Orange illuminera la Tour Eiffel pendant l’UEFA Euro 2016

Orange, partenaire et fournisseur de l’UEFA Euro 2016, prolonge l’expérience digitale au cœur de Paris en investissant le symbole de la ville, la Tour Eiffel.

Dans la continuité de sa plateforme « Orange Sponsors You », la marque dévoile une opération de grande envergure en collaboration avec la ville de Paris. A partir du 10 juin, tous les soirs, la Tour Eiffel s’illuminera aux couleurs du pays qui aura suscité le plus de discussions sur les réseaux sociaux. Cette illumination aura lieu 10 minutes après le coup de sifflet final du dernier match de chaque journée, on découvrira ainsi quel-est le pays du jour qui aura déchainé les passions. Une sélection des meilleurs encouragements sera également diffusée.

Béatrice Mandine, Directrice Exécutive Communication et Marque d’Orange explique que « grâce à la Ville de Paris, nous ne nous contentons pas de mettre les supporters sous le feu des projecteurs, nous leur donnons aussi la possibilité de décider de la façon dont Paris et la Tour Eiffel joueront leur rôle dans les célébrations de l’UEFA EURO 2016. C’est une récompense unique qu’Orange offre à tous les passionnés afin de faire de l’Euro 2016 un moment de fête pour tous ! »

Pour participer, il suffira à chaque internaute de partager son message sur Facebook, Twitter ou Instagram en mentionnant le hashtag du pays de son choix, #FRA pour la France par exemple. Tous les messages seront comptabilisés chaque jour et le pays qui aura eu le plus de succès verra son drapeau habiller la Tour Eiffel.

Cette animation allie on et off-line, une manière d’impliquer les supporters, une cible mise au cœur du dispositif d’Orange pour l’UEFA Euro 2016. Orange démontre ainsi son implication dans la compétition et son souhait de faire participer le plus grand nombre. L’impact sera d’autant plus grand que la Tour Eiffel se situe à proximité de la fan-zone du Champs de Mars qui peut accueillir près de 90 000 personnes.

A noter également qu’Orange a dévoilé sa campagne publicitaire internationale mettant en scène Zinédine Zidane, ambassadeur de l’opérateur.

45 Commentaires

  1. I see your website needs some unique & fresh articles.

    Writing manually is time consuming, but there is tool for this task.
    Just search for – Digitalpoilo’s tools

  2. Howdy! This is kind of off topic but I need some
    help from an established blog. Is it hard to
    set up your own blog? I’m not very techincal but I can figure things out pretty fast.
    I’m thinking about setting up my own but I’m not sure where to start.
    Do you have any tips or suggestions? Thanks

  3. Good post. I learn something totally new and challenging on websites I stumbleupon everyday.
    It’s always useful to read through content from other writers and use something from their web sites.

  4. I have been surfing online greater than 3 hours these days,
    but I never discovered any attention-grabbing article like yours.
    It is beautiful value enough for me. In my view, if all web owners and bloggers
    made excellent content material as you probably did, the internet can be a lot more helpful
    than ever before.

  5. Pretty nice post. I just stumbled upon your blog and wished to say that I’ve
    really enjoyed browsing your blog posts. In any case
    I’ll be subscribing to your rss feed and I hope you write again very soon!

  6. My partner and I absolutely love your blog and
    find nearly all of your post’s to be precisely what
    I’m looking for. Do you offer guest writers to write content for you?
    I wouldn’t mind creating a post or elaborating on some of
    the subjects you write in relation to here. Again, awesome weblog!

  7. This post offers clear idea in favor of the new people of blogging, that really how to do blogging and site-building.

  8. I am now not sure the place you’re getting your information, but good topic.

    I must spend a while finding out much more or figuring out more.
    Thank you for wonderful information I used to be looking for this info for my mission.

  9. Nice weblog right here! Also your website lots up fast!
    What host are you the usage of? Can I am getting your
    affiliate link in your host? I wish my website loaded up as
    quickly as yours lol

  10. Appreciating the hard work you put into your site and in depth information you offer.
    It’s good to come across a blog every once in a while that isn’t the same unwanted rehashed information. Fantastic read!

    I’ve bookmarked your site and I’m including your RSS feeds to my Google account.

  11. If you are going for finest contents like I do, only visit this
    web site daily for the reason that it provides feature contents,
    thanks

  12. Howdy, i read your blog occasionally and i own a similar one and i was just curious if you get a lot of spam
    comments? If so how do you reduce it, any plugin or anything
    you can advise? I get so much lately it’s driving me mad so any support is very
    much appreciated.

  13. My brother suggested I may like this blog. He was once entirely right.

    This publish actually made my day. You can not imagine just how much time I had spent for this information! Thanks!

  14. I’m really inspired along with your writing talents and also with the layout on your weblog.
    Is this a paid topic or did you customize it your self?

    Either way stay up the nice quality writing, it is uncommon to look a nice blog like this one today..

  15. Greetings from Florida! I’m bored to tears at work so I decided to check out your website on my iphone during lunch break.
    I enjoy the knowledge you provide here and can’t wait to
    take a look when I get home. I’m shocked at how fast your blog loaded on my phone
    .. I’m not even using WIFI, just 3G .. Anyways,
    good blog!

  16. Ahaa, its pleasant conversation about this article here
    at this website, I have read all that, so now me also commenting at this place.

  17. Hey there! Someone in my Facebook group shared this site with us so I came to check it
    out. I’m definitely loving the information. I’m book-marking and will
    be tweeting this to my followers! Exceptional blog and amazing style and design.

  18. This is really interesting, You are a very skilled blogger.
    I have joined your feed and look forward to seeking more of your fantastic post.
    Also, I have shared your website in my social networks!

  19. Excellent blog you have here but I was curious if you knew of
    any message boards that cover the same topics discussed here?
    I’d really love to be a part of group where I can get comments from other
    experienced people that share the same interest. If you have any suggestions, please let me know.

    Cheers!

  20. Howdy! I simply would like to give you a huge thumbs up for your excellent information you’ve got right
    here on this post. I will be returning to your web site for more soon.

  21. Truly when someone doesn’t understand after that its up to other
    users that they will help, so here it occurs.

  22. We’re a gaggle of volunteers and opening a new scheme in our community.
    Your site provided us with valuable information to work
    on. You’ve done an impressive process and our entire community will likely be
    thankful to you.

  23. It is perfect time to make some plans for the future and it’s time
    to be happy. I’ve read this put up and if I may just I wish to recommend you some interesting things or advice.
    Maybe you can write next articles relating to this article.
    I wish to learn even more things approximately it!

  24. Asking questions are actually good thing if you are not understanding something totally, except this article gives
    pleasant understanding yet.

  25. Attractive component of content. I just stumbled upon your web site
    and in accession capital to assert that I get actually loved account your
    blog posts. Any way I’ll be subscribing on your augment or even I success you
    get entry to constantly fast.

  26. I’m gone to say to my little brother, that
    he should also visit this web site on regular basis to get updated from newest information.

  27. No matter if some one searches for his vital thing, therefore he/she wishes to be available that in detail,
    so that thing is maintained over here.

  28. These are in fact great ideas in on the topic of blogging.
    You have touched some pleasant things here. Any way keep up wrinting.

  29. Hey there! I’m at work surfing around your blog from my new iphone 4!
    Just wanted to say I love reading your blog and look forward to all your posts!

    Carry on the outstanding work!

  30. For newest information you have to pay a visit world-wide-web and on web I found this web site as a best
    website for hottest updates.

  31. No matter if some one searches for his essential thing,
    so he/she desires to be available that in detail,
    so that thing is maintained over here.

  32. I was wondering if you ever thought of changing the structure
    of your site? Its very well written; I love what youve got to say.
    But maybe you could a little more in the way
    of content so people could connect with it better. Youve got an awful lot of
    text for only having 1 or two images. Maybe you could
    space it out better?

  33. I just couldn’t depart your website before suggesting that
    I extremely enjoyed the standard info an individual provide on your guests?
    Is gonna be back ceaselessly to check out new posts

  34. A fascinating discussion is worth comment. I believe that you need to write more
    about this subject, it may not be a taboo subject but typically people do not speak
    about such subjects. To the next! Kind regards!!

  35. Thanks a bunch for sharing this with all people you really recognise what you are talking about!
    Bookmarked. Please also consult with my website =).
    We could have a link exchange contract between us

1 Rétrolien / Ping

  1. UEFA Euro 2016 : la phase de poule côté digital

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*