LeBron James dans la nouvelle publicité de McDonald’s

McDonald’s vient d’annoncer le lancement de son opération « Le Monopoly de McDonald’s » et pour l’occasion, la marque a décidé d’utiliser LeBron James dans son spot de 30 secondes.

Mais la star du Heat n’est pas là pour vanter ses mérites athlétiques puisqu’en effet LeBron James fait preuve d’autodérision par rapport à ses chances de gagner un titre, qui sont largement inférieures à celle de gagner des frites au Monopoly de McDonald’s.

Un coup d’oeil marrant à l’actualité sportive d’un joueur pour faire la promotion d’un produit et l’opportunité pour le joueur de redorer son blason après le très controversé « The Decision », l’émission télé de près d’une heure dans laquelle LeBron James expliquait son départ de Cleveland à Miami et qui a eu, au final, un impact négatif sur l’image et le potentiel marketing du joueur.

Une réalisation DDB Chicago


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    On verra si Lebron vend encore ses chaussures dix ans après sa retraite..

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2 Rétroliens / Pings

  1. LeBron James dans la nouvelle publicité de McDonald’s | marketing sportif | Scoop.it
  2. La NBA revient | Sportsmarketing.fr - Le Blog du Marketing Sportif

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