NBA – Jingle Hoops

Noël approche et la NBA présente les tenues pour les fêtes avec une publicité regroupant ses stars : LeBron James, Derrick Rose, Kevin Durant, Stephen Curry, James Harden et Steve Nash.

Cette vidéo reprend les codes du carton publicitaire de la NBA de l’année dernière, « Carol of the Bells », qui avait totalisé plus de 8 millions de vues sur YouTube. « Nous savions que la tâche serait rude » dixie Sal LaRocca, Vice-Président exécutif de la NBA en charge du merchandising global mais ce nouvel épisode est « une nouvelle version particulièrement spectaculaire. »

Mais ne vous trompez pas, les 6 joueurs NBA n’ont pas tous été filmés en même temps. La publicité a été réalisée dans 4 villes différentes, les joueurs étant filmés sur fond vert et chaque joueur disposait d’une oreillette pour synchroniser son shoot avec la musique.

Les nouveaux maillots, qui seront mis en vente incessamment sous peu (aujourd’hui normalement), seront portés par les 10 équipes de la NBA qui joueront le jour de Noël, dans une logique marketing qui a comme objectif de s’approprier le jour de Noël (de la même manière que la NFL s’approprie Thanksgiving aux USA et la NHL avec le jour de l’an avec le Winter Classic). Les critiques pleuvent quant à ce maillot qui ressemblerait à un maillot de hockey ou à un pyjama selon SBNation mais personnellement je trouve la présence du logo du club en majeur sur le maillot comme un élément différenciant et marquant le côté « édition limitée » du maillot.

Voici les maillots des Bulls de Derrick Rose et des Clippers de Chris Paul :

PJ-BR647_FIXDEC_GS_20131113175111

PJ-BR646_FIXDEC_P_20131113174449

Alors maillot de basket ou pyjama ?

42 Commentaires

  1. Very great post. I simply stumbled upon your blog
    and wanted to mention that I’ve really loved browsing your blog posts.
    After all I will be subscribing in your rss feed
    and I hope you write again very soon!

  2. Hi, i think that i noticed you visited my web site thus i came to
    go back the choose?.I’m attempting to in finding things to improve my web site!I guess its good enough to use a few
    of your ideas!!

  3. Way cool! Some very valid points! I appreciate you writing this article plus the
    rest of the website is very good.

  4. We’re a group of volunteers and opening a
    new scheme in our community. Your web site
    offered us with valuable information to work on. You’ve done an impressive job and our whole
    community will be grateful to you.

  5. Excellent beat ! I would like to apprentice while
    you amend your website, how could i subscribe for a blog website?

    The account helped me a acceptable deal. I had been a little bit acquainted of this your broadcast provided bright clear idea

  6. Hi there, I discovered your blog via Google even as looking for a
    related subject, your site got here up, it seems to be good.

    I have bookmarked it in my google bookmarks.
    Hi there, simply was aware of your weblog through Google, and found that it’s really informative.

    I’m going to be careful for brussels. I will be grateful if you happen to continue this in future.
    Many folks will probably be benefited out of your
    writing. Cheers!

  7. What’s Going down i’m new to this, I stumbled upon this I’ve discovered It absolutely useful and it has
    aided me out loads. I hope to contribute & help different users like its aided me.
    Good job.

  8. You actually make it seem so easy with your presentation but I find this matter
    to be really something that I think I would never understand.
    It seems too complicated and extremely broad for me.
    I’m looking forward for your next post, I’ll try
    to get the hang of it!

  9. Very good website you have here but I was wanting to know if you knew of any message boards that cover the same topics talked
    about here? I’d really like to be a part of online community where I can get suggestions
    from other experienced people that share the same interest.
    If you have any recommendations, please let me know. Thanks!

  10. all the time i used to read smaller articles or reviews which as well clear their
    motive, and that is also happening with this paragraph which I am reading at this time.

  11. Asking questions are genuinely pleasant thing if you are not understanding something entirely, however this paragraph presents fastidious understanding even.

  12. It’s very effortless to find out any topic on net as compared
    to textbooks, as I found this post at this web site.

  13. For the reason that the admin of this website is working, no question very
    rapidly it will be renowned, due to its feature contents.

  14. Greate post. Keep writing such kind of info on your page.

    Im really impressed by your blog.
    Hello there, You have done a great job. I’ll definitely digg it and in my view suggest to my friends.

    I am sure they will be benefited from this site.

  15. Hi I am so grateful I found your webpage, I really found you
    by accident, while I was researching on Bing for something else, Anyhow I am here
    now and would just like to say thanks a lot for a tremendous post and a all round entertaining
    blog (I also love the theme/design), I don’t have time to go through
    it all at the minute but I have book-marked it and also added in your
    RSS feeds, so when I have time I will be back to read more, Please do keep up
    the awesome work.

  16. Hi, I do think this is a great website. I stumbledupon it 😉
    I am going to return yet again since i have saved as a favorite it.
    Money and freedom is the best way to change, may you be rich and continue to help other people.

  17. Whats up very nice blog!! Guy .. Excellent ..

    Wonderful .. I will bookmark your blog and take the feeds additionally?
    I am satisfied to search out numerous helpful information right
    here within the put up, we’d like develop extra strategies on this regard, thank you for
    sharing. . . . . .

  18. Hi there to all, for the reason that I am actually eager of reading this blog’s post to be updated regularly.
    It includes nice stuff.

  19. Wow that was unusual. I just wrote an extremely long comment but after I
    clicked submit my comment didn’t appear. Grrrr… well I’m not writing all that over again. Anyway,
    just wanted to say fantastic blog!

  20. Attractive element of content. I just stumbled upon your website
    and in accession capital to assert that I get actually enjoyed account your weblog posts.
    Anyway I’ll be subscribing for your feeds or even I achievement you get entry to constantly quickly.

  21. What’s up friends, how is all, and what you wish
    for to say on the topic of this piece of writing,
    in my view its really awesome in support of me.

  22. Hello there, You’ve done a great job. I will certainly digg
    it and personally suggest to my friends. I am sure they will be benefited from this website.

  23. I know this if off topic but I’m looking into starting my own weblog and was wondering what all is required
    to get setup? I’m assuming having a blog like yours would cost a pretty penny?

    I’m not very web savvy so I’m not 100% positive.

    Any tips or advice would be greatly appreciated. Kudos

  24. Hello! I’ve been reading your blog for a long time now and finally got the
    courage to go ahead and give you a shout out from Austin Tx!
    Just wanted to tell you keep up the good work!

  25. An outstanding share! I have just forwarded this onto a colleague who was conducting a little
    research on this. And he actually bought me dinner
    simply because I discovered it for him… lol.
    So allow me to reword this…. Thank YOU
    for the meal!! But yeah, thanks for spending time to talk
    about this issue here on your web page.

  26. Hey there just wanted to give you a brief heads up and
    let you know a few of the pictures aren’t loading correctly.

    I’m not sure why but I think its a linking issue.

    I’ve tried it in two different browsers and both show the same outcome.

  27. Nice post. I was checking constantly this blog and I’m impressed!
    Extremely helpful information specifically the last part 🙂 I care for
    such information much. I was seeking this certain info for a long
    time. Thank you and good luck.

  28. Pretty nice post. I just stumbled upon your weblog and wished
    to say that I have really enjoyed browsing your blog posts.
    After all I will be subscribing to your rss feed and I hope you write again very soon!

  29. Heya! I’m at work surfing around your blog from my new iphone!
    Just wanted to say I love reading your blog and look forward
    to all your posts! Keep up the fantastic work!

  30. Today, I went to the beach with my children. I found a sea shell and gave it
    to my 4 year old daughter and said « You can hear the ocean if you put this to your ear. »
    She put the shell to her ear and screamed. There was a hermit crab inside and it pinched her ear.
    She never wants to go back! LoL I know this
    is totally off topic but I had to tell someone!

  31. I like what you guys are up too. This kind of clever work and coverage!
    Keep up the terrific works guys I’ve added you guys to
    my blogroll.

  32. Thanks for the good writeup. It in fact used to be a leisure account it.
    Look complicated to far delivered agreeable from you!

    However, how could we keep in touch?

  33. Fantastic items from you, man. I have keep in mind your stuff prior
    to and you are just extremely excellent. I really like what you have got here, really like what you are saying and the way in which during which you are saying it.

    You are making it entertaining and you still care for to stay
    it smart. I can’t wait to learn much more from you.

    This is really a wonderful web site.

  34. Currently it looks like Expression Engine is the best blogging platform out there right now.

    (from what I’ve read) Is that what you’re using on your blog?

  35. Cialis Generique 5mg [url=http://cialtobuy.com ]cialis buy online[/url] Ed Drug Shop
    Levitra Contraindications Indian Maker Tadalafil
    Cialis Pharmacie Pas Chere Paris online pharmacy Generic Viagraon Line

  36. This is really interesting, You’re an overly skilled blogger.

    I’ve joined your feed and sit up for in search of extra
    of your fantastic post. Also, I have shared your web site in my social
    networks

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée.


*