that, excellent site!

  24. I’ve read a few good stuff here. Certainly worth bookmarking
    for revisiting. I wonder how so much attempt you put to create such a fantastic
    informative website.

  25. Excellent way of explaining, and nice paragraph to obtain information on the topic of my presentation subject
    matter, which i am going to deliver in academy.

  26. I’ll immediately grab your rss feed as I can not to find your email subscription link or e-newsletter
    service. Do you’ve any? Kindly let me know so that I may just subscribe.

  27. Thanks , I’ve recently been looking for information approximately this
    topic for a while and yours is the greatest I’ve came upon so far.
    However, what concerning the conclusion? Are you positive
    about the source?

  28. I really like your blog.. very nice colors & theme.
    Did you design this website yourself or did you hire someone to do it for you?
    Plz answer back as I’m looking to create my own blog and would like to know
    where u got this from. cheers

2 Rétroliens / Pings

  1. Stephen Curry dans la dernière publicité JBL - Sportsmarketing.fr - L'actualité du marketing sportif et du sport business
  2. Nikola Karabatic, nouvel ambassadeur de JBL Audio

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.