Kobe Bryant et Leo Messi se livrent une bataille de selfies pour Turkish Airlines

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L’année dernière, Kobe Bryant et Lionel Messi s’étaient adonnés à une guerre sans merci pour séduire un jeune garçon dans un avion, dans une publicité pour Turkish Airlines qui fit le tour du monde et qui a totalisé plus de 100 millions de vues sur YouTube. Et bien, ils sont de retour…

Kobe Bryant et Lionel Messi sont des athlètes, constamment à la recherche du plus qui les fera battre la concurrence. C’est cet insight qu’a repris Turkish Airlines dans sa dernière publicité, mettant en scène l’arrière des Los Angeles Lakers et l’attaquant du FC Barcelona dans une lutte sans merci de selfie (cette horrible tendance sur internet de se prendre en photo avec son téléphone portable) aux 4 coins du globe.

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