Jordan met Carmelo Anthony en 3D aquatique pour le lancement de la Melo M8

Pour lancer la nouvelle chaussure de Carmelo Anthony, le nouveau joueur des New York Knicks, Nike via la marque Jordan (créée et géré par Mister Michael Jordan himself) a réalisé un dispositif assez bluffant à New York jeudi dernier au niveau de Pier 54, un lieu situé près de la rivière Hudson.

Pour l’occasion, la marque Jordan a mis les petits plats dans les grands puisque le lancement s’est effectué sur l’eau grâce à un projecteur 3D hors norme offrant aux invités – l’autre ambassadeur Jordan, Chris Paul, était présent mais aussi le rappeur emblématique de New York, Nas – un spectacle unique, à la hauteur du talent du joueur et des attentes de la marque pour cette chaussure et du désir de toute une ville de revenir au sommet de la NBA.

[youtube]http://www.youtube.com/watch?v=euxQhQaXGDQ[/youtube]

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4 Rétroliens / Pings

  1. Jordan met Carmelo Anthony en 3D pour le lancement de la Melo ... | Sport biz Mag | Scoop.it
  2. Jordan – Love The Game | We Love Claude
  3. Le deuxième effet Jeremy Lin pour les New York Knicks | Sportsmarketing.fr - Le Blog du Marketing Sportif
  4. Jordan lance la Melo M9, la nouvelle chaussure de Carmelo Anthony | Sportsmarketing.fr - Le Blog du Marketing Sportif

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