L’impact économique de la Coupe du Monde de Rugby 2011

La Coupe du Monde de Rugby 2011 pourrait générer 1.67 milliards de dollars pour l’économie mondiale du sport, indique le rapport commandité par MasterCard et réalisé par le Centre International du Business du Sport de Coventry.

En effet, selon cette étude, trois types de publics seraient derrière cette somme colossale : les gens qui se déplacent pour l’événement (homme, entre 20 et 50 ans, classe moyenne) ; les fans qui sont restés à domicile mais qui vont consommés via le merchandising, les boissons et nourriture les jours de matchs mais aussi les journaux, etc.; et bien évidemment les marques associées de près ou de loin à l’événement que ce soit les sponsors, diffuseurs et autres annonceurs. Ce premier groupe de visiteurs internationaux est clairement la vache à lait pour le pays organisateur car sur les 1 350 000 billets vendus, 7% seulement ont été achetés par des étrangers (dont une bonne dizaine de milliers de Français), qui ont clairement décidé de dépenser leur économie puisque les dépenses liées à l’hébergement pour la compétition sont évaluées à 204.1 millions de dollars et les dépenses liées à la restauration s’élèvent elles à 187.7 millions de dollars (pour 7.5 millions de litres de bière vendus ou encore 7.35 millions de tourtes et de saucisses)

En Nouvelle Zélande, la Coupe du Monde aura un impact considérable pour l’économie puisqu’on estime à 654 millions de dollars les dépenses des visiteurs durant le tournoi. Après quelques calculs savants, l’impact direct (la somme réellement attribuable à la RWC 2011) pour le pays serait de 344 millions de dollars. Sur le long terme, le chiffre est encore plus important puisque MasterCard et le CIBS évaluent les retombées économique de la Coupe du Monde à 10 ans à 1.21 milliards de dollars, grâce notamment au tourisme, au partenariat et au développement de l’activité économique. La Coupe du Monde devrait par ailleurs créer entre 52 000 et 58 000 nouveaux emplois dans le sport à horizon 2020.

Mais la Coupe du Monde devrait et aura, je pense, un impact sur les économies des autres pays et notamment des petits pays du rugby comme la Russie, qui jouera son premier match contre les Etats-Unis-  et accueillera la Coupe du Monde de Rugby à 7 en 2013 et qui devrait voir son taux de pratique augmenter considérablement. Pareil pour la Georgie où le rugby est maintenant devenu sport numéro 1 ou encore la Roumanie où la pratique du sport a augmenté de 222% depuis 2003!

Pour conclure, la Coupe du Monde de Rugby devrait attirer près de 4.2 milliards de téléspectateurs  faisant de cet événement l’un des plus importants de la planète sport avec des retombées et des ramifications dépassant largement le cadre de la Nouvelle-Zélande pour toucher toute la planète du sport business et le marketing sportif.


[youtube]http://www.youtube.com/watch?v=Q14znDKC9Uw[/youtube]

41 Commentaires

  1. I just could not depart your site prior to suggesting that I extremely loved the usual info a person supply for your visitors?

    Is gonna be again continuously in order to inspect new posts

  2. Good blog you’ve got here.. It’s difficult to
    find excellent writing like yours nowadays. I honestly appreciate people like you!
    Take care!!

  3. Pretty nice post. I just stumbled upon your weblog and wished to mention that I’ve truly enjoyed browsing your weblog posts.

    After all I’ll be subscribing on your rss feed and I hope you write once
    more very soon!

  4. Fantastic blog you have here but I was wondering if you knew of
    any user discussion forums that cover the same topics discussed
    in this article? I’d really love to be a part of community where I can get suggestions from other
    knowledgeable people that share the same interest. If you have any recommendations,
    please let me know. Thanks!

  5. Hello! I just wanted to ask if you ever have any trouble with hackers?
    My last blog (wordpress) was hacked and I ended up losing several weeks of hard work due to no data
    backup. Do you have any methods to stop hackers?

  6. You’ve made some good points there. I looked on the net to learn more about the issue and found most people will go along with your views on this site.

  7. Its such as you read my mind! You appear to know a lot about this,
    like you wrote the book in it or something. I believe that you
    can do with some percent to force the message home a
    bit, however instead of that, this is magnificent blog.
    A fantastic read. I’ll definitely be back.

  8. Incredible! This blog looks just like my old one! It’s on a completely different topic but it has pretty much the same page layout and design.
    Superb choice of colors!

  9. When some one searches for his essential thing, thus he/she
    needs to be available that in detail, thus that thing is
    maintained over here.

  10. I all the time emailed this web site post page to all my friends,
    for the reason that if like to read it afterward my links
    will too.

  11. Right now it sounds like Expression Engine is the top
    blogging platform available right now. (from what I’ve read)
    Is that what you’re using on your blog?

  12. Undeniably believe that which you stated. Your favorite justification seemed to be on the
    web the simplest thing to be aware of. I say to you, I
    definitely get annoyed while people consider worries that they plainly don’t know about.
    You managed to hit the nail upon the top as well as defined out the whole thing without having side-effects
    , people could take a signal. Will likely
    be back to get more. Thanks

  13. Simply wish to say your article is as surprising. The
    clarity for your post is simply cool and i can suppose you’re knowledgeable on this subject.

    Fine along with your permission let me to grab your feed
    to keep up to date with coming near near post.
    Thanks 1,000,000 and please continue the rewarding work.

  14. Good day! I just want to offer you a huge thumbs up for
    the excellent information you have got right here on this post.

    I am returning to your site for more soon.

  15. Superb post but I was wanting to know if you could write
    a litte more on this topic? I’d be very thankful if you could elaborate a
    little bit more. Thanks!

  16. I just like the helpful information you supply for your articles.

    I will bookmark your blog and test again here regularly. I’m somewhat certain I’ll be told many new stuff
    right right here! Best of luck for the following!

  17. I do trust all the ideas you’ve offered in your post.
    They’re really convincing and will definitely work.

    Still, the posts are too quick for newbies.

    Could you please lengthen them a little from next time?
    Thank you for the post.

  18. I just could not depart your website before suggesting that I extremely enjoyed the usual
    info an individual provide in your visitors? Is going to be again frequently in order to
    check out new posts

  19. Greetings, I do think your site could be having internet browser compatibility issues.
    When I look at your site in Safari, it looks fine however when opening in IE, it has some overlapping issues.
    I merely wanted to provide you with a quick heads up!
    Besides that, excellent site!

  20. Hi there! I realize this is kind of off-topic
    but I had to ask. Does operating a well-established
    blog like yours require a massive amount work? I’m completely new to writing a blog however I do write in my journal daily.
    I’d like to start a blog so I can easily share my personal
    experience and thoughts online. Please let me know if you have any suggestions or
    tips for brand new aspiring bloggers. Thankyou!

  21. Hello There. I found your blog using msn. This is an extremely well written article.
    I’ll make sure to bookmark it and return to read more of
    your useful information. Thanks for the post. I will definitely comeback.

  22. Hey just wanted to give you a quick heads up.
    The words in your article seem to be running off the
    screen in Opera. I’m not sure if this is a formatting issue or something to do with web browser
    compatibility but I figured I’d post to let you know.
    The layout look great though! Hope you get the
    problem resolved soon. Cheers

  23. It’s actually a nice and useful piece of info. I
    am satisfied that you shared this useful information with us.
    Please keep us informed like this. Thanks for sharing.

  24. I take pleasure in, cause I found exactly what I was taking a
    look for. You have ended my 4 day long hunt! God Bless you
    man. Have a great day. Bye

  25. This design is wicked! You most certainly know how to keep a reader amused.
    Between your wit and your videos, I was almost moved to start my own blog
    (well, almost…HaHa!) Great job. I really loved what you had to say,
    and more than that, how you presented it. Too cool!

  26. Hmm is anyone else experiencing problems with the pictures on this blog loading?
    I’m trying to find out if its a problem on my end or if it’s the blog.
    Any feed-back would be greatly appreciated.

  27. Someone essentially lend a hand to make significantly posts I’d
    state. That is the very first time I frequented your web page and so far?
    I surprised with the research you made to create this actual publish incredible.
    Great activity!

  28. Its such as you learn my thoughts! You seem to know a lot about this, such as you wrote the
    e-book in it or something. I think that you simply could do with some p.c.
    to pressure the message home a bit, but instead of that,
    that is excellent blog. A great read. I will certainly be back.

3 Rétroliens / Pings

  1. L’impact économique de la Coupe du Monde de Rugby 2011 | marketing sportif | Scoop.it
  2. L'impact économique de la Coupe du Monde de Rugby ... | sponsoring | Scoop.it
  3. L’impact économique de la Coupe du Monde de Rugby 2011 | Sports&VideoGames | Scoop.it

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*