PUMA ressuscite la Becker

Pour PUMA, la saison automne-hiver sera marquée par la ré-édition de la Becker OG, la chaussure montante portée par le jeune Boris Becker, âgé de 17 ans lors de sa victoire historique à Wimbledon en 1985.

Pour l’occasion, la chaussure a donc été revisitée, avec comme objectif de démontrer la présence de PUMA dans le monde du tennis. Dans le film ci-dessous, Boris Becker échange avec son fils Noah Becker (DJ, producteur et artiste) sur leurs visions de cette victoire à Wimbledon, avec comme point de départ, la Boris Becker, avant de partir vers un environnement plus urbain, mettant en avant la paire et la silhouette tennis totalement adapté à la vie de tous les jours.




A noter qu’à l’époque, cette chaussure avait été conçue pour réduire la fatigue et donc permettre à des athlètes de haut niveau comme Boris Becker de jouer plus longtemps. Dixit le communiqué de presse de PUMA, « tout cela a commencé dans les années 60 où les designers et développeurs PUMA ont vraiment commencé à perfectionner le moulage et forme des chaussures, intégrant les facteurs humains, un point qui n’était même pas intégré des autres compagnies à l’époque. » (prends-toi ça adidas et Nike !)

La chaussure sera disponible dans des plusieurs points de ventes à l’international et à partir du 25 Octobre chez Colette, au plus grand plaisir des fans de tennis et de sneakers.

20 Commentaires

  1. I’m not sure exactly why but this web site is loading extremely slow for me.
    Is anyone else having this problem or is it a problem on my end?
    I’ll check back later on and see if the problem still exists.

  2. It’s enormous that you are getting thoughts from this
    article as well as from our argument made at this place.

  3. Thank you for another excellent article. The place else may
    anybody get that type of info in such an ideal manner of
    writing? I’ve a presentation subsequent week, and I am at the look for such information.

  4. Hi, the whole thing is going perfectly here and ofcourse every
    one is sharing data, that’s truly fine, keep up writing.

  5. What’s up, of course this piece of writing is really fastidious and I have learned lot of things
    from it on the topic of blogging. thanks.

  6. Hello! I could have sworn I’ve been to this blog
    before but after reading through some of the post I realized it’s new to me.

    Nonetheless, I’m definitely happy I found it and
    I’ll be bookmarking and checking back frequently!

  7. Hello just wanted to give you a quick heads up and let you
    know a few of the images aren’t loading correctly.
    I’m not sure why but I think its a linking issue. I’ve tried it in two different browsers and both show the same outcome.

  8. What’s up Dear, are you truly visiting this web site daily, if so after that you will definitely get fastidious knowledge.

  9. Great weblog right here! Also your site so much up very fast!
    What host are you the use of? Can I am getting your associate hyperlink on your host?
    I wish my web site loaded up as quickly as yours lol

  10. We’re a bunch of volunteers and opening a new scheme
    in our community. Your website offered us with helpful
    information to work on. You have performed an impressive activity and our entire group shall be grateful to you.

  11. Please let me know if you’re looking for a article writer for your blog.
    You have some really great posts and I think I would be a good asset.

    If you ever want to take some of the load off, I’d absolutely
    love to write some content for your blog in exchange for a link back to mine.

    Please shoot me an email if interested. Many thanks!

  12. I think the admin of this web site is genuinely working hard in support of his web
    page, as here every stuff is quality based material.

  13. Hey I know this is off topic but I was wondering if you knew of any widgets
    I could add to my blog that automatically tweet my newest twitter updates.
    I’ve been looking for a plug-in like this for quite some time and was hoping maybe you
    would have some experience with something like this. Please let me know if you run into anything.

    I truly enjoy reading your blog and I look forward to
    your new updates.

  14. Hello there! Do you use Twitter? I’d like to follow you
    if that would be ok. I’m definitely enjoying your blog and
    look forward to new posts.

  15. 303047 519629Properly, that is great, but consider further options weve got here? Could you mind submitting an additional article relating to them also? Numerous thanks! 217701

  16. I’m not sure where you’re getting your information, but great topic.
    I needs to spend some time learning much more or understanding
    more. Thanks for excellent information I was looking for this information for
    my mission.

  17. Do you have a spam problem on this blog; I also am a blogger,
    and I was wondering your situation; many of us have developed some nice procedures and we are looking to exchange techniques with others, please shoot me an email if

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.