L’économie mondiale du sport va bien

On en parlait ce matin en cours d’économie du sport…

Selon une étude réalisée par la société d’études marketing the NPD Group, le marché mondial du sport pesait 189,7 Mds€ en 2006, ce qui représente une augmentation de 4% par rapport à 2005.
L’étude distingue quatre segments : le textile, qui connaît la croissance la plus rapide avec des ventes estimées à 83,7 Mds€ (+6%), les chaussures (+3%), les équipements sportifs (+4%), et les vélos (+1%). NPD indique que les 9 premiers pays pour les ventes d’articles de sport ne constituent que 32% de la population mondiale mais représentent à eux seuls 75%des ventes du marché mondial du sport.

Source : CB News

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