McDonalds – We are all making the Games

Pour valoriser tous les volontaires de son programme Games Maker pour les Jeux Olympiques, McDonald’s, partenaire des Jeux Olympiques de Londres 2012, vient de réaliser une publicité avec son agence Leo Burnett, au Royaume-Uni, We Are All Making The Games.

Une publicité qui se veut une ode à toutes les personnes qui font les Jeux Olympiques. 

[youtube]http://www.youtube.com/watch?v=jyKbuLpCwuw[/youtube]

Et voici la version sortie il y a 2 semaines, « We All Make The Games »

[youtube]http://www.youtube.com/watch?v=Noyuhm7mKiA[/youtube]

La publicité s’inscrit dans le plan d’activation global de la marque qui a couté plus de 10 millions de livres et comprend une vague d’affichage dans Londres mettant en avant ses profils uniques qui font les Jeux Olympiques, ainsi que du user generated content sur les plateformes sociales de la marque et une diffusion de ce contenu dans les restaurants McDonald’s aux alentours du parc Olympique et notamment LE restaurant McDonald’s des Jeux Olympiques, tout simplement le plus grand au monde. Ces films et les visuels dans cet article sont donc le résultat de cette très belle campagne de McDonald’s

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2 Rétroliens / Pings

  1. Le Top 10 des publicités des Jeux Olympiques | Sportsmarketing.fr - Le Blog du Marketing Sportif
  2. Les 25 publicités de l'année 2012 | Sportsmarketing.fr - Le Blog du Marketing Sportif

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