Old Spice récompense la curiosité de ses fans

C’est en appelant au hasard le numéro de téléphone s’affichant sur une publicité Old Spice qu’un homme a gagné deux tickets pour le Super Bowl, une chambre dans un hôtel quatre étoiles à Time Square et 500 $.

Old Spice, marque du groupe Procter & Gamble, s’offre un buzz quelque peu improviste. Tout provient de la nouvelle pub pour les shampooings Old Spice. Dans ce spot, le shampooing donne vie aux cheveux d’un homme, sa coiffure s’empresse alors d’aller demander à une belle jeune femme son numéro de téléphone. Cette dernière séduite, écrit le numéro sur un papier.

Screen Shot 2014-02-02 at 11.29.54

Il n’en fallait pas plus pour qu’un curieux, Scott Knowlton, appelle ce numéro, bien lui en a pris.
Une porte-parole d’Old Spice explique dans un e-mail que la marque « a décidé de surprendre deux hommes ayant appelé le numéro dans notre nouvelle publicité pour nos produits pour les cheveux en leur offrant des tickets pour le Super Bowl. Car, quand vous obtenez le numéro d’une jeune femme, vous l’appelez ». Elle explique également qu’il y avait seulement deux vainqueurs et que quatre tickets on été offerts, cependant elle n’a pas dit qui était le second chanceux.

Le numéro présent dans la publicité possède désormais une messagerie vocale parlante enregistrée à partir de femmes. Cependant, elle n’offre plus de tickets pour le Super Bowl ou de voyages.

Une opération pas vraiment préparée, qui a su faire deux heureux et permet à la marque de faire le buzz tout en augmentant son capital sympathie et prouvant la capacité de la marque à rebondir rapidement. Ce n’est pas la première fois qu’Old Spice nous surprend et ce ne sera certainement pas la dernière tant les idées foisonnent de leur côté.

31 Commentaires

  1. First of all I would like to say wonderful blog! I had a quick question which I’d like to ask
    if you don’t mind. I was curious to find out how you center yourself and clear
    your head prior to writing. I have had a hard time clearing my thoughts in getting my thoughts out.

    I truly do take pleasure in writing however it just seems like the first 10 to 15 minutes are lost just trying to figure out how to begin. Any ideas
    or tips? Kudos!

  2. When I originally commented I clicked the « Notify me when new comments are added »
    checkbox and now each time a comment is added I get
    several emails with the same comment. Is there any way you can remove people from
    that service? Appreciate it!

  3. Hello! I’ve been reading your weblog for a while now and finally
    got the bravery to go ahead and give you a shout out from Atascocita Tx!
    Just wanted to tell you keep up the fantastic work!

  4. Fantastic web site. Plenty of useful information here.
    I am sending it to some buddies ans additionally sharing in delicious.
    And naturally, thank you in your effort!

  5. What’s up to all, since I am truly eager of reading this blog’s post to be updated on a regular basis.
    It includes nice data.

  6. Good day I am so glad I found your web site, I really found you
    by mistake, while I was researching on Askjeeve for something else, Anyways I am
    here now and would just like to say many thanks for a remarkable post and a all round
    interesting blog (I also love the theme/design), I don’t have time to read it
    all at the minute but I have book-marked it and also added in your RSS feeds,
    so when I have time I will be back to read
    a great deal more, Please do keep up the excellent work.

  7. Hey there would you mind stating which blog platform you’re using?
    I’m planning to start my own blog in the near future
    but I’m having a hard time choosing between BlogEngine/Wordpress/B2evolution and
    Drupal. The reason I ask is because your design and
    style seems different then most blogs and I’m looking for something completely unique.
    P.S Sorry for getting off-topic but I had to ask!

  8. It’s actually a cool and helpful piece of information. I’m happy
    that you just shared this helpful info with us.
    Please stay us up to date like this. Thank you for sharing.

  9. I was suggested this web site via my cousin. I am
    no longer certain whether this submit is written by way of him as no one else recognize such designated about my problem.
    You’re incredible! Thank you!

  10. Hi there to all, how is everything, I think every one is getting more from this web site, and your views are pleasant
    designed for new viewers.

  11. My spouse and I absolutely love your blog and find nearly all of your post’s to be just what I’m looking
    for. can you offer guest writers to write content for you personally?
    I wouldn’t mind producing a post or elaborating on most of
    the subjects you write with regards to here. Again, awesome website!

  12. I know this website offers quality dependent articles and other data,
    is there any other site which provides these kinds of information in quality?

  13. Pretty section of content. I just stumbled upon your
    weblog and in accession capital to assert that I acquire in fact enjoyed account your
    blog posts. Any way I will be subscribing to your augment and even I achievement you access consistently quickly.

  14. Thank you for sharing your thoughts. I truly appreciate
    your efforts and I will be waiting for your next post thank you once again.

  15. Hello there, You’ve done an incredible job. I will definitely
    digg it and personally recommend to my friends.
    I’m sure they will be benefited from this website.

  16. I don’t even know how I ended up here, but I thought this post was great.
    I do not know who you are but definitely you are going to a famous blogger if you aren’t already 😉 Cheers!

  17. Excellent post. I was checking continuously this blog and I
    am impressed! Extremely helpful information specifically the last part 🙂 I care
    for such info much. I was seeking this particular information for a very
    long time. Thank you and best of luck.

  18. Excellent beat ! I wish to apprentice at the same time as you amend your website,
    how could i subscribe for a blog site? The account aided me a appropriate deal.

    I have been tiny bit familiar of this your broadcast
    provided vibrant transparent idea

  19. Helpful info. Fortunate me I discovered your web site by accident, and I am surprised why this twist of fate didn’t came about earlier!
    I bookmarked it.

  20. You really make it seem really easy together with your presentation however I to find this topic to
    be really something that I feel I would by no means understand.
    It seems too complex and very large for me. I’m taking a look forward to your subsequent publish, I’ll attempt to get the hang of it!

  21. Heya i am for the first time here. I came across this board and I in finding
    It truly useful & it helped me out much. I hope
    to provide something again and help others such as you aided me.

  22. You really make it appear so easy along with your presentation however I find
    this matter to be really one thing that I feel I’d by no means
    understand. It sort of feels too complex and very extensive for
    me. I’m looking forward in your next submit, I will attempt to get
    the cling of it!

  23. You could certainly see your skills in the work you
    write. The sector hopes for even more passionate writers like you who are not afraid to say how
    they believe. Always go after your heart.

  24. Howdy would you mind stating which blog platform
    you’re using? I’m planning to start my own blog
    in the near future but I’m having a difficult time selecting between BlogEngine/Wordpress/B2evolution and Drupal.
    The reason I ask is because your design seems different then most blogs and I’m looking for something unique.

    P.S My apologies for getting off-topic but I
    had to ask!

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*