Nike étend le film The Last Game avec Zlatan, Neymar & Cristiano Ronaldo

Après le succès planétaire du film « The Last Game », troisième opus de la campagne #RiskEverything, qui a cumulé plus de 190 millions de vues sur toutes les plateformes digitales, Nike Football a décidé d’étendre le film d’animation à travers des séquences mettant en scène les personnages de Zlatan, Neymar & Cristiano Ronaldo.

Ces personnages, réalisés et animés par la maison de production Passion Pictures, sur une idée de l’agence Wieden+Kennedy, sont un véritable carton auprès de la cible jeune qui ne cesse de s’émerveiller face aux personnalités et leurs traits de caractère caricaturés par Nike.

Pour Cristiano Ronaldo, son abilité incroyable au coup-franc a été poussée à l’extrême lors de cette vidéo de 50 secondes qui totalise déjà près d’1 million de vues :

CR7_animtated_30816

Pour Neymar Jr., sa technique balle au pied est quant à elle mise en avant dans ce film où il défie les Clones de The Last Game. En 6 jours, cette vidéo totalise plus de 800 000 vues…

Three_Bramigos_30817

La marque a d’ailleurs aussi développé un micro-site, riskeverything.nike.com, qui permet aux fans de réaliser un visuel personnalisé de certains joueurs comme Neymar Jr., Cristiano Ronaldo, Wayne Rooney, Tim Howard, présents dans le film The Last Game mais aussi Gonzalo Higuain qu’on a pu apercevoir dans le film Winner Stays. Cette plateforme renvoie vers le hub Risk Everything sur Nike.com où le public pourra notamment voir la sortie du prochaine d’une application mobile, la Nike Football App.

Mais l’arme absolue de Nike Football pour cette Coupe du Monde est Zlatan Ibrahimovic. Le géant suédois, vainqueur du Prix Puskas pour sa bicyclette contre l’Angleterre, n’est pas présent sur les terrains de la Coupe du Monde suite à la non-qualification de son pays. L’occasion était donc toute trouvée pour la marque pour utiliser la version animée de Zlatan Ibrahimovic sur les médias sociaux au sein d’une campagne intitulée #AskZlatan. Dans ce dispositif de réponse en quasi temps réel, la marque, via Zlatan Ibrahimovic, « le Maitre du Risque », invite les fans à soumettre leurs questions avant d’y répondre aux meilleures d’entre elles. Zlatan en profite aussi pour donner son point de vue sur les faits marquants de la Coupe du Monde comme notamment les prouesses de Guillermo Ochoa face au Brésil. Pour les plus publicitaires d’entre vous, vous aurez bien évidemment reconnu une forte similarité avec la campagne « Response » d’Old Spice, conçue par… Wieden+Kennedy.

Hier, à quelques heures du dernier match de poules entre la France et l’Equateur, Nike Football a dévoilé une nouvelle intervention de Zlatan Ibrahimovic à l’équipe de France de football, comme un signe de l’adoubement de l’équipe par le grand Zlatan.

 

45 Commentaires

  1. Every weekend i used to pay a quick visit this web
    page, because i want enjoyment, for the reason that this this site conations actually good funny information too.

  2. Hello to every one, it’s actually a nice for me to pay a visit this web page,
    it contains precious Information.

  3. Having read this I believed it was extremely enlightening.
    I appreciate you finding the time and effort to put this informative article together.
    I once again find myself personally spending way too
    much time both reading and posting comments. But so what, it was
    still worth it!

  4. That is a good tip particularly to those fresh to the blogosphere.
    Simple but very precise info… Thanks for sharing this one.
    A must read post!

  5. Great blog you’ve got here.. It’s difficult to
    find high quality writing like yours nowadays. I really appreciate individuals like you!
    Take care!!

  6. Heya i am for the first time here. I came across this board and I in finding It truly helpful & it helped me out much.

    I’m hoping to provide something back and aid others such as you helped
    me.

  7. It’s not my first time to go to see this web site, i am visiting this web site dailly and get pleasant data from here all
    the time.

  8. It’s very straightforward to find out any topic on net as
    compared to textbooks, as I found this piece of writing at this site.

  9. Hi, this weekend is pleasant in support of me, because this moment i am reading
    this enormous informative article here at my residence.

  10. You really make it appear so easy along with your presentation however I in finding
    this matter to be really one thing which I think I’d by no means understand.
    It seems too complex and extremely wide for me. I’m having a look ahead for your subsequent post, I’ll attempt to get the hang
    of it!

  11. Write more, thats all I have to say. Literally, it seems
    as though you relied on the video to make your point. You
    obviously know what youre talking about, why throw away your intelligence on just posting videos to your weblog when you could be giving
    us something enlightening to read?

  12. When I initially commented I clicked the « Notify me when new comments are added »
    checkbox and now each time a comment is added I get
    three emails with the same comment. Is there any way you can remove me from that service?
    Many thanks!

  13. Hello there, I found your blog by the use of Google at the same time as searching for a comparable
    matter, your website got here up, it looks great. I’ve bookmarked it in my google bookmarks.

    Hello there, simply was aware of your weblog via Google, and located
    that it is really informative. I’m going to watch out for
    brussels. I will be grateful in case you proceed this in future.
    A lot of people will be benefited out of your writing.
    Cheers!

  14. hello!,I love your writing very much! percentage we keep in touch more approximately your
    article on AOL? I require an expert in this space to resolve
    my problem. Maybe that is you! Looking forward to look you.

  15. Why people still make use of to read news papers when in this technological world everything is available on net?

  16. It’s actually a great and helpful piece of info.

    I’m satisfied that you just shared this helpful information with us.
    Please stay us informed like this. Thank you for sharing.

  17. Wonderful goods from you, man. I’ve take into account your stuff prior to and
    you are just too excellent. I actually like what you’ve bought
    right here, certainly like what you are stating and the best way in which you are saying it.

    You make it enjoyable and you still care for to stay it smart.
    I cant wait to read much more from you. That is actually a wonderful web site.

  18. hi!,I really like your writing so so much! percentage we communicate extra approximately your article on AOL?
    I need an expert in this house to resolve my problem.
    May be that is you! Taking a look forward to peer you.

  19. Hey there just wanted to give you a quick heads up.
    The text in your article seem to be running off the screen in Opera.
    I’m not sure if this is a format issue or something to do with web browser compatibility but I thought
    I’d post to let you know. The layout look great though!
    Hope you get the problem solved soon. Cheers

  20. Wonderful blog! I found it while browsing on Yahoo News.
    Do you have any suggestions on how to get listed
    in Yahoo News? I’ve been trying for a while but I
    never seem to get there! Appreciate it

  21. I know this if off topic but I’m looking into starting my own weblog and was curious what all is needed to get set up?
    I’m assuming having a blog like yours would cost a pretty penny?
    I’m not very internet savvy so I’m not 100% positive.
    Any recommendations or advice would be greatly appreciated.
    Many thanks

  22. Amoxicillin 200 [url=http://cialtobuy.com ]cialis price[/url] Propecia Stanchezza
    Dealing With Anger Caused By Cymbalta Le Viagra Prix
    Kamagra In Usa United States cheap cialis Amoxicillin Buy Rx

  23. Great site you have here but I was curious about if you knew of any user discussion forums that cover
    the same topics talked about in this article? I’d really like to be a part of community where I can get opinions from other knowledgeable individuals that share the same interest.
    If you have any suggestions, please let me know.
    Many thanks!

  24. Oh my goodness! Amazing article dude! Thank you, However I am experiencing
    troubles with your RSS. I don’t understand the reason why I cannot join it.
    Is there anybody getting the same RSS issues? Anyone who knows the answer can you kindly
    respond? Thanx!!

  25. Your style is very unique compared to other people I’ve read stuff
    from. Thanks for posting when you have the opportunity, Guess I’ll just bookmark this page.

  26. Every weekend i used to pay a visit this web page, because
    i want enjoyment, for the reason that this this website conations
    in fact fastidious funny data too.

  27. I take pleasure in, lead to I discovered just what I was taking a look
    for. You have ended my four day lengthy hunt! God Bless you man. Have a great day.
    Bye

  28. Today, while I was at work, my sister stole my apple ipad and tested to see if it can survive a twenty five
    foot drop, just so she can be a youtube sensation. My iPad is now broken and she has 83 views.
    I know this is completely off topic but I had to share it with someone!

  29. Hey there I am so excited I found your web site, I really found you by error, while I was researching on Askjeeve for something else, Anyways I
    am here now and would just like to say many thanks for a marvelous
    post and a all round thrilling blog (I also
    love the theme/design), I don’t have time to go through it
    all at the moment but I have bookmarked it and also included your RSS feeds, so when I have time I will be back to read more, Please do keep up the excellent
    job.

  30. I am not sure where you are getting your information, but good topic.
    I needs to spend some time learning more or understanding more.
    Thanks for fantastic information I was looking for this information for
    my mission.

  31. Remarkable things here. I’m very satisfied to look your post.
    Thank you a lot and I’m looking ahead to touch you.
    Will you kindly drop me a e-mail?

  32. Great blog you have here but I was curious about if you knew
    of any community forums that cover the same topics talked about in this article?
    I’d really like to be a part of community where I can get
    responses from other experienced individuals that share
    the same interest. If you have any recommendations, please
    let me know. Cheers!

  33. Sweet blog! I found it while browsing on Yahoo News. Do you have any suggestions on how
    to get listed in Yahoo News? I’ve been trying for a while but I never seem
    to get there! Thank you

  34. Great – I should definitely pronounce, impressed with your web site. I had no trouble navigating through all the tabs and related info ended up being truly easy to do to access. I recently found what I hoped for before you know it at all. Quite unusual. Is likely to appreciate it for those who add forums or something, website theme . a tones way for your client to communicate. Nice task..

  35. My family all the time say that I am killing my time here at web, however I know I am
    getting experience everyday by reading such nice posts.

  36. I pay a visit day-to-day some web sites and sites to read articles or reviews, however this blog gives feature based posts.

  37. I’m gone to tell my little brother, that he should also visit this webpage on regular basis to take updated from most recent news.

1 Rétrolien / Ping

  1. Outdo you with Nike+

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*