Puressentiel devient partenaire du club de basket de l’ASVEL

Puressentiel, laboratoire leader sur le marché de l’aromathérapie en France et en Europe, annonce la signature d’un partenariat avec l’ASVEL Basket, club historique du basket français, le plus titré avec 17 titres de champion de France, pour une durée de 6 mois.


Marco Pacchioni, Fondateur et Président Directeur Général de Puressentiel, a déclaré à ce sujet, « Nous sommes très heureux du partenariat avec le le club de l’ASVEL. Nous sommes fiers de pouvoir accompagner les joueurs et de former l’équipe médicale avec nos produits aux huiles essentielles, 100% naturels. Dans un monde où la performance doit rester pure, l’aromathérapie apporte de formidables réponses naturelles et efficaces ».

Puressentiel accompagne depuis 2014, Tony Parker et l’a également choisi comme ambassadeur de marque. Le joueur NBA est aussi le président et propriétaire de l’ASVEL depuis juin 2014, ce qui a fortement dû  jouer dans la création de ce partenariat avec l’ASVEL.

Pour Gaëtan Muller, Président délégué de l’ASVEL Basket, «Cette collaboration est presque « naturelle », elle est née sous le signe de la performance et de la pureté. La philosophie et les valeurs de Puressentiel font symbiose avec l’ADN de l’ASVEL : Etre performant et gagner !»

Côté visibilité, Puressentiel aura une présence autour du terrain sur les panneaux LED. La marque disposera également de places qu’elle pourra utiliser pour ses clients ou lors de jeux-concours.

Grâce à ce partenariat, le laboratoire continue de s’implanter un peu plus dans le sport français. Depuis 2010, Puressentiel a créé le « Team Puressentiel » qui regroupe des athlètes et des performeurs de haut niveau dans différentes disciplines, Basket-Ball, Surf, Canoë, Danse, Boxe, Natation ainsi que le Club de Football du Paris Saint-Germain mais aussi l’équipe des Guides de Haute Montagne de Méribel et de Courchevel. Tous ces grands champions sont ambassadeurs de la marque, mais aussi avant tout des utilisateurs de celle-ci.


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