PUMA lance ses maillots pour la Coupe d’Afrique des Nations 2012

La Coupe d’Afrique des Nations 2012, co-organisé par le Gabon et la Guinée Equatoriale, arrive à grand pas. Le tirage au sort ayant été effectué, le moment était venu pour PUMA de lancer les nouveaux maillots des équipes africaines sous contrat.

Commençons par le commencement…

Depuis 1996, PUMA a signé des partenariats avec plusieurs équipes nationales, en commençant par le Cameroun. La marque se retrouve maintenant avec 10 partenaires avec l’Algérie, le Cameroun, le Ghana, la Cote d’Ivoire, la Namibie, le Senegal, le Togo, le Gabon, le Burkina Faso et le dernier de la famille PUMA, l’Afrique du Sud. Ces partenariats ont permis à la marque de se différencier des deux géants du marketing sportif, à savoir adidas et Nike, et de se créer une vraie identité et un vrai territoire de communication, renforcé par des partenariats avec des ambassadeurs de renom comme Samuel Eto’o, le joueur d’Anzhi Makhachkala, accessoirement le joueur le mieux payé au monde, et des publicités qui sont maintenant devenues des classiques comme Journey Of Football 2010, filmé durant la CAN 2010 en vue de la Coupe du Monde FIFA 2010 en Afrique du Sud.

Pour la CAN 2012, PUMA s’est associé à des designers et créateurs africains, issus du Creative African Network crée en 2010, pour réaliser les nouveaux motifs des maillots des équipes nationales. Une très belle initiative de la part de l’équipementier qui a déjà collaboré il y a deux années avec Kehinde Wiley, un designer africain, qui a réalisé des portraits des stars PUMA pour la Coupe du Monde 2010 ainsi qu’une série limitée. Pour PUMA, le lancement de ses nouveaux maillots représente plus qu’une simple opportunité marketing, cela est aussi l’opportunité et une magnifique plateforme pour expliquer un des programmes de la marque, PUMA.Creative, une plateforme qui rapproche les organisations et les artistes, leur offrant au bout du compte une visibilité internationale. C’est donc dans le cadre que PUMA.Creative que les designers africains ont été commissionnés pour réaliser les maillots des équipes nationales. Au final, ce lancement permet aussi à la marque de travailler son image et son « capital social » d’une certaine manière.

Etaient donc présents à la conférence de presse Franz Koch (CEO Puma) et Terence Parris (Responsable partenariats équipes nationales), Serge Akakpo (Togo), Jonathan Pitroipa (Burkina Faso), Khader Mangane (Senegal), Steven Pienaar (Afrique du Sud), Samuel Eto’o (Cameroun), Yaya Touré (Cote d’Ivoire), Asamoah Gyan (Ghana), Didier Ovono (Gabon) et Bradley Wermann (Namibia) ainsi que les 10 créateurs qui auront l’opportunité et la chance d’avoir leurs oeuvres personnelles exposées pendant 1 mois au Design Museum dans le cadre de l’exposition « ‘Interpretations of Africa: Football, Art and Design », à savoir Barthélémy Toguo du Cameroon, Zineb Zedira d’Algérie, Godfried Donker du Ghana,  Saïdou Dicko (Burkina Faso), Ernest Düku (Cote d’Ivoire), Owanto (Gabon), Hentie van der Merwe (Namibie), Samba Fall (Senegal), Hasan et Husain Essop (Afrique du Sud) et El Loko (Togo).

Voici les visuels des maillots. Lequel préférez-vous?

 

Afrique du Sud
Algérie
Burkina Faso
Cameroun
Cote d'Ivoire
Gabon
Ghana

 

Namibie
Senegal
Togo

 

[youtube]http://www.youtube.com/watch?v=ybTNcsFiKHU[/youtube]

 

41 Commentaires

  1. merci de nous faire partager ces maillots. On voit que PUMA souhaite une identification simple en proposant un maillot assez similaire pour toutes ces équipes.

  2. What’s Going down i am new to this, I stumbled upon this I’ve discovered
    It absolutely useful and it has helped me out loads. I hope
    to contribute & assist other users like its helped me.
    Good job.

  3. Hello There. I found your blog using msn. This is a really well written article.
    I’ll be sure to bookmark it and come back
    to read more of your useful information. Thanks for the post.
    I will certainly return.

  4. My brother suggested I may like this web site. He was once
    totally right. This post truly made my day. You cann’t believe simply how
    a lot time I had spent for this info! Thank you!

  5. Hey! Quick question that’s completely off topic. Do you know how to make your site
    mobile friendly? My site looks weird when browsing from my apple iphone.
    I’m trying to find a template or plugin that might be able to correct
    this issue. If you have any recommendations, please share.

    Thanks!

  6. We are a group of volunteers and starting a new scheme in our community.
    Your website provided us with helpful info to work on. You have performed a
    formidable activity and our entire neighborhood shall be grateful to you.

  7. Hey there, I think your website might be having browser compatibility issues.
    When I look at your blog site in Opera, it looks fine but when opening in Internet
    Explorer, it has some overlapping. I just wanted to give you a quick
    heads up! Other then that, very good blog!

  8. Hi there mates, its impressive paragraph concerning cultureand
    completely explained, keep it up all the time.

  9. I’m very pleased to discover this great site.

    I wanted to thank you for ones time for this fantastic read!!
    I definitely savored every little bit of it and I have you book marked to
    look at new information on your website.

  10. I know this web site presents quality depending posts and additional stuff, is
    there any other web page which presents these
    kinds of data in quality?

  11. I know this if off topic but I’m looking into starting my own weblog and was curious what all is
    required to get setup? I’m assuming having
    a blog like yours would cost a pretty penny?
    I’m not very web savvy so I’m not 100% positive. Any suggestions or advice would be
    greatly appreciated. Kudos

  12. Currently it looks like WordPress is the preferred blogging platform available right now.

    (from what I’ve read) Is that what you are using on your blog?

  13. My programmer is trying to convince me to move to .net from PHP.
    I have always disliked the idea because of the costs. But he’s tryiong none the less.
    I’ve been using Movable-type on several websites for about a year and am anxious about switching to another platform.
    I have heard great things about blogengine.net. Is there a way I can transfer all my wordpress posts into it?
    Any kind of help would be really appreciated!

  14. I don’t even know how I ended up here, but I thought this post was great.
    I don’t know who you are but definitely you are going to a famous blogger if you aren’t already 😉
    Cheers!

  15. Howdy! This is kind of off topic but I need some help from an established blog.
    Is it hard to set up your own blog? I’m not very techincal but I can figure things
    out pretty quick. I’m thinking about making my own but I’m not sure
    where to start. Do you have any points or suggestions?
    Thank you

  16. Its like you learn my thoughts! You seem to know a lot approximately
    this, such as you wrote the e book in it or something.
    I think that you could do with some % to pressure the message home
    a bit, but other than that, that is excellent blog. An excellent read.

    I will definitely be back.

  17. That is a good tip especially to those new to
    the blogosphere. Short but very accurate information… Appreciate your sharing this one.
    A must read article!

  18. Today, I went to the beachfront with my children. I found
    a sea shell and gave it to my 4 year old daughter and said « You can hear the ocean if you put this to your ear. » She
    put the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear.
    She never wants to go back! LoL I know this is totally off topic but
    I had to tell someone!

  19. These are really enormous ideas in regarding blogging.
    You have touched some pleasant factors here. Any way keep up wrinting.

  20. I am really enjoying the theme/design of your site. Do you ever run into any internet browser compatibility problems?
    A number of my blog readers have complained about
    my blog not operating correctly in Explorer but looks great
    in Firefox. Do you have any suggestions
    to help fix this problem?

  21. I have read several excellent stuff here. Certainly value bookmarking for revisiting.
    I wonder how a lot attempt you set to create this type of fantastic informative web site.

  22. If you want to increase your familiarity simply keep visiting
    this web site and be updated with the most up-to-date news update posted here.

  23. We stumbled over here by a different web address and thought I might
    check things out. I like what I see so i am just following you.
    Look forward to finding out about your web page yet again.

  24. I really like what you guys tend to be up too.
    This type of clever work and reporting! Keep
    up the great works guys I’ve incorporated you guys to my blogroll.

  25. I’ve been browsing online more than three hours today, but
    I never found any interesting article like yours.
    It’s pretty price sufficient for me. Personally, if
    all site owners and bloggers made good content material as you probably did,
    the net can be much more useful than ever before.

  26. Link exchange is nothing else except it is just placing the other person’s
    website link on your page at suitable place and other person will also do
    similar in favor of you.

  27. This is a really good tip particularly to
    those fresh to the blogosphere. Brief but very precise info… Many thanks for sharing this one.
    A must read post!

  28. Do you have a spam problem on this blog; I also
    am a blogger, and I was wanting to know your situation; we have developed some nice procedures and we are looking to swap methods with other folks, please shoot me an email if interested.

  29. Thanks for some other informative website. The place else may I am getting that kind of
    info written in such an ideal method? I’ve a venture that I am simply now running on, and
    I have been on the look out for such info.

  30. It is perfect time to make some plans for the future and it’s time to be happy.
    I have read this post and if I could I desire to suggest you few interesting things or tips.
    Maybe you could write next articles referring
    to this article. I desire to read more things about it!

  31. I every time emailed this webpage post page to all my associates, for the reason that if like to
    read it then my friends will too.

  32. What’s Going down i am new to this, I stumbled upon this I
    have found It absolutely useful and it has aided me out loads.
    I hope to contribute & assist other customers like its helped me.
    Good job.

  33. It’s awesome to pay a visit this site and
    reading the views of all friends on the topic of this paragraph, while I am also eager of getting know-how.

  34. Nice post. I was checking constantly this blog and I am inspired!
    Very useful information particularly the ultimate part :
    ) I maintain such information a lot. I used to be seeking this particular information for a very long
    time. Thanks and good luck.

2 Rétroliens / Pings

  1. PUMA lance ses maillots pour la Coupe d’Afrique des Nations 2012 | Sports&VideoGames | Scoop.it
  2. PUMA lance ses maillots pour la Coupe d’Afrique des Nations 2012 | marketing sportif | Scoop.it

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*