Le PSG signe de nouveaux partenaires

Après l’arrivée des qataris qui a transformé le PSG d’un club de L1 à une superpuissance footballistique (82M d’euros investis dans le mercato, soit 337 719 tonnes de riz, 77 m de traitements contre le palu comme le remarquait très justement Grégory Pouy sur twitter), le PSG se devait de confirmer son nouveau status. Bon c’est loupé car défaite 1-0 à domicile face à Lorient.

Mais tout n’est pas perdu pour le Paris Saint-Germain car le club vient d’annoncer plusieurs partenariats avec Indesit (aussi partenaire d’Arsenal, de l’AC Milan et du Shakhtar Donetsk), mais aussi Citroën et plus surprenant l’Ile de la Réunion Tourisme.

Guillaume Hoarau lors de PSG-Lorient (Ligue 1, 1ère journée)
Guillaume Hoarau lors de PSG-Lorient (Copyright C. Gavelle)

Indesit, marque d’électroménager italien, bénéficiera de visibilité maillot, sur la manche gauche plus précisément et prend donc le rang de partenaire officiel du Paris Saint-Germain. La marque remplace Poweo pour un deal avoisinant les 600 000 € par an (sans bonus liés à la performance sportive). Citroën, à l’inverse, ne sera pas présent sur le maillot parisien mais organisera à la mi-temps de chaque match joué à domicile, la Citroen Golden Barre, version remixée du Challenge Telefoot (à savoir tir depuis le milieu de terrain qui doit toucher la barre transversale), lui-même adaptation du « million dollar shot », créé aux Etats-Unis . L’inscription à ce concours se fait sur le site internet du PSG mais aussi la page facebook, qui dispose maintenant de plus de 600 000 fans.

Le dernier partenaire en date du PSG n’est autre qu’Ile de la Reunion Tourisme, l’office du tourisme réunionnais, qui devient Partenaire Entreprises du club, au même niveau que Citroën, Coca-Cola, EA Sports ou encore PMU. Avec ce partenariat, l’Ile de la Réunion Tourisme est la première destination à devenir partenaire d’un club sportif Français et aura de la visibilité sur la panneautique terrain ainsi que sur le site Internet et pourra organiser des opérations de relations publiques. Au total, 19 matchs de Ligue 1 et les matchs de qualification de l’Europa Ligue jusqu’aux 16èmes de finale vont assurer une visibilité internationale à l’île.

Ce partenariat renforce l’association entre l’île et le club, association qui a débuté en réalité avec le recrutement de Guillaume Hoarau, devenu depuis ambassadeur de l’île. L’IRT a profité de cet accord pour développer un programme de formation des jeunes joueurs. En effet, des membres de la direction technique du PSG se rendront ainsi prochainement sur l’île pour détecter des espoirs et former les éducateurs sur les techniques de jeu et la préparation physique.

On en parle actuellement avec la mainmise des Qatari sur le football mondial (pas plus tard que vendredi sur Europe mais déjà en février dernier dans le podcast Sport, Blog & Business) mais à un niveau moindre, l’île de la Réunion emploie la même stratégie, à savoir utiliser la panoplie des outils du marketing sportif pour travailler sa notoriété et son image à l’international. Le budget n’est pas le même certes mais les objectifs le sont.

On poussait la réflexion un peu plus loin, verrons-nous à terme des stratégies de marketing sportif pour les pays émergents?

34 Commentaires

    • Je n’ai pas dit que c’était un tweet de Greg Pouy mais « comme le remarquait très justement Grégory Pouy sur twitter », ce qui laisse suggérer que cela peut être un tweet ou un RT… noob!
      Mais content de savoir que tu lis ma parution ceci dit 😉

  1. I have been browsing online more than 4 hours today, yet I never found any
    interesting article like yours. It’s pretty worth enough for me.
    In my opinion, if all website owners and bloggers made good content as you did,
    the net will be much more useful than ever before.

  2. I read this piece of writing fully concerning the difference of most up-to-date
    and preceding technologies, it’s remarkable article.

  3. I like the helpful information you provide in your articles.
    I’ll bookmark your weblog and check again here frequently.
    I’m quite certain I will learn many new stuff right here!

    Best of luck for the next!

  4. Hello my friend! I wish to say that this post is amazing, great written and
    come with approximately all vital infos. I’d like to look more posts like this .

  5. Magnificent beat ! I would like to apprentice while you amend your website, how can i subscribe for a blog website?
    The account aided me a acceptable deal. I had been a little bit
    acquainted of this your broadcast provided bright clear idea

  6. Thanks , I’ve just been searching for info about this topic
    for a long time and yours is the best I’ve came upon so far.

    But, what concerning the bottom line? Are you sure in regards to the source?

  7. I all the time used to read article in news papers but now as I am a
    user of web so from now I am using net for content,
    thanks to web.

  8. Hey there! Do you know if they make any plugins to help with
    Search Engine Optimization? I’m trying to get my blog to rank for some targeted keywords but I’m
    not seeing very good results. If you know of any please share.
    Thank you!

  9. You made some really good points there. I looked on the net for additional information about the issue and found most individuals will go along with your views on this web site.

  10. Hey there would you mind letting me know which web host
    you’re utilizing? I’ve loaded your blog in 3 different web browsers and I must say this blog loads a lot quicker
    then most. Can you recommend a good web hosting provider at a fair price?
    Kudos, I appreciate it!

  11. Nice post. I learn something totally new and challenging on websites I stumbleupon on a daily basis.
    It will always be useful to read through articles from other authors and use a little something from other sites.

  12. Today, I went to the beachfront with my kids. I found a sea shell and gave it to
    my 4 year old daughter and said « You can hear the ocean if you put this to your ear. » She put the shell to her ear
    and screamed. There was a hermit crab inside and it pinched her ear.
    She never wants to go back! LoL I know this is
    totally off topic but I had to tell someone!

  13. I’m not that much of a online reader to be honest but your blogs really nice,
    keep it up! I’ll go ahead and bookmark your site to come back later on. Cheers

  14. I’ve been exploring for a little for any high-quality
    articles or weblog posts in this sort of area . Exploring in Yahoo
    I finally stumbled upon this site. Reading this info So i am glad to express that I’ve a
    very excellent uncanny feeling I found out exactly what I needed.

    I such a lot for sure will make sure to do not fail to remember this web site and give it a
    look regularly.

  15. It is the best time to make some plans for the future and it is time
    to be happy. I’ve read this post and if I could
    I want to suggest you few interesting things or suggestions.

    Perhaps you could write next articles referring to this article.
    I want to read more things about it!

  16. Greetings! I’ve been reading your website for some time now
    and finally got the bravery to go ahead and give you a shout
    out from Dallas Texas! Just wanted to say keep up the fantastic job!

  17. I am really inspired together with your writing skills and also
    with the format for your weblog. Is this a paid topic or
    did you modify it yourself? Anyway keep up the nice quality writing, it is uncommon to see a great weblog
    like this one nowadays..

  18. constantly i used to read smaller posts which as well clear their motive,
    and that is also happening with this post which I am reading now.

  19. Have you ever thought about publishing an e-book or guest authoring on other blogs?
    I have a blog based upon on the same subjects you discuss and would really like to have you share some stories/information. I know my subscribers would enjoy your work.
    If you are even remotely interested, feel free to shoot me an e mail.

  20. Do you mind if I quote a few of your articles as long
    as I provide credit and sources back to your website?

    My website is in the exact same area of interest as yours and my visitors would truly benefit
    from a lot of the information you provide here. Please
    let me know if this ok with you. Regards!

  21. Superb, what a web site it is! This web site gives useful information to us, keep it up.

  22. great put up, very informative. I’m wondering why the other specialists of this sector do not understand this.
    You must proceed your writing. I am sure, you’ve a huge readers’ base already!

  23. It’s perfect time to make some plans for the future and it’s time to be happy.
    I’ve read this post and if I could I want to suggest
    you few interesting things or suggestions. Perhaps you could write next articles referring to this article.
    I desire to read even more things about it!

  24. I all the time used to read piece of writing in news papers but now as I am
    a user of web thus from now I am using net for posts, thanks to web.

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*