Vos plus belles histoires de nage par Speedo

Speedo, l’équipementier majeur de la natation, a mis en place une nouvelle plateforme conversationnelle autour de la natation. Après le Pace Club, réseau social des nageurs, Speedo revient avec son site, Unforgettable Swims, traduit en français par « Vos plus belles histoires de nage ».

La marque part du constat que chacun d’entre nous a une relation particulière et personnelle avec l’eau et que nous nous souvenons tous de notre « première fois » dans la piscine. En partant de cela, Speedo a donc créé une plateforme digitale où chaque internaute a la possibilité d’écrire son histoire personnelle avec la natation et l’eau avec à la clé l’élection de la meilleure histoire sur la page facebook d’Unforgettable Swims qui recevra 500 dollars en équipement Speedo.

Et qui d’autre que Michael Phelps, l’ambassadeur de Speedo et le nageur le plus titré de l’histoire, pour faire la promotion d’Unforgettable Swims?

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