Gatorade était aux Jeux Olympiques avec Usain Bolt

Gatorade, boisson emblématique du monde du sport aux Etats-Unis, a dévoilé une publicité post-Jeux Olympiques avec Usain Bolt, l’homme le plus rapide du monde, qui est devenu une légende selon ses propres termes.

Simple annonceur durant les Jeux Olympiques (Powerade étant la boisson énergétique officielle des J.O. de Londres 2012 puisqu’appartenant à Coca-Cola), Gatorade a tenu à rappeler que la marque était présente « à l’intérieur des corps de certains des plus grands athlètes sur terre », et le prouve en prenant Usain Bolt comme ambassadeur. 

Un titre de publicité qui n’est pas anodin, What’s Inside, puisque la communication de la marque s’est toujours focalisée sur les attributs du produit, à savoir sa capacité d’hydratation avant, pendant et après l’effort.

[youtube]http://www.youtube.com/watch?v=DAzbSR0nP3g[/youtube]

Néanmoins, quand on sait que Bolt est aussi associé à Puma, Visa, McDonald’s, Virgin et autres marques, le choix est-il si intelligent que cela ?

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2 Rétroliens / Pings

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