Lidl se place comme partenaire majeur du handball français

Depuis 2015, Lidl s’impose comme l’un des partenaires majeurs du handball en France. La Fédération Française de handball, la LNH et le Handstar Game ont accueilli la marque à bras ouverts, cette année, l’enseigne donne son nom au championnat masculin qui devient la Lidl Starligue.

Avec le naming Lidl Starligue, l’enseigne souhaite asseoir sa position de partenaire majeur du handball en France. Depuis 2015, elle a fait du handball son sport privilégié et a noué des partenariats en ce sens avec la FFHB et la LNH. Les événements organisés par ces 2 institutions sont également convoités par la marque : le Handstar Game ou le Trophée des Champions en font partie.

En termes d’activations, l’enseigne a fait le choix d’aller à la rencontre des supporters en construisant des fanzones lors des matchs de championnat et des grands rendez-vous soient plus de 180 matchs et donc 180 fanzones. Pendant le Trophée des Champions qui se déroule le 16 et 17 septembre, le Vendéspace et le siège de Lidl accueillent des espaces dédiés à l’événement proposant des animations ludiques.

Lidl a également fait le choix de créer la plateforme digitale qui relaie des contenus exclusifs, les résultats, jeux, etc, dans le but de promouvoir le handball en France. Comme l’explique Nicolas Calo, Responsable Communication de l’enseigne, cette dernière veut se placer comme leader d’une nouvelle communauté : « cette nouvelle plateforme communautaire dans le handball vient appuyer l’ambition de Lidl et du handball français de ne faire plus qu’un. Des 2 400 clubs amateurs aux clubs professionnels et à l’équipe de France, nous souhaitons créer ensemble une véritable communauté de passionnés ».

Sur les réseaux sociaux, exit le compte officiel de la LNH qui laisse place au compte dédié Lidl Starligue.

47 Commentaires

  1. I’m impressed, I have to admit. Rarely do I come across a blog that’s both
    educative and interesting, and without a doubt, you’ve hit the nail on the head.
    The problem is something which too few people are speaking intelligently about.
    I’m very happy that I found this during my search for something regarding this.

  2. This design is incredible! You most certainly know how to keep a
    reader amused. Between your wit and your videos, I was almost moved to
    start my own blog (well, almost…HaHa!) Excellent job.
    I really loved what you had to say, and more than that, how you presented it.
    Too cool!

  3. My brother suggested I may like this website. He used to be totally right.
    This post truly made my day. You can not imagine simply how a lot time I
    had spent for this info! Thanks!

  4. Hi! I know this is kinda off topic nevertheless I’d figured I’d ask.
    Would you be interested in exchanging links or maybe guest writing a blog
    post or vice-versa? My blog goes over a lot of the same topics as
    yours and I think we could greatly benefit from each other.
    If you happen to be interested feel free to shoot
    me an email. I look forward to hearing from you!

    Wonderful blog by the way!

  5. I just like the valuable information you provide in your articles.
    I’ll bookmark your weblog and check once more right here frequently.
    I’m relatively certain I’ll be told plenty of new stuff proper here!
    Best of luck for the following!

  6. Hello there! This is my first visit to your blog! We are
    a team of volunteers and starting a new project in a community in the same niche.
    Your blog provided us useful information to work on. You have
    done a wonderful job!

  7. Do you mind if I quote a couple of your posts as long as I provide credit and sources back to
    your website? My website is in the exact same area of interest as yours and my visitors would truly benefit from some of the information you present here.
    Please let me know if this alright with you. Many thanks!

  8. Excellent blog right here! Additionally your web site lots
    up very fast! What host are you the usage of?

    Can I get your associate hyperlink for your host? I wish my website loaded up as fast as yours lol

  9. Hello! I’m at work surfing around your blog from
    my new apple iphone! Just wanted to say I love reading through
    your blog and look forward to all your posts! Keep up the great work!

  10. Excellent blog! Do you have any tips and hints for aspiring writers?
    I’m planning to start my own website soon but I’m a little
    lost on everything. Would you advise starting with a free platform like WordPress or go for a paid option?
    There are so many options out there that I’m completely confused ..

    Any suggestions? Cheers!

  11. I like the valuable info you provide in your articles.
    I’ll bookmark your weblog and check again here regularly.

    I am quite sure I’ll learn plenty of new stuff right here!
    Good luck for the next!

  12. An impressive share! I have just forwarded this onto a coworker who has been doing a little
    homework on this. And he in fact bought me dinner simply because I found it for him…
    lol. So allow me to reword this…. Thanks for the meal!!

    But yeah, thanks for spending the time to discuss
    this issue here on your site.

  13. Good post. I learn something new and challenging on websites I stumbleupon everyday.
    It’s always interesting to read content from other writers and use a little something from other websites.

  14. Write more, thats all I have to say. Literally, it seems as though you relied on the video
    to make your point. You definitely know what youre talking about, why waste your intelligence on just
    posting videos to your blog when you could be giving us something enlightening
    to read?

  15. Link exchange is nothing else however it is just placing the other person’s webpage link on your page at proper
    place and other person will also do same in support of you.

  16. At this time it sounds like WordPress is the preferred blogging platform available right now.
    (from what I’ve read) Is that what you’re using on your blog?

  17. Greetings I am so grateful I found your webpage, I really
    found you by accident, while I was researching on Yahoo
    for something else, Regardless I am here now and would just like to say thanks for a remarkable
    post and a all round entertaining blog (I also love the theme/design), I don’t have time to browse it
    all at the minute but I have bookmarked it and also added in your RSS
    feeds, so when I have time I will be back to read a lot more, Please do keep up the excellent work.

  18. I was wondering if you ever considered changing the structure of your blog?
    Its very well written; I love what youve got to say.
    But maybe you could a little more in the way of content so people could connect with it better.
    Youve got an awful lot of text for only having 1 or two images.
    Maybe you could space it out better?

  19. Thanks a bunch for sharing this with all folks you really understand what you’re
    speaking about! Bookmarked. Kindly also talk over with
    my web site =). We may have a link change agreement between us

  20. I think everything published made a lot of sense.

    But, what about this? what if you typed a catchier post
    title? I am not suggesting your content is not solid., however what if you added a title that makes people want more?
    I mean Lidl se place comme partenaire majeur du handball français
    | is kinda plain. You could peek at Yahoo’s front page
    and note how they write article titles to grab viewers
    interested. You might add a related video or a related picture or two to grab people
    excited about everything’ve got to say. In my opinion, it could
    bring your blog a little bit more interesting.

  21. Hello there! I simply want to give you a huge thumbs up for the great information you have got right here on this post.
    I am coming back to your blog for more soon.

  22. For hottest news you have to pay a visit the web and on world-wide-web I found this web site
    as a finest site for hottest updates.

  23. hey there and thank you for your info – I have definitely picked up anything new from right here.
    I did however expertise several technical points using
    this web site, since I experienced to reload the site lots of times previous to I could get
    it to load correctly. I had been wondering if your hosting is OK?

    Not that I am complaining, but slow loading instances
    times will very frequently affect your placement in google and can damage your high-quality score if ads and marketing
    with Adwords. Anyway I am adding this RSS to my email and can look out
    for a lot more of your respective interesting content.
    Make sure you update this again very soon.

  24. Can I just say what a comfort to discover somebody who actually knows what
    they are discussing on the internet. You actually realize how
    to bring an issue to light and make it important. A lot more people must check this out and understand this side of your story.
    It’s surprising you’re not more popular since you most
    certainly possess the gift.

  25. Hi there, this weekend is fastidious in favor of me, since this time i am reading this enormous educational post here
    at my residence.

  26. I’m not sure where you are getting your info, but good topic.
    I needs to spend some time learning much more or understanding more.
    Thanks for magnificent info I was looking for this information for
    my mission.

  27. Greetings! This is my first visit to your blog! We are
    a collection of volunteers and starting a new project in a community
    in the same niche. Your blog provided us valuable information to work on. You have done a outstanding job!

  28. I am sure this piece of writing has touched all the internet people, its really really pleasant piece of writing on building up new web site.

  29. dit :

    I am sure this piece of writing has touched all the internet people, its really really nice paragraph on building up new webpage.

  30. I’m impressed, I must say. Seldom do I come across a blog that’s both
    educative and interesting, and let me tell you, you’ve
    hit the nail on the head. The problem is something which too
    few men and women are speaking intelligently about.
    Now i’m very happy I stumbled across this during my hunt for something relating
    to this.

  31. Hey there! This is my 1st comment here so I just wanted to give a quick shout out and say I genuinely enjoy reading your posts.
    Can you suggest any other blogs/websites/forums that cover the
    same topics? Thanks a ton!

  32. Every weekend i used to go to see this website, because i wish for enjoyment,
    for the reason that this this website conations truly good
    funny material too.

  33. I am actually pleased to glance at this blog posts which contains
    tons of valuable facts, thanks for providing these

  34. Whoa! This blog looks exactly like my old one! It’s
    on a entirely different topic but it has pretty much the same layout and design. Wonderful choice of colors!

1 Rétrolien / Ping

  1. 7 questions à Nicolas Calo, Responsable Communication Lidl France

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.