Nike remercie Rafael Nadal

En amont de la finale de Roland-Garros, NIKE Tennis a invité les fans de Rafael Nadal, ambassadeur de la marque, à envoyer leurs messages de soutien pour le 7ème titre du champion de tennis espagnol.

Le nom de chaque fan qui a soumis un message via la page facebook NIKE Tennis a été écrit sur une petite bille de peinture qui fut projeté sur une toile, afin de créer l’image « Unstoppable » (Inarrêtable) de Rafa, célébrant son 7ème titre, un record à Roland-Garros.

Voici le making-of de cette opération réalisée par The Kennedy’s et Wieden+Kennedy.

[youtube]http://www.youtube.com/watch?v=9UTY_XQLD8c[/youtube]

 

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