Jordan – This Is Where It Starts

Suite au succès des documentaires #RiseAbove, la marque Jordan a décidé de réaliser un film publicitaire, « This is Where It Starts », qui sera diffusé à partir de demain durant le match de basket-ball opposant les Etats-Unis à la Lituanie.

Ce film démontre que le basket-ball est devenu un sport planétaire et que la rivalité peut naitre sur différents continents. En effet, « This Is Where It Starts » réalisé par Matthijs Van Heijningen, relate l’histoire de deux joueurs, né aux Etats-Unis et en Chine, les deux super puissances olympiques, déterminés à prendre leur envol et battre la compétition à n’importe quel prix.

[youtube]http://www.youtube.com/watch?v=VJ9fi3UkNbg[/youtube]

Le film publicitaire sera aussi diffusé durant les tournois olympiques de Volley-Ball, de Boxe, de Tennis, de Football et d’Athlétisme.

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