adidas originals – represent avec Nicki Minaj

adidas revient en publicité avec un nouveau chapitre de la campagne de marque « adidas is all in », un nouveau spot intitulé « represent » réunissant des ambassadeurs tels que la super star internationale Nicki Minaj, l’artiste hip-hop Big Sean, le phénomène pop coréen 2NE1, le basketteur élu MVP de la NBA Derrick Rose, Jeremy Scott ainsi que le skateur français Lucas Puig.

La campagne s’orchestre autour du film « all originals represent » qui met en avant l’esprit créatif des rues des grandes villes du monde, de New York à Tokyo en passant par Paris ou encore Rio de Janeiro. « all originals represent » inspire dans différents univers (musique, street et fashion) et invite les personnes du monde entier à se connecter sur (en ligne très prochainement) afin d’exprimer son style, à représenter ce qu’ils sont en tant que membre de leur « crew ». La campagne vivra aussi sur d’autres supports comme l’affichage et en magasin et sera activée localement dans les différents marchés adidas.

Pour la petite histoire, la chanson que vous écoutez dans ce film, Masquerade, a été composée par Nicki Minaj spécialement pour adidas.


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