Les médias sociaux, le nouveau moteur du sport

Il y a quelques années, les experts du marketing sportif annonçaient l’entertainment ou le sport spectacle comme la révolution ou en tout cas le changement majeur dans l’industrie de ce début de siècle.

Néanmoins, depuis l’avénement des nouvelles technologies avec l’explosion de facebook et youtube mais aussi la pénétration des smartphones, la consommation du sport a complètement changé (cf. l’étude sur laquelle j’ai eu la chance de travailler sur les Français et les Réseaux Sociaux pour la Coupe du Monde), devenant plus intense et plus interactive.

Aux Etats-Unis, la très bonne agence Activ8Social a réalisé une étude avec Kwarter, l’application iPhone/iPad socialisant votre expérience durant les matchs dans laquelle je retiendrai deux chiffres :

  • 81% des fans pensent que la diffusion de rencontres sportives doit être plus sociale
  • 86% des possesseurs de mobile utilisent leurs terminaux alors qu’ils regardent un match à la TV, confortant cette théorie du « 2ème écran »

On pourra toujours argumenter le réalisme de ces chiffres mais le fait est qu’ils proviennent des Etats-Unis, pays considéré comme leader dans l’industrie du sport et du marketing sportif, et qu’il y a donc de fortes chances de voir le même phénomène en Europe.

Donc, amis responsables sponsoring, ne sous-estimez pas ce changement de consommation du sport car l’opportunité est grande et la possibilité d’offrir une nouvelle expérience du sport est réellement là.

Ci-dessous les chiffres de cette étude avec l’infographie qui va bien

43 Commentaires

  1. Merci pour la reprise de notre infographie Hubert.
    Elle nous permet de démontrer la validité et l’appétance d’un service comme Kwarter qui permet de connecter et récompenser les sports fans dans une application iOS au design impeccable, comme cette infographie. La suite de l’histoire sur http://kwarter.com 😉


  2. Hi there, just became alert to your blog through Google, and found that it’s
    really informative. I am going to watch out for brussels.
    I will appreciate if you continue this in future.
    Numerous people will be benefited from your writing. Cheers!

  3. Hi there, i read your blog from time to time and i own a similar
    one and i was just curious if you get a lot of spam responses?
    If so how do you reduce it, any plugin or anything you can recommend?
    I get so much lately it’s driving me insane so any support is very
    much appreciated.

  4. I know this website provides quality dependent content and other stuff, is there any other web page which provides
    these kinds of things in quality?

  5. Thanks for any other fantastic post. The place else may just anybody get that type of information in such an ideal
    method of writing? I have a presentation next week, and I’m at the search for such information.

  6. Thanks for the marvelous posting! I really enjoyed reading it,
    you will be a great author.I will always bookmark your blog and may come back from now on. I want to encourage yourself to continue your great work,
    have a nice evening!

  7. It’s perfect time to make some plans for the future and it is time to be happy.
    I have read this post and if I could I desire to suggest you some interesting things or suggestions.

    Maybe you could write next articles referring to this article.

    I want to read even more things about it!

  8. Thanks in support of sharing such a pleasant thinking, post is
    fastidious, thats why i have read it completely

  9. It’s hard to find experienced people on this topic, but you seem like you know what you’re talking
    about! Thanks

  10. Hi, all the time i used to check blog posts here early in the daylight, for
    the reason that i enjoy to find out more and more.

  11. It’s nearly impossible to find knowledgeable people on this subject, however, you seem like you know
    what you’re talking about! Thanks

  12. Hello there, I found your web site by way of Google even as searching for a similar matter, your website got here up, it appears to be like great.
    I have bookmarked it in my google bookmarks.

    Hi there, simply became alert to your blog thru Google, and found that it’s truly
    informative. I’m gonna watch out for brussels. I’ll appreciate
    for those who continue this in future. Numerous other
    people will likely be benefited from your writing.


  13. Thanks for your marvelous posting! I genuinely enjoyed reading it,
    you will be a great author. I will be sure to bookmark your
    blog and will often come back later on. I want to encourage yourself to continue your great job, have a nice holiday

  14. With havin so much content do you ever run into any issues
    of plagorism or copyright infringement? My blog has a lot of unique content I’ve either written myself or
    outsourced but it seems a lot of it is popping it
    up all over the internet without my permission. Do you know
    any techniques to help stop content from being ripped off?
    I’d really appreciate it.

  15. Thanks for sharing your info. I truly appreciate your efforts and I will be
    waiting for your further write ups thanks once again.

  16. Amazing! This blog looks exactly like my old one!

    It’s on a totally different topic but it has pretty much the
    same page layout and design. Superb choice of colors!

  17. Hi it’s me, I am also visiting this web page regularly, this web site
    is in fact nice and the visitors are actually sharing nice thoughts.

  18. Spot on with this write-up, I seriously believe this
    site needs a great deal more attention. I’ll probably be returning to see more, thanks for the info!

  19. It’s fantastic that you are getting ideas from this paragraph as well as from
    our dialogue made at this place.

  20. Write more, thats all I have to say. Literally, it seems as though
    you relied on the video to make your point. You definitely know
    what youre talking about, why waste your intelligence on just posting videos to your weblog when you could be
    giving us something informative to read?

  21. A motivating discussion is worth comment. I do
    think that you need to publish more on this subject, it may not be a taboo matter but usually people do not
    speak about these subjects. To the next! All the best!!

  22. great submit, very informative. I ponder why the opposite specialists of this sector don’t realize this.
    You should continue your writing. I am confident, you’ve a great readers’ base already!

  23. I’m no longer certain the place you’re getting your info, however great topic.
    I must spend some time finding out more or working out
    more. Thanks for wonderful information I was searching for this
    information for my mission.

  24. Hello there! I just would like to give you a huge thumbs up for the great info
    you have right here on this post. I will be coming back to your website
    for more soon.

  25. What’s up to all, the contents existing at this website are truly remarkable
    for people experience, well, keep up the
    nice work fellows.

  26. You can certainly see your expertise in the article you write.
    The sector hopes for even more passionate writers such as
    you who aren’t afraid to mention how they believe.
    All the time follow your heart.

  27. Just wish to say your article is as amazing. The clarity on your submit is simply
    nice and that i could think you’re a professional on this subject.

    Well with your permission allow me to clutch your RSS feed to
    keep updated with impending post. Thanks 1,000,000 and please continue
    the rewarding work.

  28. Can I just say what a relief to uncover a person that genuinely
    knows what they’re talking about on the net.
    You certainly know how to bring an issue to light and make it important.
    More and more people have to read this and understand this side of your story.
    It’s surprising you’re not more popular given that you certainly possess the gift.

  29. Hi to all, as I am truly eager of reading this weblog’s post to be
    updated daily. It includes fastidious information.

  30. I’m not sure why but this blog is loading incredibly slow for me.
    Is anyone else having this problem or is it a issue
    on my end? I’ll check back later and see if the problem still exists.

  31. I will right away snatch your rss feed as I can’t to find your
    e-mail subscription hyperlink or e-newsletter service. Do
    you have any? Kindly permit me understand so that I
    may subscribe. Thanks.

  32. Hi there everyone, it’s my first visit at this website, and article is truly fruitful in favor of
    me, keep up posting these types of content.

  33. Thank you for any other wonderful post. The place
    else could anyone get that kind of info in such an ideal way
    of writing? I have a presentation subsequent week, and I am at the search for such info.

  34. Everything is very open with a really clear explanation of the
    issues. It was definitely informative. Your website is very useful.
    Thanks for sharing!

1 Rétrolien / Ping

  1. Les médias sociaux, le nouveau moteur du sport | Sports&VideoGames | Scoop.it

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.