Site web « sport » de la semaine

J’ai eu le temps de surfer un peu sur la toile et je suis rapidement tombé sur le site de Snickers.

Rien de spécial vous avez envie de dire sauf que la marque a décidé de communiquer par le sport en changeant sa page d’accueil. Et quel événement? La Coupe du Monde de Rugby… Rien de surprenant jusque-là.

Mais à la différence d’autres sites de sponsors qui ont fleuri durant cet événement, Snickers a modifié sa page d’accueil en utilisant les All Blacks (une valeur sure dans le rugby mondial). La marque invite ses visiteurs à réaliser leur propre Haka, leur permettant ainsi de gagner un voyage en Nouvelle Zélande et, afin de réaliser un Haka digne du XV à la fougère argentée, il est possible de visionner le célèbre Haka Néo Zélandais et d’en comprendre les paroles.

Avec ça, vous retrouverez les caractéristiques habituelles du site, à savoir des infos sur le produit (espace la Snickers Team) et la présence de goodies tels que des fonds d’écrans ou des gif animés et on se retrouve avec un site bien fait qui a su profiter de l’actualité sportive pour mettre en avant son produit.


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