Stella McCartney habillera Team GB

Article-1294535-02ACE02D00000578-808_468x315 adidas, équipementier officiel de Jeux Olympiques et Paralympiques de Londres 2012, vient d'annoncer aujourd'hui que la couturière Stella McCartney (ici entre Victoria Pendleton et Allyson Felix) sera en charge de créer les tenues des athlètes et des fans de l'équipe nationale britannique (Team GB) et deviendra de facto, la Directrice Créative d'adidas pour Londres 2012.

Stella McCartney travaille déjà avec la marque aux 3 bandes (l'un des 3 partenariats mode d'adidas) puisque la créatrice réalise déjà une gamme de vêtements dédiée aux femmes portant son nom : adidas by Stella McCartney. Mais cette annonce montre que la collaboration entre la fille de Paul McCartney et l'équipementier allemand va beaucoup plus moins, puisqu'après avoir habillé Caroline Wozniacki pour Wimbledon, Stella McCartney s'attaque maintenant aux Jeux Olympiques, "once-in-a-lifetime opportunity", selon elle.

En effet, pour la première fois dans l'histoire des Jeux d'Eté, un designer de classe mondiale travaillera avec un équipementier pour réaliser les lignes vestimentaires des équipes olympiques et paralympiques.

adidas, partenaire de Team GB depuis 1984, a demandé à Stella McCartney de concevoir des tenues qui permettront aux athlètes de réaliser leurs meilleures performances mais aussi d'avoir l'air élégant. Par conséquent, l'équipementier allemand cherche donc à allier innovation technologique et stylisme grâce à la collaboration de l'icône britannique.

Les produits créés par Stella McCartney seront mis en vente dans les magasins à partir de l'automne 2010 permettant aux fans de pouvoir mettre les mêmes vêtements que leurs idoles qui, eux, participeront aux Jeux Olympiques deux ans plus tard.

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