Le prix d’une publicité au SuperBowl 2016

Quarterback Russell Wilson of the Seattle Seahawks holds the Vince Lombardi Trophy following victory over the Denver Broncos in Super Bowl 48 at MetLife Stadium in East Rutherford, New Jersey, on February 2, 2014. Seattle's Russell Wilson threw for two touchdowns and the Seahawks' ferocious defense overwhelmed Denver's record-setting offense, forcing three turnovers on the way to a stunning 43-8 victory in Super Bowl 48. AFP PHOTO / Timothy A. CLARY (Photo credit should read TIMOTHY A. CLARY/AFP/Getty Images)

Le SuperBowl fêtera sa 50ème édition l’année prochaine et il a été confirmé par le diffuseur, CBS, que le prix d’une publicité s’élevera à 5 millions de dollars, soit 4.5 millions d’euros pour 30 secondes.

Confirmé lors d’une conférence financière fin juillet par le Chief Executive de CBS, Les Moonves, ce prix représente une augmentation de 11% par rapport à la saison précédente où NBC était le diffuseur, selon l’analyse d’ESPN. Entre 2005 et 2015, l’augmentation est de 75% sur l’achat d’espace de 30 secondes au SuperBowl, générant plus de 2 milliards de dollars de revenus. Si vous voulez découvrir tous les chiffres clés du SuperBowl 2015, rendez-vous sur notre article dédié.

Cette augmentation s’explique par une baisse des audiences TV du SuperBowl depuis quelques années qui ont généré des pertes que le diffuseur va donc chercher à compenser. Mais la grande nouveauté est la diffusion des publicités en quasi-simultané sur le digital pour permettre justement aux annonceurs de compenser la chute d’audiences TV. Alors oui, cela signifiera sans doute un peu moins d’yeux rivés sur  l’action, mais si cela signifie plus de revenus pour le détenteur de droits TV et plus d’audiences pour les annonceurs du SuperBowl, nous sommes persuadés qu’au royaume de l’Oncle Sam, le sport business triomphera !

36 Commentaires

  1. Ahaa, its pleasant discussion regarding this paragraph at this place at this web
    site, I have read all that, so at this time me also commenting at this place.

  2. Hello there, I believe your web site may be having internet browser compatibility problems.
    When I look at your website in Safari, it looks fine but when opening in Internet Explorer, it
    has some overlapping issues. I simply wanted to
    give you a quick heads up! Aside from that, wonderful site!

  3. Thanks for any other informative blog. The place else could
    I am getting that type of info written in such an ideal manner?
    I have a undertaking that I’m simply now running on, and I have been at the glance out for such
    info.

  4. I blog quite often and I really appreciate your content.
    This great article has truly peaked my interest. I’m going
    to take a note of your blog and keep checking for new details about once a week.
    I opted in for your Feed as well.

  5. Great blog! Do you have any hints for aspiring writers?

    I’m planning to start my own blog soon but I’m a little lost on everything.

    Would you recommend starting with a free
    platform like WordPress or go for a paid option? There are so many choices out there that I’m totally
    confused .. Any suggestions? Kudos!

  6. Howdy this is kind of of off topic but I was wanting to know if blogs use WYSIWYG editors or if you have
    to manually code with HTML. I’m starting a blog soon but have no coding skills so
    I wanted to get guidance from someone with experience.
    Any help would be enormously appreciated!

  7. Hi! I know this is somewhat off topic but I was
    wondering if you knew where I could locate a captcha plugin for my comment form?
    I’m using the same blog platform as yours and I’m having problems finding one?
    Thanks a lot!

  8. Hello, Neat post. There is an issue with your web
    site in internet explorer, might check this? IE nonetheless is the market leader and a
    good component to people will omit your excellent writing due to this problem.

  9. An interesting discussion is definitely worth comment.
    I think that you should publish more on this topic,
    it may not be a taboo matter but typically people do not speak about these topics.

    To the next! All the best!!

  10. Hey I know this is off topic but I was wondering
    if you knew of any widgets I could add to my blog that automatically tweet my
    newest twitter updates. I’ve been looking for a plug-in like this for quite some
    time and was hoping maybe you would have some experience with something like this.
    Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to
    your new updates.

  11. I was suggested this web site by my cousin. I am not sure whether this post is written by
    him as nobody else know such detailed about my problem.

    You are incredible! Thanks!

  12. I was suggested this website by my cousin. I am not sure whether this post
    is written by him as no one else know such detailed about my trouble.
    You’re amazing! Thanks!

  13. You made some decent points there. I checked on the net to find out more about the issue and found most people will go along with
    your views on this web site.

  14. Hi! This is my first comment here so I just wanted to give a
    quick shout out and say I truly enjoy reading your
    posts. Can you recommend any other blogs/websites/forums that cover the same subjects?
    Thank you!

  15. I always used to study paragraph in news papers but now as I am a user of net therefore from now I am using
    net for articles, thanks to web.

  16. Hi Dear, are you in fact visiting this web site daily, if so after that you will definitely obtain fastidious knowledge.

  17. For latest information you have to go to see world wide web and on web I found this web site as a best web page for hottest updates.

  18. I do consider all the ideas you have presented for your post.
    They are very convincing and can certainly work. Still,
    the posts are too quick for newbies. Could you please extend them a little from next
    time? Thank you for the post.

  19. Hello, every time i used to check weblog posts here in the early hours in the break of day, as i enjoy to gain knowledge of more and more.

  20. When I originally commented I clicked the « Notify me when new comments are added » checkbox and now each time a comment is added I
    get several emails with the same comment. Is there any
    way you can remove people from that service? Appreciate it!

  21. I’m truly enjoying the design and layout of your blog.
    It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did you hire out a developer to create your
    theme? Exceptional work!

  22. I’m not that much of a internet reader to be honest but your blogs really nice, keep it up!
    I’ll go ahead and bookmark your site to come back later.
    All the best

  23. I all the time emailed this webpage post page to all my associates, for the reason that
    if like to read it afterward my links will too.

  24. Wonderful site. A lot of useful information here. I am sending it to some friends ans also sharing in delicious. And of course, thanks for your effort!

  25. I’m not sure exactly why but this weblog is loading very
    slow for me. Is anyone else having this problem or is it a problem on my end?
    I’ll check back later on and see if the problem still exists.

4 Rétroliens / Pings

  1. Le prix d’une publicité au SuperBowl 2016 | Netmag
  2. PepsiCo, champion des dépenses sponsoring aux Etats-Unis
  3. VIDÉOS. Découvrez les publicités du Super Bowl 2016 | France News
  4. VIDÉOS. Découvrez les publicités du Super Bowl 2016 – France News

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*